Brand page · Clothing · United States
NICOBLU: 31.6k visits a month, 164 active Meta ads, Gravity score 666.
NICOBLU — NICOBLU creates women's clothing, dresses, tunics, kaftans, handbags, jewelry and accessories, designed in Connecticut. In September 2026 nicoblu.com drew an estimated 31.6k visits, down 6% on the month before. It ranks #3,972 of 97,158 Clothing brands in United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 2787 peers: Clothing brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
NICOBLU creates women's clothing, dresses, tunics, kaftans, handbags, jewelry and accessories, designed in Connecticut.
01 · Traffic
How much traffic NICOBLU gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
NICOBLU drew an estimated 31.6k visits in September 2026, down 6% on the month before and up 81% over three months.
- Worldwide#251,936of 4.5m sites · Top 10%
- In United States#78,858of 1.2m sites · Top 10%
- Clothing, worldwide#23,911of 459,295 brands · Top 10%
- Clothing, United States#3,972of 97,158 brands · Top 5%
31.6k
estimated visits in September
1 mo ▼ −5.9%4 mo ▲ +81.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about NICOBLU.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
NICOBLU holds 3.8 out of 5 on Trustpilot over 9 reviews, 2 of them in the last twelve months: 67% of customers give five stars and 22% one star.
Women's Clothing Store Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What NICOBLU sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
NICOBLU sells on Shopify, 94% of its catalogue in stock. The best seller is Shalimar Long Tunic Dress in Sapphire Jewel Embellishment, at US$438.00, followed by Josephine Reversible Pashmina Shawl in Gold Shimmer Dune and Berkley Geometric Earrings in Turquoise and Lime.
#1Shalimar Long Tunic Dress in Sapphire Jewel EmbellishmentNICOBLUUS$438.00In stock
#2Josephine Reversible Pashmina Shawl in Gold Shimmer DuneNICOBLUUS$198.00In stock
#3Berkley Geometric Earrings in Turquoise and LimeNICOBLUUS$118.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places NICOBLU in its comparison group.
- Average rating
- 4.90 / 5
- Rated products
- 100% of the catalogue
- In stock
- 94%
- Upper price quartile
- US$378.00
- Currency
- USD
04 · Ads
What NICOBLU is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
NICOBLU runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since April 2022 (image, text, video).
Easy Returns with Free ShippingNICOBLU6 Oct 2026image
Colette Chiffon Dress in Porcelain Sky English GardenNICOBLU6 Oct 2026image
Shireen Silk KaftanNICOBLU6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026NICOBLUverified
Video ad21 Oct 2026NICOBLUverified
Text ad20 Oct 2026NICOBLUverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about NICOBLU.
The creators who tag @nicoblu_official on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @nicoblu_official on Instagram, led by Mary Millben (51.8k followers, 9.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMary Millben@marymillben · 🇺🇸 US | News politics diplomacy Creator | 51.8k | 9.8% | 1 | Tagged @nicoblu_official |
06 · Competitors according to Gravity
Who NICOBLU competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for NICOBLU among Clothing brands in United States. The closest is Mata Traders, then Mi Golondrina, Tolani, Modenaire, La Femme En Noir, ESMERAY CLOTHING.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Mata Tradersmatatraders.com | |||||||
| Mi Golondrinamigolondrina.com | |||||||
| Tolanitolanicollection.com | |||||||
| Modenairemodenaire.com | |||||||
| La Femme En Noirlafemmeennoir.net | |||||||
| ESMERAY CLOTHINGesmerayclothing.com |
07 · Company
The company behind NICOBLU.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
NICOBLU is a company based in Stamford, United States, founded in 2020 according to LinkedIn, on a domain registered in June 2020. It employs about 3 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Stamford
- Founded
- 2020, per LinkedIn
- Domain registered
- 12 Jun 2020
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 3 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- nicoblu.com · Shopify · USD
- Catalogue
- 234 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about NICOBLU
What people ask Google about NICOBLU.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is NICOBLU a legit company?
According to Gravity by Benchr, NICOBLU is a brand based in Stamford, United States: its website has existed since June 2020, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 3 people on LinkedIn, it has 135,756 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is NICOBLU?
NICOBLU creates women's clothing, dresses, tunics, kaftans, handbags, jewelry and accessories, designed in Connecticut. Gravity by Benchr classifies it under Clothing, with Dresses making up 33% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does NICOBLU cost?
NICOBLU's best seller, Shalimar Long Tunic Dress in Sapphire Jewel Embellishment, sells US$438.00 on nicoblu.com. 94% of the catalogue is in stock. Gravity does not track prices daily: check nicoblu.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a NICOBLU discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: NICOBLU advertises on Facebook and Instagram and on Google, where its offers often run. Check nicoblu.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy NICOBLU?
NICOBLU sells on its own website, nicoblu.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind NICOBLU?
Gravity by Benchr records a company based in Stamford, United States, founded in 2020 according to LinkedIn, on a domain registered in 2020, with 3 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is NICOBLU growing?
Yes. Gravity by Benchr estimates about 31,600 visits to nicoblu.com in September 2026, down 6% in a month and up 81% over three months. NICOBLU ranks #3,972 of 97,158 Clothing brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does NICOBLU use?
Gravity by Benchr identifies nicoblu.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since April 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does NICOBLU spend on Meta ads?
Gravity by Benchr does not publish a spend figure for NICOBLU on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United States?
Among Clothing brands in United States in the Gravity by Benchr index, NICOBLU ranks #3,972 of 97,158 by estimated traffic. Its closest competitors on the same market are Mata Traders, Mi Golondrina, Tolani, Modenaire and La Femme En Noir. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with NICOBLU.