Brand page · Camera & Optic Accessories
nikonusa.com: 844k visits a month, 77 active Meta ads.
nikonusa.com — Nikon Inc. is a company that manufactures and sells cameras, lenses, binoculars, and rangefinders, offering premium camera gear and optical equipment for photography and outdoor activities. In September 2026 nikonusa.com drew an estimated 844k visits, down 7% on the month before. It ranks #4 of 847 Camera & Optic Accessories brands and holds a 2.1 Trustpilot rating over 16 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026
About the store
Nikon Inc. is a company that manufactures and sells cameras, lenses, binoculars, and rangefinders, offering premium camera gear and optical equipment for photography and outdoor activities.
01 · Traffic
How much traffic nikonusa.com gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
nikonusa.com drew an estimated 844k visits in September 2026, down 7% on the month before and down 5% over three months.
- Worldwide#15,613of 4.5m sites · Top 1%
- In United States#5,157of 1.2m sites · Top 1%
- Camera & Optic Accessories, worldwide#15of 6,901 brands · Top 1%
- Camera & Optic Accessories, United States#4of 847 brands · Top 1%
844k
estimated visits in September
1 mo ▼ −7.0%4 mo ▼ −5.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about nikonusa.com.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
nikonusa.com holds 2.1 out of 5 on Trustpilot over 16 reviews, 6 of them in the last twelve months: 19% of customers give five stars and 69% one star.
Photo Shop Camera Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What nikonusa.com sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read nikonusa.com's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places nikonusa.com in its comparison group.
- Average rating
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- Rated products
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- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What nikonusa.com is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
nikonusa.com runs Meta ads on Facebook, Instagram, Audience Network, Threads, whatsapp, and has advertised on Google since August 2023 (text, video).
Nikon RED ZR | Z Cinema Cameras | Nikon USANikon13 Oct 2026image
Nikon ZR: The power of Nikon & REDNikon13 Oct 2026video
Nikon Cameras, Lenses, Binoculars & Rangefinders | Buy Cameras OnlineNikon13 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Nikon Inc.verified
Text ad20 Oct 2026Nikon Inc.verified
Text ad20 Oct 2026Nikon Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about nikonusa.com.
The creators who tag @nikonusa on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @nikonusa on Instagram, led by LORENZO & NORMA (11.7k followers, 4.9% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| LLORENZO & NORMA@lorenzojohnsonphotography · 🇺🇸 US | Photography visual arts Creator | 11.7k | 4.9% | 24 | Tagged @nikonusa |
06 · Competitors according to Gravity
Who nikonusa.com competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for nikonusa.com among Camera & Optic Accessories brands. The closest is nikon.com.cn, then nikon.co.uk, Leica Camera, leicacamerausa.com, OM SYSTEM Brand Site, ricohimagingstore.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| nikon.com.cnnikon.com.cn | |||||||
| nikon.co.uknikon.co.uk | |||||||
| Leica Cameraleica-camera.com | |||||||
| leicacamerausa.comleicacamerausa.com | |||||||
| OM SYSTEM Brand Siteomsystem.com | |||||||
| ricohimagingstore.comricohimagingstore.com |
07 · Company
The company behind nikonusa.com.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
nikonusa.com is an e-commerce brand, on a domain registered in August 1996. It employs about 60 people.
- Legal name
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- Registration no.
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- VAT
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- Entity country
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- Founded
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- Domain registered
- 12 Aug 1996
- Share capital
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- Status
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- President
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- Activity code
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- Employees
- 60 on LinkedIn
- Funding stage
- Data not available
- Total raised
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- Investors
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- VC-backed
- Data not available
- Own store
- nikonusa.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about nikonusa.com
What people ask Google about nikonusa.com.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is nikonusa.com legit?
According to Gravity by Benchr, nikonusa.com is a brand: its website has existed since August 1996, its Trustpilot profile is claimed by the brand, it employs 60 people on LinkedIn, it has 1,053,660 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about nikonusa.com?
Customers rate nikonusa.com 2.1 out of 5 on Trustpilot over 16 reviews, 6 of them in the last twelve months: 19% give five stars, 69% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does nikonusa.com sell?
Nikon Inc. is a company that manufactures and sells cameras, lenses, binoculars, and rangefinders, offering premium camera gear and optical equipment for photography and outdoor activities. Gravity by Benchr classifies it under Camera & Optic Accessories. Source: Gravity by Benchr product classification.
nikonusa.com promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: nikonusa.com advertises on Facebook and Instagram and on Google, where its offers often run. Check nikonusa.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns nikonusa.com?
Gravity by Benchr records a company, whose domain was registered in 1996, with 60 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is nikonusa.com doing well?
Not at the moment. Gravity by Benchr estimates about 843,700 visits to nikonusa.com in September 2026, down 7% in a month and down 5% over three months. nikonusa.com ranks #4 of 847 Camera & Optic Accessories brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does nikonusa.com spend on Meta ads?
Gravity by Benchr does not publish a spend figure for nikonusa.com on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Camera & Optic Accessories brands?
Among Camera & Optic Accessories brands in the Gravity by Benchr index, nikonusa.com ranks #4 of 847 by estimated traffic. Its closest competitors on the same market are nikon.com.cn, nikon.co.uk, Leica Camera, leicacamerausa.com and OM SYSTEM Brand Site. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with nikonusa.com.