Brand page · Decor · United Kingdom

Nkuku Top 1% worldwide Top 1% in United Kingdom Top 1% in Decor Top 1% in Decor in United Kingdom
nkuku.com·🇬🇧 Dartington, United Kingdom· Shopify·Since 2005

Nkuku: 379K visits a month, 228 active Meta ads, Gravity score 593.

Nkuku — Nkuku is a brand that sells furniture and home accessories, including kitchen and dining items, lighting, soft furnishings, and more. Their products are handcrafted from natural, reclaimed and recycled materials with a focus on ethical production and traditional skills. In September 2026 nkuku.com drew an estimated 379K visits, up 6% on the month before. It ranks #25 of 13,189 Decor brands in United Kingdom and holds a 4.5 Trustpilot rating over 12,917 reviews.

nkuku.com@nkukulife 266KFacebookLinkedIn 8.4KTrustpilot 4.5Meta Ad Library 228

Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
379K
+6% vs. August 2026
Instagram followers
266K
2,808 posts · @nkukulife
Trustpilot
4.5
12,917 reviews · 2,070 in 12 months
Meta ads
228
active · on Google since 2021
Products
95%
in stock · 782 collections
Rank in United Kingdom
#25
of 13,189 in Decor
LinkedIn
8.4K
followers · 68 employees
Earned media value
€87.7k
per month, Instagram

Gravity score

593/ 1000 · 10 of 10 indicators rated
Brand Power577
Momentum570
Performance631

Percentiles within 131 peers: Decor brands in United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Nkuku is a brand that sells furniture and home accessories, including kitchen and dining items, lighting, soft furnishings, and more. Their products are handcrafted from natural, reclaimed and recycled materials with a focus on ethical production and traditional skills.

01 · Traffic

How much traffic Nkuku gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Nkuku drew an estimated 379K visits in September 2026, up 6% on the month before and up 13% over three months.

  • Worldwide#31,066of 4.5M sites · Top 1%
  • In United Kingdom#1,510of 192K sites · Top 1%
  • Decor, worldwide#426of 185,686 brands · Top 1%
  • Decor, United Kingdom#25of 13,189 brands · Top 1%
Monthly visitssource Sept 2026

379K

estimated visits in September

1 mo ▲ +6.0%4 mo ▲ +12.8%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
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02 · Reviews

What customers say about Nkuku.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Nkuku holds 4.5 out of 5 on Trustpilot over 12,917 reviews, 2,070 of them in the last twelve months: 83% of customers give five stars and 7% one star. That volume places Nkuku in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20 %. On Google, Nkuku scores 4.2 over 42 reviews.

Trustpilotclaimed page · read 20 Oct 2026
4.5TrustScore · 12,917 reviews · 2,070 in 12 months
Top 5% review volumeTop 20% rating quality
5 ★83%
4 ★5%
3 ★3%
2 ★2%
1 ★7%

Furniture Store Garden Furniture Shop Living Room Furniture Store

Google reviewsread 20 Oct 2026
4.242 reviews on the Google business profile
5 ★60%
4 ★10%
3 ★2%
2 ★7%
1 ★21%

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Nkuku sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Nkuku sells on Shopify, 95% of its catalogue in stock. The best seller is Kiko Brass Frame, at £25.00–£48.00, followed by Danta Antique Brass Frame and Bakara Star Tree Topper - Antique Brass.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Tableware2%
Lamps2%
Bathroom Accessories1%
Wreaths & Garlands1%

Share of the catalogue by product family.

Activity mixdominant: Decor
Decor25%
Sofas24%
Kitchen & Dining14%
Lighting9%
Chairs6%

The dominant category places Nkuku in its comparison group.

Prices and ratingsstore data
Average rating
4.87 / 5
Rated products
52% of the catalogue
In stock
95%
Upper price quartile
US$2,200.44
Currency
GBP

05 · Influencers

Who talks about Nkuku.

The creators who tag @nkukulife on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @nkukulife on Instagram, led by Nisha | Interiors & DIY Projects (15.8K followers, 12.1% engagement).

Influencersaccounts tagging @nkukulife · Instagram
AccountProfileFollowersEngagementTagsRelationship
NNisha | Interiors & DIY Projects@behindnumberdeux · 🇬🇧 GBDecoration garden diy Creator15.8K12.1%8Tagged @nkukulife
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Nkuku competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Nkuku among Decor brands in United Kingdom. The closest is Melody Maison, then SELETTI, Olivia's, Rockett St George, Butlers.cz, connox.de.

CompetitorsDecor · United Kingdom · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Melody Maisonmelodymaison.co.uk
SELETTIseletti.it
Olivia'solivias.com
Rockett St Georgerockettstgeorge.co.uk
Butlers.czbutlers.cz
connox.deconnox.de
Competitors Gravity finds for Nkuku. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Nkuku with Melody Maison

07 · Company

The company behind Nkuku.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Nkuku is a company based in Dartington, United Kingdom, on a domain registered in July 2005. It employs about 68 people.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇬🇧 United Kingdom · Dartington
Founded
Data not available
Domain registered
21 Jul 2005
Share capital
Data not available
Status
Operating
President
Data not available
Activity code
Data not available
Employees
68 on LinkedIn
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
nkuku.com · Shopify · GBP
Catalogue
782 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Nkuku

What people ask Google about Nkuku.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Nkuku a legit company?

According to Gravity by Benchr, Nkuku is a brand based in Dartington, United Kingdom: its website has existed since July 2005, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 68 people on LinkedIn, it has 266,049 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

Nkuku reviews

Customers rate Nkuku 4.5 out of 5 on Trustpilot over 12,917 reviews, 2,070 of them in the last twelve months: 83% give five stars, 7% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. On Google, Nkuku scores 4.2 over 42 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.

What does Nkuku sell?

Nkuku is a brand that sells furniture and home accessories, including kitchen and dining items, lighting, soft furnishings, and more. Their products are handcrafted from natural, reclaimed and recycled materials with a focus on ethical production and traditional skills. Gravity by Benchr classifies it under Decor, with Tableware making up 2% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

How much does Nkuku cost?

Nkuku's best seller, Kiko Brass Frame, sells from £25.00 to £48.00 on nkuku.com. 95% of the catalogue is in stock. Gravity does not track prices daily: check nkuku.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Is there a Nkuku discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Nkuku advertises on Facebook and Instagram and on Google, where its offers often run. Check nkuku.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where to buy Nkuku?

Nkuku sells on its own website, nkuku.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who owns Nkuku?

Gravity by Benchr records a company based in Dartington, United Kingdom, whose domain was registered in 2005, with 68 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Nkuku growing?

Yes. Gravity by Benchr estimates about 379,400 visits to nkuku.com in September 2026, up 6% in a month and up 13% over three months. Nkuku ranks #25 of 13,189 Decor brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Nkuku use?

Gravity by Benchr identifies nkuku.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.

What is Nkuku's ad budget?

Gravity by Benchr does not publish a spend figure for Nkuku on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Decor brands in United Kingdom?

Among Decor brands in United Kingdom in the Gravity by Benchr index, Nkuku ranks #25 of 13,189 by estimated traffic. Its closest competitors on the same market are Melody Maison, SELETTI, Olivia's, Rockett St George, Butlers.cz. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Nkuku.