Brand page · Chairs · Denmark
Nimara: 164k visits a month, 22 active Meta ads, Gravity score 581.
Nimara — Nimara.dk is a Danish online furniture store that sells a wide range of home furniture including sofas, dining tables, chairs, and storage solutions with fast delivery options. In September 2026 nimara.dk drew an estimated 164k visits, up 5% on the month before. It ranks #3 of 94 Chairs brands in Denmark and holds a 3.9 Trustpilot rating over 13,795 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 5 peers: Chairs brands in Denmark with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Nimara.dk is a Danish online furniture store that sells a wide range of home furniture including sofas, dining tables, chairs, and storage solutions with fast delivery options.
01 · Traffic
How much traffic Nimara gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Nimara drew an estimated 164k visits in September 2026, up 5% on the month before and up 2% over three months.
- Worldwide#61,759of 4.5m sites · Top 5%
- In Denmark#264of 21.4k sites · Top 5%
- Chairs, worldwide#116of 13,042 brands · Top 1%
- Chairs, Denmark#3of 94 brands · Top 5%
164k
estimated visits in September
1 mo ▲ +4.6%4 mo ▲ +1.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Nimara.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Nimara holds 3.9 out of 5 on Trustpilot over 13,795 reviews, 3,117 of them in the last twelve months: 64% of customers give five stars and 16% one star. That volume places Nimara in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40%.
Furniture Store Furniture Maker Living Room Furniture Store Furniture Accessories Supplier
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Nimara sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Nimara sells on Shopify, 99% of its catalogue in stock. The best seller is Jenna spisebordsstol - beige tekstil med egelook, at DKK 349.00, followed by Jenna spisebordsstol - sand tekstil med røget egelook and Maise kommode H:70 x B:138 x B:41 cm med 6 skuffer i hvid.
Jenna spisebordsstol - beige tekstil med egelookNimaraDKK 349.00In stock
Jenna spisebordsstol - sand tekstil med røget egelookNimaraDKK 349.00In stock
Maise kommode H:70 x B:138 x B:41 cm med 6 skuffer i hvidNimaraDKK 689.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Nimara in its comparison group.
- Average rating
- 4.21 / 5
- Rated products
- 39% of the catalogue
- In stock
- 99%
- Upper price quartile
- US$224.61
- Currency
- DKK
04 · Ads
What Nimara is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Nimara runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text).
Nimara.dkNimara.dk7 Oct 2026image
TIL KUN 74,99 KR. - VANVITTIG SKARP pris på akustikpaneler🌳Nimara.dk5 Oct 2026video
Nimara.dkNimara.dk30 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026Prime Trade ApSverified
Text ad20 Oct 2026Prime Trade ApSverified
Text ad20 Oct 2026Prime Trade ApSverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Nimara.
The creators who tag @nimara.dk on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @nimara.dk on Instagram, led by Kübra Arslan (74.1k followers, 0.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| KKübra Arslan@kueb.interior · 🇩🇪 DE | Decoration garden diy Creator | 74.1k | 0.7% | 5 | Tagged @nimara.dk |
06 · Competitors according to Gravity
Who Nimara competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Nimara among Chairs brands in Denmark. The closest is Nimara, then Møbelringen, noce.co.jp, habitat-design.com, daals.com, Danetti.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Nimaranimarahome.de | |||||||
| Møbelringenmobelringen.no | |||||||
| noce.co.jpnoce.co.jp | |||||||
| habitat-design.comhabitat-design.com | |||||||
| daals.comdaals.com | |||||||
| Danettidanetti.com |
07 · Company
The company behind Nimara.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Nimara is a company based in Odense SØ, Denmark, founded in 2014 according to LinkedIn, on a domain registered in June 2014. It employs about 34 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇩🇰 Denmark · Odense SØ
- Founded
- 2014, per LinkedIn
- Domain registered
- 5 Jun 2014
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 34 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- nimara.dk · Shopify · DKK
- Catalogue
- 398 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Nimara
What people ask Google about Nimara.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Nimara legit?
According to Gravity by Benchr, Nimara is a brand based in Odense SØ, Denmark: its website has existed since June 2014, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 34 people on LinkedIn, it has 28,499 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Nimara reviews: is it worth it?
Customers rate Nimara 3.9 out of 5 on Trustpilot over 13,795 reviews, 3,117 of them in the last twelve months: 64% give five stars, 16% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Nimara known for?
Nimara.dk is a Danish online furniture store that sells a wide range of home furniture including sofas, dining tables, chairs, and storage solutions with fast delivery options. Gravity by Benchr classifies it under Chairs, with Kitchen & Dining Room Chairs making up 8% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Nimara expensive?
Nimara's best seller, Jenna spisebordsstol - beige tekstil med egelook, sells DKK 349.00 on nimara.dk. 99% of the catalogue is in stock. Gravity does not track prices daily: check nimara.dk before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Nimara discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Nimara advertises on Facebook and Instagram and on Google, where its offers often run. Check nimara.dk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Nimara?
Nimara sells on its own website, nimara.dk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Nimara?
Gravity by Benchr records a company based in Odense SØ, Denmark, founded in 2014 according to LinkedIn, on a domain registered in 2014, with 34 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Nimara doing well?
Yes. Gravity by Benchr estimates about 164,100 visits to nimara.dk in September 2026, up 5% in a month and up 2% over three months. Nimara ranks #3 of 94 Chairs brands in Denmark in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Nimara use?
Gravity by Benchr identifies nimara.dk as a Shopify store (standard plan, not Shopify Plus), selling in DKK. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Nimara's ad budget?
Gravity by Benchr does not publish a spend figure for Nimara on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Chairs brands in Denmark?
Among Chairs brands in Denmark in the Gravity by Benchr index, Nimara ranks #3 of 94 by estimated traffic. Its closest competitors on the same market are Nimara, Møbelringen, noce.co.jp, habitat-design.com and daals.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Nimara.