Brand page · Clothing · United Kingdom
Ninety Percent: 55.2k visits a month, 41 active Meta ads, Gravity score 556.
Ninety Percent — Ninety Percent is a clothing brand that sells everyday essentials made from sustainably sourced materials, sharing 90% of profits between people and causes they believe in. In September 2026 ninetypercent.com drew an estimated 55.2k visits, down 7% on the month before. It ranks #912 of 19,668 Clothing brands in United Kingdom and holds a 3.3 Trustpilot rating over 31 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1008 peers: Clothing brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Ninety Percent is a clothing brand that sells everyday essentials made from sustainably sourced materials, sharing 90% of profits between people and causes they believe in.
01 · Traffic
How much traffic Ninety Percent gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Ninety Percent drew an estimated 55.2k visits in September 2026, down 7% on the month before and down 11% over three months.
- Worldwide#156,225of 4.5m sites · Top 5%
- In United Kingdom#8,221of 192k sites · Top 5%
- Clothing, worldwide#15,077of 459,295 brands · Top 5%
- Clothing, United Kingdom#912of 19,668 brands · Top 5%
55.2k
estimated visits in September
1 mo ▼ −7.3%4 mo ▼ −11.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Ninety Percent.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Ninety Percent holds 3.3 out of 5 on Trustpilot over 31 reviews, 15 of them in the last twelve months: 45% of customers give five stars and 32% one star. That volume places Ninety Percent in the top 50% of the 270,321 Trustpilot pages in the Gravity index.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Ninety Percent sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Ninety Percent sells on Shopify, 99% of its catalogue in stock. The best seller is Classic Rib Henley in White, at £30.00, followed by Iphis Draped Long Sleeve Top in Enoki Mushroom and Crop Flare Travel Legging in Black.
#1Classic Rib Henley in WhiteNinety Percent£30.00In stock
#2Iphis Draped Long Sleeve Top in Enoki MushroomNinety Percent£40.00In stock
#3Crop Flare Travel Legging in BlackNinety Percent£35.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Ninety Percent in its comparison group.
- Average rating
- 4.51 / 5
- Rated products
- 28% of the catalogue
- In stock
- 99%
- Upper price quartile
- US$52.94
- Currency
- GBP
04 · Ads
What Ninety Percent is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Ninety Percent runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since February 2023 (image, text, video).
A new month, a timeless shade. An effortless layer for the days ahead, as October settles in. #NinetyPercent #SustainableStyleNinety Percent7 Oct 2026video
Discover Organic Cotton PiecesNinety Percent6 Oct 2026video
Discover Organic Cotton PiecesNinety Percent6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Ninety Percentverified
Text ad20 Oct 2026Ninety Percentverified
Text ad20 Oct 2026Ninety Percentverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Ninety Percent.
The creators who tag @ninety_percent on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @ninety_percent on Instagram, led by YATRI (26.8k followers, 0.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| YYATRI@by.yatri · INTL | Fashion style luxury Creator | 26.8k | 0.6% | 3 | Tagged @ninety_percent |
06 · Competitors according to Gravity
Who Ninety Percent competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Ninety Percent among Clothing brands in United Kingdom. The closest is Milana Studios, then Hanna Banna, SikSilk, Ratchet Clothing, Yes Friends, cardydonyfashion.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Milana Studiosmilanastudios.com | |||||||
| Hanna Bannahannabannaclothing.com | |||||||
| SikSilksiksilk.com | |||||||
| Ratchet Clothingratchetclothing.co.uk | |||||||
| Yes Friendsyesfriends.co | |||||||
| cardydonyfashioncardydonyfashion.com |
07 · Company
The company behind Ninety Percent.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Ninety Percent is a company based in London, United Kingdom, founded in 2018 according to LinkedIn, on a domain registered in September 2008. It employs about 10 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · London
- Founded
- 2018, per LinkedIn
- Domain registered
- 5 Sept 2008
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 10 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- ninetypercent.com · Shopify · GBP
- Catalogue
- 125 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Ninety Percent
What people ask Google about Ninety Percent.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Ninety Percent legit?
According to Gravity by Benchr, Ninety Percent is a brand based in London, United Kingdom: its website has existed since September 2008, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 10 people on LinkedIn, it has 42,323 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Ninety Percent reviews: is it worth it?
Customers rate Ninety Percent 3.3 out of 5 on Trustpilot over 31 reviews, 15 of them in the last twelve months: 45% give five stars, 32% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Ninety Percent sell?
Ninety Percent is a clothing brand that sells everyday essentials made from sustainably sourced materials, sharing 90% of profits between people and causes they believe in. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 55% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Ninety Percent prices: how much is it?
Ninety Percent's best seller, Classic Rib Henley in White, sells £30.00 on ninetypercent.com. 99% of the catalogue is in stock. Gravity does not track prices daily: check ninetypercent.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Ninety Percent discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Ninety Percent advertises on Facebook and Instagram and on Google, where its offers often run. Check ninetypercent.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Ninety Percent?
Ninety Percent sells on its own website, ninetypercent.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Ninety Percent?
Gravity by Benchr records a company based in London, United Kingdom, founded in 2018 according to LinkedIn, on a domain registered in 2008, with 10 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Ninety Percent growing?
Not at the moment. Gravity by Benchr estimates about 55,200 visits to ninetypercent.com in September 2026, down 7% in a month and down 11% over three months. Ninety Percent ranks #912 of 19,668 Clothing brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Ninety Percent use?
Gravity by Benchr identifies ninetypercent.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since February 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Ninety Percent spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Ninety Percent on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United Kingdom?
Among Clothing brands in United Kingdom in the Gravity by Benchr index, Ninety Percent ranks #912 of 19,668 by estimated traffic. Its closest competitors on the same market are Milana Studios, Hanna Banna, SikSilk, Ratchet Clothing and Yes Friends. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Ninety Percent.