Brand page · Outdoor Recreation
NIU Technologies: 712k visits a month, 185 active Meta ads.
NIU Technologies — NIU Technologies is a Chinese electric scooter company that designs, manufactures and sells high-performance smart e-scooters. In September 2026 niu.com drew an estimated 712k visits, down 12% on the month before. It ranks #1 of 278 Outdoor Recreation brands and holds a 1.4 Trustpilot rating over 550 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026
About the store
NIU Technologies is a Chinese electric scooter company that designs, manufactures and sells high-performance smart e-scooters.
01 · Traffic
How much traffic NIU Technologies gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
NIU Technologies drew an estimated 712k visits in September 2026, down 12% on the month before and up 25% over three months.
- Worldwide#18,783of 4.5m sites · Top 1%
- In China#212of 3.4k sites · Top 10%
- Outdoor Recreation, worldwide#128of 101,136 brands · Top 1%
- Outdoor Recreation, China#1of 278 brands · Top 1%
712k
estimated visits in September
1 mo ▼ −12.3%4 mo ▲ +25.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about NIU Technologies.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
NIU Technologies holds 1.4 out of 5 on Trustpilot over 550 reviews, 145 of them in the last twelve months: 9% of customers give five stars and 84% one star. That volume places NIU Technologies in the top 20% of the 270,321 Trustpilot pages in the Gravity index.
Electronics Company
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What NIU Technologies sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read NIU Technologies's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places NIU Technologies in its comparison group.
- Average rating
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- Rated products
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- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What NIU Technologies is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
NIU Technologies runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since December 2022 (image, text, video).
26.2 lbs. Pure Freedom.NIU5 Oct 2026image
Up to 46% OffNIU5 Oct 2026image
KQi 300PNIU5 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026北京牛电信息技术有限责任公司verified
Text ad20 Oct 2026北京牛电信息技术有限责任公司verified
Video ad20 Oct 2026NIU TECHNOLOGIES GROUP LIMITEDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about NIU Technologies.
The creators who tag @niumobility on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @niumobility on Instagram, led by Jorn Rohde (17.7k followers).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| JJorn Rohde@jorn.rohde · 🇳🇱 NL | Travel tourism exploration Creator | 17.7k | — | 4 | Tagged @niumobility |
06 · Competitors according to Gravity
Who NIU Technologies competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for NIU Technologies among Outdoor Recreation brands. The closest is segway.com, then GOTRAX, Hiboy, Kukirin-Scooter, KuKirin E-Scooter, Kugooescooter.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| segway.comsegway.com | |||||||
| GOTRAXgotrax.com | |||||||
| Hiboyhiboy.com | |||||||
| Kukirin-Scooterkukirin-scooter.com | |||||||
| KuKirin E-Scooterkukirin-escooter.com | |||||||
| Kugooescooterkugooescooters.com |
07 · Company
The company behind NIU Technologies.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
NIU Technologies is an e-commerce brand, founded in 2014 according to LinkedIn, on a domain registered in December 1997. It employs about 124 people.
- Legal name
- Data not available
- Registration no.
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- VAT
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- Legal form
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- Entity country
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- Founded
- 2014, per LinkedIn
- Domain registered
- 4 Dec 1997
- Share capital
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- Status
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- President
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- Activity code
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- Employees
- 124 on LinkedIn
- Funding stage
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- Total raised
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- Investors
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- VC-backed
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- Own store
- niu.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about NIU Technologies
What people ask Google about NIU Technologies.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is NIU Technologies a legit company?
According to Gravity by Benchr, NIU Technologies is a brand: its website has existed since December 1997, its Trustpilot profile is claimed by the brand, it employs 124 people on LinkedIn, it has 68,983 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
NIU Technologies reviews
Customers rate NIU Technologies 1.4 out of 5 on Trustpilot over 550 reviews, 145 of them in the last twelve months: 9% give five stars, 84% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is NIU Technologies known for?
NIU Technologies is a Chinese electric scooter company that designs, manufactures and sells high-performance smart e-scooters. Gravity by Benchr classifies it under Outdoor Recreation. Source: Gravity by Benchr product classification.
Does NIU Technologies have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: NIU Technologies advertises on Facebook and Instagram and on Google, where its offers often run. Check niu.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns NIU Technologies?
Gravity by Benchr records a company, founded in 2014 according to LinkedIn, on a domain registered in 1997, with 124 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is NIU Technologies doing well?
Yes. Gravity by Benchr estimates about 711,900 visits to niu.com in September 2026, down 12% in a month and up 25% over three months. NIU Technologies ranks #1 of 278 Outdoor Recreation brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is NIU Technologies' ad budget?
Gravity by Benchr does not publish a spend figure for NIU Technologies on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Outdoor Recreation brands?
Among Outdoor Recreation brands in the Gravity by Benchr index, NIU Technologies ranks #1 of 278 by estimated traffic. Its closest competitors on the same market are segway.com, GOTRAX, Hiboy, Kukirin-Scooter and KuKirin E-Scooter. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with NIU Technologies.