Brand page · Clothing
nkd.com: 1.1M visits a month, 56 active Meta ads.
nkd.com — NKD is an online shop offering affordable fashion and clothing for women and men, including basics, seasonal items, and accessories. In September 2026 nkd.com drew an estimated 1.1M visits, up 12% on the month before. It ranks #21 of 7,326 Clothing brands and holds a 4.0 Trustpilot rating over 6,433 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
NKD is an online shop offering affordable fashion and clothing for women and men, including basics, seasonal items, and accessories.
01 · Traffic
How much traffic nkd.com gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
nkd.com drew an estimated 1.1M visits in September 2026, up 12% on the month before and up 6% over three months.
- Worldwide#13,857of 4.5M sites · Top 1%
- In Germany#619of 184K sites · Top 1%
- Clothing, worldwide#1,049of 459,295 brands · Top 1%
- Clothing, Germany#21of 7,326 brands · Top 1%
1.1M
estimated visits in September
1 mo ▲ +12.4%4 mo ▲ +6.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about nkd.com.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
nkd.com holds 4.0 out of 5 on Trustpilot over 6,433 reviews, 393 of them in the last twelve months: 70% of customers give five stars and 13% one star. That volume places nkd.com in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40 %.
Women's Clothing Store Clothing Store Children's Clothing Store Men's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What nkd.com sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read nkd.com's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places nkd.com in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What nkd.com is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
nkd.com runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since July 2022 (image, text, video).
Jetzt stöbern!NKD12 Oct 2026video
Jetzt stöbern!NKD10 Oct 2026image
Anzeige | Herbstlooks, die direkt Lust auf die gemütliche Jahreszeit machen 🍂🤎 Und das Beste: Bei @nkddeutschland findet ihr richtig schöneNKD9 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026NKD Österreich GmbHverified
Text ad21 Oct 2026NKD Group GmbHverified
Text ad21 Oct 2026NKD Group GmbHverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about nkd.com.
The creators who tag @nkddeutschland on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who nkd.com competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for nkd.com among Clothing brands. The closest is KiK, then Family Group, bestandless.com.au, Old Navy México, oldnavy.gap.com, kiabi.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| KiKkik.at | |||||||
| Family Groupfamilyshop.cl | |||||||
| bestandless.com.aubestandless.com.au | |||||||
| Old Navy Méxicooldnavy.mx | |||||||
| oldnavy.gap.comoldnavy.gap.com | |||||||
| kiabi.comkiabi.com |
07 · Company
The company behind nkd.com.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
nkd.com is an e-commerce brand, founded in 2005 according to LinkedIn, on a domain registered in March 1997. It employs about 224 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- 2005, per LinkedIn
- Domain registered
- 20 Mar 1997
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 224 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- nkd.com · Magento
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about nkd.com
What people ask Google about nkd.com.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is nkd.com legit or a scam?
According to Gravity by Benchr, nkd.com is a brand: its website has existed since March 1997, it sells on a Magento store, it employs 224 people on LinkedIn, it has 67,980 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
nkd.com reviews: is it worth it?
Customers rate nkd.com 4.0 out of 5 on Trustpilot over 6,433 reviews, 393 of them in the last twelve months: 70% give five stars, 13% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does nkd.com sell?
NKD is an online shop offering affordable fashion and clothing for women and men, including basics, seasonal items, and accessories. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
Does nkd.com have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: nkd.com advertises on Facebook and Instagram and on Google, where its offers often run. Check nkd.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy nkd.com?
nkd.com sells on its own website, nkd.com, a Magento store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind nkd.com?
Gravity by Benchr records a company, founded in 2005 according to LinkedIn, on a domain registered in 1997, with 224 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is nkd.com growing?
Yes. Gravity by Benchr estimates about 1,061,000 visits to nkd.com in September 2026, up 12% in a month and up 6% over three months. nkd.com ranks #21 of 7,326 Clothing brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does nkd.com use?
Gravity by Benchr identifies nkd.com as a Magento store. It advertises through Meta and on Google since July 2022. Source: Gravity by Benchr platform and advertising records.
What is nkd.com's ad budget?
Gravity by Benchr does not publish a spend figure for nkd.com on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands?
Among Clothing brands in the Gravity by Benchr index, nkd.com ranks #21 of 7,326 by estimated traffic. Its closest competitors on the same market are KiK, Family Group, bestandless.com.au, Old Navy México, oldnavy.gap.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with nkd.com.