Brand page · Jewelry · United States
Nixon: 375k visits a month, 282 active Meta ads, Gravity score 664.
Nixon — Nixon's team-designed, custom-built men's and women's watches and accessories enhance life without sacrificing style. World-class gear for creative independents. Shop Nixon digital and analog watches here. In September 2026 nixon.com drew an estimated 375k visits, down 16% on the month before. It ranks #96 of 33,382 Jewelry brands in United States and holds a 3.3 Trustpilot rating over 196 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 352 peers: Jewelry brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Nixon's team-designed, custom-built men's and women's watches and accessories enhance life without sacrificing style. World-class gear for creative independents. Shop Nixon digital and analog watches here.
01 · Traffic
How much traffic Nixon gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Nixon drew an estimated 375k visits in September 2026, down 16% on the month before and up 2% over three months.
- Worldwide#31,380of 4.5m sites · Top 1%
- In United States#10,176of 1.2m sites · Top 1%
- Jewelry, worldwide#477of 132,285 brands · Top 1%
- Jewelry, United States#96of 33,382 brands · Top 1%
375k
estimated visits in September
1 mo ▼ −16.2%4 mo ▲ +1.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Nixon.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Nixon holds 3.3 out of 5 on Trustpilot over 196 reviews, 36 of them in the last twelve months: 24% of customers give five stars and 62% one star. That volume places Nixon in the top 20% of the 270,321 Trustpilot pages in the Gravity index. On Google, Nixon scores 4.5 over 114 reviews.
Fashion Accessories Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Nixon sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Nixon sells on Shopify, 34% of its catalogue in stock. The best seller is Time Teller - All Gold / Gold, at US$150.00, followed by Time Teller - Gold / Green Sunray and Sentry Leather - Custom Build.
#1Time Teller - All Gold / GoldNixonUS$150.00In stock
#2Time Teller - Gold / Green SunrayNixonUS$150.00In stock
#3Sentry Leather - Custom BuildNixonUS$300.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Nixon in its comparison group.
- Average rating
- 4.80 / 5
- Rated products
- 46% of the catalogue
- In stock
- 34%
- Upper price quartile
- US$200.00
- Currency
- USD
04 · Ads
What Nixon is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Nixon runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since August 2022 (image, text, video).
The Sisi ReturnsNixon14 Oct 2026video
All-New Nirvana Sentry WobblesNixon13 Oct 2026image
NixonNixon13 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Nixon Incverified
Video ad20 Oct 2026Nixon Incverified
Text ad20 Oct 2026Nixon Incverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Nixon.
The creators who tag @nixon on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @nixon on Instagram, led by Max Beach (18.5k followers, 16.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMax Beach@maxbeach82 · 🇺🇸 US | Fitness sport bodybuilding Creator | 18.5k | 16.3% | 14 | Tagged @nixon |
06 · Competitors according to Gravity
Who Nixon competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Nixon among Jewelry brands in United States. The closest is Naviforce Bangladesh, then Timex, Timex, noirwatches.co.uk, Just In Time, New Look Time.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Naviforce Bangladeshnaviforce.com.bd | |||||||
| Timextimexindia.com | |||||||
| Timextimex.com | |||||||
| noirwatches.co.uknoirwatches.co.uk | |||||||
| Just In Timejustintime.in | |||||||
| New Look Timenewlooktime.com.br |
07 · Company
The company behind Nixon.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Nixon is a company based in Carlsbad, United States, founded in 1998 according to LinkedIn, on a domain registered in December 1997. It employs about 456 people and is listed at private_equity stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Carlsbad
- Founded
- 1998, per LinkedIn
- Domain registered
- 30 Dec 1997
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 456 on LinkedIn
- Funding stage
- Private equity · last deal: private equity
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- nixon.com · Shopify · USD
- Catalogue
- 786 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Nixon
What people ask Google about Nixon.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Nixon legit or a scam?
According to Gravity by Benchr, Nixon is a brand based in Carlsbad, United States: its website has existed since December 1997, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 456 people on LinkedIn, it has 658,375 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Nixon?
Customers rate Nixon 3.3 out of 5 on Trustpilot over 196 reviews, 36 of them in the last twelve months: 24% give five stars, 62% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. On Google, Nixon scores 4.5 over 114 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Nixon sell?
Nixon's team-designed, custom-built men's and women's watches and accessories enhance life without sacrificing style. World-class gear for creative independents. Shop Nixon digital and analog watches here. Gravity by Benchr classifies it under Jewelry, with Watches making up 51% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Nixon expensive?
Nixon's best seller, Time Teller - All Gold / Gold, sells US$150.00 on nixon.com. 34% of the catalogue is in stock. Gravity does not track prices daily: check nixon.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Nixon have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Nixon advertises on Facebook and Instagram and on Google, where its offers often run. Check nixon.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Nixon?
Nixon sells on its own website, nixon.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Nixon?
Gravity by Benchr records a company based in Carlsbad, United States, founded in 1998 according to LinkedIn, on a domain registered in 1997, with 456 employees on LinkedIn, listed at private_equity stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Nixon growing?
Yes. Gravity by Benchr estimates about 374,700 visits to nixon.com in September 2026, down 16% in a month and up 2% over three months. Nixon ranks #96 of 33,382 Jewelry brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Nixon use?
Gravity by Benchr identifies nixon.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since August 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Nixon spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Nixon on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Jewelry brands in United States?
Among Jewelry brands in United States in the Gravity by Benchr index, Nixon ranks #96 of 33,382 by estimated traffic. Its closest competitors on the same market are Naviforce Bangladesh, Timex, Timex, noirwatches.co.uk and Just In Time. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Nixon.