Brand page · Personal Care · United States
Nioxin: 87.2k visits a month, 22 active Meta ads.
Nioxin — Nioxin is a brand that grows results for hair care solutions. In September 2026 nioxin.com drew an estimated 87.2k visits, down 4% on the month before. It ranks #886 of 33,626 Personal Care brands in United States and holds a 2.0 Trustpilot rating over 35 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
Nioxin is a brand that grows results for hair care solutions.
01 · Traffic
How much traffic Nioxin gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Nioxin drew an estimated 87.2k visits in September 2026, down 4% on the month before and down 25% over three months.
- Worldwide#105,407of 4.5m sites · Top 5%
- In United States#34,380of 1.2m sites · Top 5%
- Personal Care, worldwide#5,227of 215,119 brands · Top 5%
- Personal Care, United States#886of 33,626 brands · Top 5%
87.2k
estimated visits in September
1 mo ▼ −3.9%4 mo ▼ −24.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Nioxin.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Nioxin holds 2.0 out of 5 on Trustpilot over 35 reviews, 9 of them in the last twelve months: 14% of customers give five stars and 69% one star. That volume places Nioxin in the top 50% of the 270,321 Trustpilot pages in the Gravity index.
Hair Product Store Hair Replacement Service
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Nioxin sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Nioxin's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Nioxin in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Nioxin is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Nioxin runs Meta ads on Facebook, Instagram, Threads, and has advertised on Google since August 2024 (image, text).
Shop Nioxin Hair Fall Defense ShampooNIOXIN7 Oct 2026image
Build Your Hair Fall RoutineNIOXIN7 Oct 2026image
Nioxin Hair Fall Defense RoutineNIOXIN7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Labelium Corp.verified
Text ad20 Oct 2026Labelium Corp.verified
Text ad20 Oct 2026Labelium Corp.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Nioxin.
The creators who tag @nioxin on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @nioxin on Instagram, led by Wella Company (21.4k followers, 0.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| WWella Company@wellacompany · 🇺🇸 US | Beauty cosmetics skincare Creator | 21.4k | 0.5% | 3 | Tagged @nioxin |
06 · Competitors according to Gravity
Who Nioxin competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Nioxin among Personal Care brands in United States. The closest is AFRICANA NPC, then doctoralthea.co.kr, CeraVe, SuiSavon 首里石鹸, MANSCAPED, Paul Medison.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| AFRICANA NPCafricananpc.com | |||||||
| doctoralthea.co.krdoctoralthea.co.kr | |||||||
| CeraVecerave.pe | |||||||
| SuiSavon 首里石鹸suisavon.jp | |||||||
| MANSCAPEDau.manscaped.com | |||||||
| Paul Medisonpaulmedison.co.kr |
07 · Company
The company behind Nioxin.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Nioxin is a company based in United States, on a domain registered in February 1998. It employs about 60 people and is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States
- Founded
- Data not available
- Domain registered
- 3 Feb 1998
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 60 on LinkedIn
- Funding stage
- M and a
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- nioxin.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Nioxin
What people ask Google about Nioxin.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Nioxin a legit company?
According to Gravity by Benchr, Nioxin is a brand based in United States: its website has existed since February 1998, it employs 60 people on LinkedIn, it has 108,608 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Nioxin reviews: is it worth it?
Customers rate Nioxin 2.0 out of 5 on Trustpilot over 35 reviews, 9 of them in the last twelve months: 14% give five stars, 69% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Nioxin?
Nioxin is a brand that grows results for hair care solutions. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
Nioxin promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Nioxin advertises on Facebook and Instagram and on Google, where its offers often run. Check nioxin.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Nioxin?
Gravity by Benchr records a company based in United States, whose domain was registered in 1998, with 60 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Nioxin doing well?
Not at the moment. Gravity by Benchr estimates about 87,200 visits to nioxin.com in September 2026, down 4% in a month and down 25% over three months. Nioxin ranks #886 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Nioxin's ad budget?
Gravity by Benchr does not publish a spend figure for Nioxin on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, Nioxin ranks #886 of 33,626 by estimated traffic. Its closest competitors on the same market are AFRICANA NPC, doctoralthea.co.kr, CeraVe, SuiSavon 首里石鹸 and MANSCAPED. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Nioxin.