Brand page · Clothing · Italy
Nico: 214k visits a month, 44 active Meta ads, Gravity score 642.
Nico — Nico Spa is an Italian fashion and lifestyle retailer offering clothing, footwear, sports apparel, and home furnishings for the entire family. The company operates both online and through 11 physical stores in Italy. In September 2026 nico.it drew an estimated 214k visits, down 39% on the month before. It ranks #48 of 5,997 Clothing brands in Italy and holds a 4.3 Trustpilot rating over 119 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 99 peers: Clothing brands in Italy with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Nico Spa is an Italian fashion and lifestyle retailer offering clothing, footwear, sports apparel, and home furnishings for the entire family. The company operates both online and through 11 physical stores in Italy.
01 · Traffic
How much traffic Nico gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Nico drew an estimated 214k visits in September 2026, down 39% on the month before and up 24% over three months.
- Worldwide#49,547of 4.5m sites · Top 5%
- In Italy#1,253of 138k sites · Top 1%
- Clothing, worldwide#4,479of 459,295 brands · Top 1%
- Clothing, Italy#48of 5,997 brands · Top 1%
214k
estimated visits in September
1 mo ▼ −38.6%4 mo ▲ +23.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Nico.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Nico holds 4.3 out of 5 on Trustpilot over 119 reviews, 28 of them in the last twelve months: 80% of customers give five stars and 14% one star. That volume places Nico in the top 30% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40%.
Clothing Store Children's Clothing Store Men's Clothing Store Shoe Store Women's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Nico sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Nico's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Nico in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Nico is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Nico runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since March 2024 (image, text, video).
Nico Abbigliamento e CalzatureNico Abbigliamento e Calzature6 Oct 2026image
Home Page - Nico.itNico Abbigliamento e Calzature6 Oct 2026image
Nico Abbigliamento e CalzatureNico Abbigliamento e Calzature6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Nico S.p.A.verified
Image ad20 Oct 2026Nico S.p.A.verified
Text ad20 Oct 2026Nico S.p.A.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Nico.
The creators who tag @nico_abbigliamento_calzature on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @nico_abbigliamento_calzature on Instagram, led by Matteo Sivero (19.8k followers, 4.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMatteo Sivero@chef_matteo_sivero · 🇮🇹 IT | Food cooking nutrition Creator | 19.8k | 4.5% | 1 | Tagged @nico_abbigliamento_calzature |
06 · Competitors according to Gravity
Who Nico competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Nico among Clothing brands in Italy. The closest is inditex.com, then nextdirect.com, mecshopping.it, tom-tailor.at, lumberjack.com.tr, ellos.dk.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| inditex.cominditex.com | |||||||
| nextdirect.comnextdirect.com | |||||||
| mecshopping.itmecshopping.it | |||||||
| tom-tailor.attom-tailor.at | |||||||
| lumberjack.com.trlumberjack.com.tr | |||||||
| ellos.dkellos.dk |
07 · Company
The company behind Nico.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Nico is a company based in Italy, founded in 1961 according to LinkedIn, on a domain registered in June 1997. It employs about 158 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇮🇹 Italy
- Founded
- 1961, per LinkedIn
- Domain registered
- 9 Jun 1997
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 158 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- nico.it
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Nico
What people ask Google about Nico.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Nico a legit company?
According to Gravity by Benchr, Nico is a brand based in Italy: its website has existed since June 1997, its Trustpilot profile is claimed by the brand, it employs 158 people on LinkedIn, it has 25,223 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Nico reviews: is it worth it?
Customers rate Nico 4.3 out of 5 on Trustpilot over 119 reviews, 28 of them in the last twelve months: 80% give five stars, 14% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Nico sell?
Nico Spa is an Italian fashion and lifestyle retailer offering clothing, footwear, sports apparel, and home furnishings for the entire family. The company operates both online and through 11 physical stores in Italy. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
Nico promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Nico advertises on Facebook and Instagram and on Google, where its offers often run. Check nico.it for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Nico?
Gravity by Benchr records a company based in Italy, founded in 1961 according to LinkedIn, on a domain registered in 1997, with 158 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Nico doing well?
Yes. Gravity by Benchr estimates about 214,100 visits to nico.it in September 2026, down 39% in a month and up 24% over three months. Nico ranks #48 of 5,997 Clothing brands in Italy in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Nico's ad budget?
Gravity by Benchr does not publish a spend figure for Nico on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Italy?
Among Clothing brands in Italy in the Gravity by Benchr index, Nico ranks #48 of 5,997 by estimated traffic. Its closest competitors on the same market are inditex.com, nextdirect.com, mecshopping.it, tom-tailor.at and lumberjack.com.tr. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Nico.