Brand page · Decor
Nimara.se traffic, ads & competitors 152k visits a month, 22 active Meta ads.
Nimara.se — Nimara is a Scandinavian furniture and design brand that sells various home furniture including dining chairs, tables, sofas, storage units, and beds. In September 2026 nimara.se drew an estimated 152k visits, up 9% on the month before. It ranks #18 of 980 Decor brands and holds a 3.8 Trustpilot rating over 5,768 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026
About the store
Nimara is a Scandinavian furniture and design brand that sells various home furniture including dining chairs, tables, sofas, storage units, and beds.
01 · Traffic
Nimara.se website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Nimara.se drew an estimated 152k visits in September 2026, up 9% on the month before and down 9% over three months.
- Worldwide#65,915of 4.5m sites · Top 5%
- In Sweden#520of 27.3k sites · Top 5%
- Decor, worldwide#1,117of 185,686 brands · Top 1%
- Decor, Sweden#18of 980 brands · Top 5%
152k
estimated visits in September
1 mo ▲ +8.6%4 mo ▼ −9.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Nimara.se reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Nimara.se holds 3.8 out of 5 on Trustpilot over 5,768 reviews, 1,270 of them in the last twelve months: 64% of customers give five stars and 17% one star. That volume places Nimara.se in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 50%.
Furniture Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Nimara.se best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Nimara.se sells on Shopify, 100% of its catalogue in stock. The best seller is Bella - Matstol/köksstolar i Rökt eklook med naturväv, at SEK 499.00, followed by Monteringsskruvar/Panelskruvar för akustikpaneler, svart, 4,2x30 mm, 50 st. and Guardian Textilimpregnering 500ml..
#1Bella - Matstol/köksstolar i Rökt eklook med naturvävNimara.seSEK 499.00In stock
#2Monteringsskruvar/Panelskruvar för akustikpaneler, svart, 4,2x30 mm, 50 st.Nimara.seSEK 49.99In stock
#3Guardian Textilimpregnering 500ml.Nimara.seSEK 299.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Nimara.se in its comparison group.
- Average rating
- 4.16 / 5
- Rated products
- 45% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$239.73
- Currency
- SEK
04 · Ads
Nimara.se ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Nimara.se runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text).
Nimara.dkNimara.dk7 Oct 2026image
TIL KUN 74,99 KR. - VANVITTIG SKARP pris på akustikpaneler🌳Nimara.dk5 Oct 2026video
Nimara.dkNimara.dk30 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Prime Trade ApSverified
Text ad20 Oct 2026Prime Trade ApSverified
Text ad20 Oct 2026Prime Trade ApSverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Nimara.se influencers
The creators who tag @nimara.dk on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @nimara.dk on Instagram, led by Kübra Arslan (74.1k followers, 0.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| KKübra Arslan@kueb.interior · 🇩🇪 DE | Decoration garden diy Creator | 74.1k | 0.7% | 5 | Tagged @nimara.dk |
06 · Competitors according to Gravity
Nimara.se competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Nimara.se among Decor brands. The closest is edinos.pl, then Divano.ru, Westwing, Nordiska Rum, lanna.no, Meubella.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| edinos.pledinos.pl | |||||||
| Divano.rudivano.ru | |||||||
| Westwingwestwing.se | |||||||
| Nordiska Rumnordiskarum.se | |||||||
| lanna.nolanna.no | |||||||
| Meubellameubella.nl |
07 · Company
Who is behind Nimara.se?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Nimara.se is an e-commerce brand, founded in 2014 according to LinkedIn. It employs about 34 people.
- Founded
- 2014, per LinkedIn
- Employees
- 34 on LinkedIn
- Own store
- nimara.se · Shopify · SEK
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Nimara.se
What people ask Google about Nimara.se.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Nimara.se a legit company?
According to Gravity by Benchr, Nimara.se is a brand: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 34 people on LinkedIn, it has 28,499 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Nimara.se reviews
Customers rate Nimara.se 3.8 out of 5 on Trustpilot over 5,768 reviews, 1,270 of them in the last twelve months: 64% give five stars, 17% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Nimara.se sell?
Nimara is a Scandinavian furniture and design brand that sells various home furniture including dining chairs, tables, sofas, storage units, and beds. Gravity by Benchr classifies it under Decor, with Sofas making up 5% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Nimara.se expensive?
Nimara.se's best seller, Bella - Matstol/köksstolar i Rökt eklook med naturväv, sells SEK 499.00 on nimara.se. 100% of the catalogue is in stock. Gravity does not track prices daily: check nimara.se before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Nimara.se have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Nimara.se advertises on Facebook and Instagram and on Google, where its offers often run. Check nimara.se for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Nimara.se?
Nimara.se sells on its own website, nimara.se, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who owns Nimara.se?
Gravity by Benchr records a company, founded in 2014 according to LinkedIn, with 34 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Nimara.se doing well?
Not at the moment. Gravity by Benchr estimates about 152,100 visits to nimara.se in September 2026, up 9% in a month and down 9% over three months. Nimara.se ranks #18 of 980 Decor brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Nimara.se use?
Gravity by Benchr identifies nimara.se as a Shopify store (standard plan, not Shopify Plus), selling in SEK. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records.
What is Nimara.se's ad budget?
Gravity by Benchr does not publish a spend figure for Nimara.se on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Decor brands?
Among Decor brands in the Gravity by Benchr index, Nimara.se ranks #18 of 980 by estimated traffic. Its closest competitors on the same market are edinos.pl, Divano.ru, Westwing, Nordiska Rum and lanna.no. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Nimara.se.