Brand page · Clothing · United States
Nice Laundry: 35.3k visits a month, 424 active Meta ads, Gravity score 549.
Nice Laundry — Nice Laundry is a clothing brand that sells hoodies, t-shirts, loungewear, underwear, and socks, inspired by classic American sportswear with vintage styling and modern comfort details. In September 2026 nicelaundry.com drew an estimated 35.3k visits, down 14% on the month before. It ranks #3,646 of 97,158 Clothing brands in United States and holds a 2.4 Trustpilot rating over 31 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 2787 peers: Clothing brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Nice Laundry is a clothing brand that sells hoodies, t-shirts, loungewear, underwear, and socks, inspired by classic American sportswear with vintage styling and modern comfort details.
01 · Traffic
How much traffic Nice Laundry gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Nice Laundry drew an estimated 35.3k visits in September 2026, down 14% on the month before and down 30% over three months.
- Worldwide#229,159of 4.5m sites · Top 10%
- In United States#72,000of 1.2m sites · Top 10%
- Clothing, worldwide#21,897of 459,295 brands · Top 5%
- Clothing, United States#3,646of 97,158 brands · Top 5%
35.3k
estimated visits in September
1 mo ▼ −13.6%4 mo ▼ −29.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Nice Laundry.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Nice Laundry holds 2.4 out of 5 on Trustpilot over 31 reviews, 5 of them in the last twelve months: 26% of customers give five stars and 68% one star. That volume places Nice Laundry in the top 50% of the 270,321 Trustpilot pages in the Gravity index.
Clothing Store Men's Clothing Store Underwear Store Women's Clothing Store Clothing Supplier Streetwear Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Nice Laundry sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Nice Laundry sells on Shopify, 96% of its catalogue in stock. The best seller is Monogram Sock Box ~ 3 pairs, at US$89.00, followed by Personal Edition ~ Herringbone and Personal Edition ~ Seasonal Favorites.
#1Monogram Sock Box ~ 3 pairsNice LaundryUS$89.00In stock
#3Personal Edition ~ HerringboneNice LaundryUS$89.00In stock
Personal Edition ~ Seasonal FavoritesNice LaundryUS$89.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Nice Laundry in its comparison group.
- Average rating
- 4.76 / 5
- Rated products
- 71% of the catalogue
- In stock
- 96%
- Upper price quartile
- US$65.00
- Currency
- USD
04 · Ads
What Nice Laundry is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Nice Laundry runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since July 2024 (image, text, video).
Monogrammed Dress SocksNice Laundry7 Oct 2026image
Monogrammed Dress SocksNice Laundry7 Oct 2026video
Monogrammed Dress SocksNice Laundry7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Nice Laundryverified
Text ad21 Oct 2026Nice Laundryverified
Text ad20 Oct 2026Nice Laundryverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Nice Laundry.
The creators who tag @nicelaundry on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @nicelaundry on Instagram, led by Sean O'Donnell (825k followers, 0.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SSean O'Donnell@theseanodonnell · 🇺🇸 US | Fashion style luxury Creator | 825k | 0.3% | 2 | Tagged @nicelaundry |
06 · Competitors according to Gravity
Who Nice Laundry competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Nice Laundry among Clothing brands in United States. The closest is Pair of Thieves, then InShape, MARO, Breevar, Chill Boys, Bolter.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Pair of Thievespairofthieves.com | |||||||
| InShapein-shape.co | |||||||
| MAROwearmaro.com | |||||||
| Breevarbreevar.com | |||||||
| Chill Boyschillboys.com | |||||||
| Bolterbolter.net |
07 · Company
The company behind Nice Laundry.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Nice Laundry is a company based in New York, United States, founded in 2013 according to LinkedIn, on a domain registered in March 2012. It employs about 6 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · New York
- Founded
- 2013, per LinkedIn
- Domain registered
- 16 Mar 2012
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 6 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- nicelaundry.com · Shopify · USD
- Catalogue
- 36 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Nice Laundry
What people ask Google about Nice Laundry.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Nice Laundry a legit company?
According to Gravity by Benchr, Nice Laundry is a brand based in New York, United States: its website has existed since March 2012, it sells on a Shopify store, it employs 6 people on LinkedIn, it has 88,783 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Nice Laundry?
Customers rate Nice Laundry 2.4 out of 5 on Trustpilot over 31 reviews, 5 of them in the last twelve months: 26% give five stars, 68% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Nice Laundry sell?
Nice Laundry is a clothing brand that sells hoodies, t-shirts, loungewear, underwear, and socks, inspired by classic American sportswear with vintage styling and modern comfort details. Gravity by Benchr classifies it under Clothing, with Socks making up 37% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Nice Laundry prices: how much is it?
Nice Laundry's best seller, Monogram Sock Box ~ 3 pairs, sells US$89.00 on nicelaundry.com. 96% of the catalogue is in stock. Gravity does not track prices daily: check nicelaundry.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Nice Laundry discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Nice Laundry advertises on Facebook and Instagram and on Google, where its offers often run. Check nicelaundry.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Nice Laundry?
Nice Laundry sells on its own website, nicelaundry.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Nice Laundry?
Gravity by Benchr records a company based in New York, United States, founded in 2013 according to LinkedIn, on a domain registered in 2012, with 6 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Nice Laundry growing?
Not at the moment. Gravity by Benchr estimates about 35,300 visits to nicelaundry.com in September 2026, down 14% in a month and down 30% over three months. Nice Laundry ranks #3,646 of 97,158 Clothing brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Nice Laundry use?
Gravity by Benchr identifies nicelaundry.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since July 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Nice Laundry spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Nice Laundry on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United States?
Among Clothing brands in United States in the Gravity by Benchr index, Nice Laundry ranks #3,646 of 97,158 by estimated traffic. Its closest competitors on the same market are Pair of Thieves, InShape, MARO, Breevar and Chill Boys. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Nice Laundry.