Brand page · Outdoor Recreation · United States
Nidecker traffic, ads & competitors 72.3k visits a month, 20 active Meta ads, Gravity score 703.
Nidecker — Nidecker is a snowboard brand that designs and manufactures snowboards, bindings, and boots. The company is known for being rider-owned and engineering products in Switzerland since 1984. In September 2026 nidecker.com drew an estimated 72.3k visits, up 75% on the month before. It ranks #472 of 14,873 Outdoor Recreation brands in the United States and holds a 2.9 Trustpilot rating over 15 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Instagram Jan 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 25 peers: Outdoor Recreation brands in Switzerland with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Nidecker is a snowboard brand that designs and manufactures snowboards, bindings, and boots. The company is known for being rider-owned and engineering products in Switzerland since 1984.
01 · Traffic
Nidecker website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Nidecker drew an estimated 72.3k visits in September 2026, up 75% on the month before and up 60% over three months.
- Worldwide#123,834of 4.5m sites · Top 5%
- In United States#40,235of 1.2m sites · Top 5%
- Outdoor Recreation, worldwide#2,442of 101,136 brands · Top 5%
- Outdoor Recreation, United States#472of 14,873 brands · Top 5%
72.3k
estimated visits in September
1 mo ▲ +75.4%4 mo ▲ +59.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Nidecker reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Nidecker holds 2.9 out of 5 on Trustpilot over 15 reviews, 2 of them in the last twelve months: 20% of customers give five stars and 60% one star.
Winter sport Store Skateboard Shop Snowboard Shop
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Nidecker best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Nidecker sells on Shopify, 48% of its catalogue in stock. The best seller is OG Supermatic® 2026, at US$429.95, followed by LT Supermatic® 2026 and Carbon Supermatic® 2025.
#1OG Supermatic® 2026NideckerUS$429.95In stock
#2LT Supermatic® 2026NideckerUS$479.95In stock
#3Carbon Supermatic® 2025NideckerUS$529.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Nidecker in its comparison group.
- Average rating
- 4.66 / 5
- Rated products
- 45% of the catalogue
- In stock
- 48%
- Upper price quartile
- US$279.95
- Currency
- USD
04 · Ads
Nidecker ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Nidecker runs Meta ads on Facebook, Instagram, Audience Network, Threads, and has advertised on Google since September 2024 (text).
Press PlayNidecker Snowboards6 Oct 2026image
Press PlayNidecker Snowboards6 Oct 2026image
Leaner. Meaner. LT.Nidecker Snowboards6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026clikz sàrlverified
Text ad20 Oct 2026clikz sàrlverified
Text ad20 Oct 2026clikz sàrlverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Nidecker influencers
The creators who tag @nideckersnowboards on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @nideckersnowboards on Instagram, led by USASA Snowboard & Freeski (18.4k followers, 1.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| UUSASA Snowboard & Freeski@usasasnow · 🇺🇸 US | Fitness sport bodybuilding Creator | 18.4k | 1.8% | 14 | Tagged @nideckersnowboards |
06 · Competitors according to Gravity
Nidecker competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Nidecker among Outdoor Recreation brands in the United States. The closest is ParaWild USA, then ParaWild Canada, Himark Company, Nidecker CA, Giini, fluxsnowboarding.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| ParaWild USAparawild.com | |||||||
| ParaWild Canadaparawild.ca | |||||||
| Himark Companyhimarkcompany.com | |||||||
| Nidecker CAca.nidecker.com | |||||||
| Giiniridegiini.com | |||||||
| fluxsnowboarding.comfluxsnowboarding.com |
07 · Company
Who is behind Nidecker?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Nidecker is a company based in Seattle, United States, founded in 1887 according to LinkedIn, on a domain registered in March 1997. It employs about 31 people.
- Entity country
- 🇺🇸 United States · Seattle
- Founded
- 1887, per LinkedIn
- Domain registered
- 26 Mar 1997
- Status
- Operating
- Employees
- 31 on LinkedIn
- Own store
- nidecker.com · Shopify · USD
- Catalogue
- 102 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Nidecker
What people ask Google about Nidecker.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Nidecker legit?
According to Gravity by Benchr, Nidecker is a brand based in Seattle, United States: its website has existed since March 1997, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 31 people on LinkedIn, it has 103,141 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Nidecker?
Customers rate Nidecker 2.9 out of 5 on Trustpilot over 15 reviews, 2 of them in the last twelve months: 20% give five stars, 60% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Nidecker known for?
Nidecker is a snowboard brand that designs and manufactures snowboards, bindings, and boots. The company is known for being rider-owned and engineering products in Switzerland since 1984. Gravity by Benchr classifies it under Outdoor Recreation, with Winter Sports & Activities making up 100% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Nidecker expensive?
Nidecker's best seller, OG Supermatic® 2026, sells US$429.95 on nidecker.com. 48% of the catalogue is in stock. Gravity does not track prices daily: check nidecker.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Nidecker discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Nidecker advertises on Facebook and Instagram and on Google, where its offers often run. Check nidecker.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Nidecker?
Nidecker sells on its own website, nidecker.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Nidecker?
Gravity by Benchr records a company based in Seattle, United States, founded in 1887 according to LinkedIn, on a domain registered in 1997, with 31 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Nidecker growing?
Yes. Gravity by Benchr estimates about 72,300 visits to nidecker.com in September 2026, up 75% in a month and up 60% over three months. Nidecker ranks #472 of 14,873 Outdoor Recreation brands in the United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Nidecker use?
Gravity by Benchr identifies nidecker.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since September 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Nidecker's ad budget?
Gravity by Benchr does not publish a spend figure for Nidecker on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Outdoor Recreation brands in the United States?
Among Outdoor Recreation brands in the United States in the Gravity by Benchr index, Nidecker ranks #472 of 14,873 by estimated traffic. Its closest competitors on the same market are ParaWild USA, ParaWild Canada, Himark Company, Nidecker CA and Giini. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Nidecker.