Brand page · Clothing
NIL Store traffic, ads & competitors 108k visits a month, 1 active Meta ads.
NIL Store — NIL Store is a licensed merchandising platform that helps athletes build their brand and earn income through officially licensed apparel, serving over 160 schools and 30,000+ athletes. In September 2026 nil.store drew an estimated 108k visits, up 5% on the month before. It ranks #1,386 of 97,158 Clothing brands and holds a 2.1 Trustpilot rating over 10 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026
About the store
NIL Store is a licensed merchandising platform that helps athletes build their brand and earn income through officially licensed apparel, serving over 160 schools and 30,000+ athletes.
01 · Traffic
NIL Store website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
NIL Store drew an estimated 108k visits in September 2026, up 5% on the month before and down 14% over three months.
- Worldwide#87,751of 4.5m sites · Top 5%
- In United States#28,806of 1.2m sites · Top 5%
- Clothing, worldwide#8,328of 459,295 brands · Top 5%
- Clothing, United States#1,386of 97,158 brands · Top 5%
108k
estimated visits in September
1 mo ▲ +5.0%4 mo ▼ −14.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
NIL Store reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
NIL Store holds 2.1 out of 5 on Trustpilot over 10 reviews, 9 of them in the last twelve months: 0% of customers give five stars and 90% one star.
Activewear Store Clothing Store Women's Clothing Store Shoe Store Streetwear Store Sportswear Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
NIL Store best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
NIL Store sells on Shopify, 100% of its catalogue in stock. The best seller is EXCLUSIVE RELEASE: Baylor 'We Pay Players' Tee, at US$39.99–US$44.99, followed by Virginia Baseball Navy Arch Tee - Harrison Didawick and EXCLUSIVE RELEASE - Nicholas Dumesnil Hoodie.
EXCLUSIVE RELEASE: Baylor 'We Pay Players' TeeNIL StoreUS$39.99–US$44.99In stock
Virginia Baseball Navy Arch Tee - Harrison DidawickNIL StoreUS$39.99In stock
EXCLUSIVE RELEASE - Nicholas Dumesnil HoodieNIL StoreUS$64.99–US$69.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places NIL Store in its comparison group.
- Average rating
- 4.61 / 5
- Rated products
- 1% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$64.99
- Currency
- USD
04 · Ads
NIL Store ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
NIL Store runs Meta ads on Facebook, Instagram, and has advertised on Google since March 2026 (text).
NIL StoreNIL Store13 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad23 Jul 2026STEVEN WILLIAM WATSONverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
NIL Store influencers
The creators who tag @nil.store___ on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
NIL Store competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for NIL Store among Clothing brands. The closest is Reality, then Netmantos, HUSKY OUTDOOR DE, GON'S GIFT SHOP, Epsteinquarterzip®, No Fear / Shop.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Realityrealityracing.co | |||||||
| Netmantosnetmantosfc.com | |||||||
| HUSKY OUTDOOR DEhuskyoutdoor.de | |||||||
| GON'S GIFT SHOPgonmachine.com | |||||||
| Epsteinquarterzip®epsteinquarterzip.com | |||||||
| No Fear / Shopnofear.com |
07 · Company
Who is behind NIL Store?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
NIL Store is an e-commerce brand, on a domain registered in July 2021.
- Domain registered
- 23 Jul 2021
- Own store
- nil.store · Shopify · USD
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about NIL Store
What people ask Google about NIL Store.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is NIL Store legit or a scam?
According to Gravity by Benchr, NIL Store is a brand: its website has existed since July 2021, it sells on a Shopify store, it has 21,774 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
NIL Store reviews
Customers rate NIL Store 2.1 out of 5 on Trustpilot over 10 reviews, 9 of them in the last twelve months: 0% give five stars, 90% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does NIL Store sell?
NIL Store is a licensed merchandising platform that helps athletes build their brand and earn income through officially licensed apparel, serving over 160 schools and 30,000+ athletes. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 100% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is NIL Store expensive?
NIL Store's best seller, EXCLUSIVE RELEASE: Baylor 'We Pay Players' Tee, sells from US$39.99 to US$44.99 on nil.store. 100% of the catalogue is in stock. Gravity does not track prices daily: check nil.store before buying. Source: Gravity by Benchr catalogue reading, October 2026.
NIL Store promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: NIL Store advertises on Facebook and Instagram and on Google, where its offers often run. Check nil.store for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy NIL Store?
NIL Store sells on its own website, nil.store, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who owns NIL Store?
Gravity by Benchr records a company, whose domain was registered in 2021. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is NIL Store growing?
Not at the moment. Gravity by Benchr estimates about 108,100 visits to nil.store in September 2026, up 5% in a month and down 14% over three months. NIL Store ranks #1,386 of 97,158 Clothing brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does NIL Store use?
Gravity by Benchr identifies nil.store as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since March 2026. Source: Gravity by Benchr platform and advertising records.
What is NIL Store's ad budget?
Gravity by Benchr does not publish a spend figure for NIL Store on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands?
Among Clothing brands in the Gravity by Benchr index, NIL Store ranks #1,386 of 97,158 by estimated traffic. Its closest competitors on the same market are Reality, Netmantos, HUSKY OUTDOOR DE, GON'S GIFT SHOP and Epsteinquarterzip®. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with NIL Store.