Brand page · Food Items · United Kingdom
Niyis: 49.6k visits a month, 4 active Meta ads, Gravity score 529.
Niyis — Niyis African Supermarket is an online African and Caribbean retail store that specializes in providing high-quality African groceries and products to customers across the UK, including staples like yams, plantains, and fufu, as well as spices, snacks, and beverages. In September 2026 niyis.co.uk drew an estimated 49.6k visits, up 10% on the month before. It ranks #184 of 5,144 Food Items brands in United Kingdom and holds a 4.7 Trustpilot rating over 447 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 213 peers: Food Items brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Niyis African Supermarket is an online African and Caribbean retail store that specializes in providing high-quality African groceries and products to customers across the UK, including staples like yams, plantains, and fufu, as well as spices, snacks, and beverages.
01 · Traffic
How much traffic Niyis gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Niyis drew an estimated 49.6k visits in September 2026, up 10% on the month before and up 18% over three months.
- Worldwide#171,217of 4.5m sites · Top 5%
- In United Kingdom#9,000of 192k sites · Top 5%
- Food Items, worldwide#4,922of 260,714 brands · Top 5%
- Food Items, United Kingdom#184of 5,144 brands · Top 5%
49.6k
estimated visits in September
1 mo ▲ +10.2%4 mo ▲ +17.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Niyis.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Niyis holds 4.7 out of 5 on Trustpilot over 447 reviews, 4 of them in the last twelve months: 81% of customers give five stars and 1% one star. That volume places Niyis in the top 20% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 10%.
Online Food Ordering Service Meal Delivery Fruit and Vegetable Wholesaler Grocery Store African Goods Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Niyis sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Niyis sells on Shopify, 78% of its catalogue in stock. The best seller is Fresh Yellow Plantain Box 5kg | Sweet & Ripe African Plantains, at £19.99, followed by Frozen Goat Meat (Bone-In) 1kg — 100% Goat, Cleaned & Portioned and Frozen Beef Tripe (Shaki) 1kg | Cleaned & Ready to Cook.
#1Fresh Yellow Plantain Box 5kg | Sweet & Ripe African PlantainsNiyis£19.99In stock
#2Frozen Goat Meat (Bone-In) 1kg — 100% Goat, Cleaned & PortionedNiyis£13.99In stock
#3Frozen Beef Tripe (Shaki) 1kg | Cleaned & Ready to CookNiyis£6.19In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Niyis in its comparison group.
- Average rating
- 4.51 / 5
- Rated products
- 43% of the catalogue
- In stock
- 78%
- Upper price quartile
- US$13.22
- Currency
- GBP
04 · Ads
What Niyis is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Niyis runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since March 2026 (image, text).
Nido Milk PowderNiyis7 Oct 2026image
Frozen Smoked Whole Chicken 1kg — Rich, Smoky & Ready to HeatNiyis7 Oct 2026image
Bring authentic African flavour straight to your kitchen with Niyis African Box. 🌍🍲 Choose from the Niyis Vegetable Box, Fried Rice SignatuNiyis3 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Adeniyi Bisola Bidemiverified
Text ad20 Oct 2026Adeniyi Bisola Bidemiverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Niyis.
The creators who tag @niyisuk on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Niyis competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Niyis among Food Items brands in United Kingdom. The closest is Manha Mini Market, then AFRICAN FARMERS DELIGHT, 24shopping.shop, Lanre Foods - Keeping The Culture Alive, Mama Ebo Food, Jawooo Foods.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Manha Mini Marketmanhafoods.co.uk | |||||||
| AFRICAN FARMERS DELIGHTfarmerzdelight.com | |||||||
| 24shopping.shop24shopping.shop | |||||||
| Lanre Foods - Keeping The Culture Alivelanrefoodsonline.co.uk | |||||||
| Mama Ebo Foodmamaebofood.com | |||||||
| Jawooo Foodsjawooofoods.com |
07 · Company
The company behind Niyis.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Niyis is a company based in Reading, United Kingdom, founded in 2020 according to LinkedIn, on a domain registered in July 2020. It employs about 9 people and is listed at seed stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Reading
- Founded
- 2020, per LinkedIn
- Domain registered
- 9 Jul 2020
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 9 on LinkedIn
- Funding stage
- Seed · last deal: pre seed
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- niyis.co.uk · Shopify · GBP
- Catalogue
- 33 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Niyis
What people ask Google about Niyis.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Niyis a legit company?
According to Gravity by Benchr, Niyis is a brand based in Reading, United Kingdom: its website has existed since July 2020, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 9 people on LinkedIn, it has 7,867 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Niyis?
Customers rate Niyis 4.7 out of 5 on Trustpilot over 447 reviews, 4 of them in the last twelve months: 81% give five stars, 1% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Niyis?
Niyis African Supermarket is an online African and Caribbean retail store that specializes in providing high-quality African groceries and products to customers across the UK, including staples like yams, plantains, and fufu, as well as spices, snacks, and beverages. Gravity by Benchr classifies it under Food Items, with Seasonings & Spices making up 17% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Niyis expensive?
Niyis' best seller, Fresh Yellow Plantain Box 5kg | Sweet & Ripe African Plantains, sells £19.99 on niyis.co.uk. 78% of the catalogue is in stock. Gravity does not track prices daily: check niyis.co.uk before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Niyis have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Niyis advertises on Facebook and Instagram and on Google, where its offers often run. Check niyis.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Niyis?
Niyis sells on its own website, niyis.co.uk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Niyis?
Gravity by Benchr records a company based in Reading, United Kingdom, founded in 2020 according to LinkedIn, on a domain registered in 2020, with 9 employees on LinkedIn, listed at seed stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Niyis doing well?
Yes. Gravity by Benchr estimates about 49,600 visits to niyis.co.uk in September 2026, up 10% in a month and up 18% over three months. Niyis ranks #184 of 5,144 Food Items brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Niyis use?
Gravity by Benchr identifies niyis.co.uk as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since March 2026. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Niyis spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Niyis on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Food Items brands in United Kingdom?
Among Food Items brands in United Kingdom in the Gravity by Benchr index, Niyis ranks #184 of 5,144 by estimated traffic. Its closest competitors on the same market are Manha Mini Market, AFRICAN FARMERS DELIGHT, 24shopping.shop, Lanre Foods - Keeping The Culture Alive and Mama Ebo Food. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Niyis.