Brand page · Clothing · France
Kiabi: 6.1M visits a month, 283 active Meta ads.
Kiabi — KIABI is a French fashion retailer that offers affordable clothing, children's products, and home goods for families. In September 2026 kiabi.com drew an estimated 6.1M visits, down 6% on the month before. It ranks #1 of 5,763 Clothing brands in France and holds a 2.5 Trustpilot rating over 1,348 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026
About the store
KIABI is a French fashion retailer that offers affordable clothing, children's products, and home goods for families.
01 · Traffic
How much traffic Kiabi gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Kiabi drew an estimated 6.1M visits in September 2026, down 6% on the month before and down 4% over three months.
- Worldwide#3,333of 4.5M sites · Top 1%
- In France#129of 166K sites · Top 1%
- Clothing, worldwide#216of 459,295 brands · Top 1%
- Clothing, France#1of 5,763 brands · Top 1%
6.1M
estimated visits in September
1 mo ▼ −5.6%4 mo ▼ −4.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Kiabi.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Kiabi holds 2.5 out of 5 on Trustpilot over 1,348 reviews, 256 of them in the last twelve months: 28% of customers give five stars and 52% one star. That volume places Kiabi in the top 10 % of the 270,321 Trustpilot pages in the Gravity index. On Google, Kiabi scores 4.7.
Shopping & Fashion
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Kiabi sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Kiabi's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Kiabi in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Kiabi is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Kiabi runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since June 2022 (image, text, video).
Le manteau qui va avec tout existe 👀Kiabi14 Oct 2026image
Le manteau qui va avec tout existe 👀Kiabi14 Oct 2026image
Le manteau qui va avec tout existe 👀Kiabi14 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026Kiabi Europe Sasverified
Text ad19 Oct 2026Kiabi Europe Sasverified
Text ad19 Oct 2026Kiabi Europe Sasverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Kiabi.
The creators who tag @kiabi.france on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @kiabi.france on Instagram, led by The French Louve ❤️ Delphine (14K followers, 1.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| TThe French Louve ❤️ Delphine@une.maman.louve · 🇫🇷 FR | Fashion style luxury Creator | 14K | 1.4% | 10 | Tagged @kiabi.france |
06 · Competitors according to Gravity
Who Kiabi competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Kiabi among Clothing brands in France. The closest is H&M, then oldnavy.gap.com, uniqlo.com, c-and-a.com, seraphine.fr, sinsay.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| H&Mhm.com | |||||||
| oldnavy.gap.comoldnavy.gap.com | |||||||
| uniqlo.comuniqlo.com | |||||||
| c-and-a.comc-and-a.com | |||||||
| seraphine.frseraphine.fr | |||||||
| sinsay.comsinsay.com |
07 · Company
The company behind Kiabi.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Kiabi is a company based in France, founded in 1978 according to LinkedIn, on a domain registered in August 1996. It employs about 11,449 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇫🇷 France
- Founded
- 1978, per LinkedIn
- Domain registered
- 20 Aug 1996
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 11,449 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- kiabi.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Kiabi
What people ask Google about Kiabi.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Kiabi legit?
According to Gravity by Benchr, Kiabi is a brand based in France: its website has existed since August 1996, its Trustpilot profile is claimed by the brand, it employs 11,449 people on LinkedIn, it has 1,004,642 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Kiabi reviews
Customers rate Kiabi 2.5 out of 5 on Trustpilot over 1,348 reviews, 256 of them in the last twelve months: 28% give five stars, 52% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. On Google, Kiabi scores 4.7. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Kiabi sell?
KIABI is a French fashion retailer that offers affordable clothing, children's products, and home goods for families. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
Is there a Kiabi discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Kiabi advertises on Facebook and Instagram and on Google, where its offers often run. Check kiabi.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Kiabi?
Gravity by Benchr records a company based in France, founded in 1978 according to LinkedIn, on a domain registered in 1996, with 11,449 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Kiabi doing well?
Not at the moment. Gravity by Benchr estimates about 6,086,300 visits to kiabi.com in September 2026, down 6% in a month and down 4% over three months. Kiabi ranks #1 of 5,763 Clothing brands in France in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Kiabi's ad budget?
Gravity by Benchr does not publish a spend figure for Kiabi on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in France?
Among Clothing brands in France in the Gravity by Benchr index, Kiabi ranks #1 of 5,763 by estimated traffic. Its closest competitors on the same market are H&M, oldnavy.gap.com, uniqlo.com, c-and-a.com, seraphine.fr. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Kiabi. Version française.