Brand page · Decor · Italy
SELETTI: 127K visits a month, 193 active Meta ads, Gravity score 629.
SELETTI — SELETTI is an Italian brand that designs and sells home decor products including tableware, lighting, furniture, and accessories. In September 2026 seletti.it drew an estimated 127K visits, down 14% on the month before. It ranks #13 of 1,989 Decor brands in Italy and holds a 1.6 Trustpilot rating over 30 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 16 peers: Decor brands in Italy with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
SELETTI is an Italian brand that designs and sells home decor products including tableware, lighting, furniture, and accessories.
01 · Traffic
How much traffic SELETTI gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
SELETTI drew an estimated 127K visits in September 2026, down 14% on the month before and up 19% over three months.
- Worldwide#76,375of 4.5M sites · Top 5%
- In Italy#1,851of 138K sites · Top 5%
- Decor, worldwide#1,318of 185,686 brands · Top 1%
- Decor, Italy#13of 1,989 brands · Top 1%
127K
estimated visits in September
1 mo ▼ −14.2%4 mo ▲ +19.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about SELETTI.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
SELETTI holds 1.6 out of 5 on Trustpilot over 30 reviews, 10 of them in the last twelve months: 10% of customers give five stars and 87% one star. That volume places SELETTI in the top 50 % of the 270,321 Trustpilot pages in the Gravity index.
Lighting Store Decoration and Interior Design Store Home Goods Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What SELETTI sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
SELETTI sells on Shopify, 74% of its catalogue in stock. The best seller is Gift Wrap, at €6.00, followed by Love in Bloom Vase and SELETTI Gift card.
#1Gift WrapSELETTI€6.00In stock
#2Love in Bloom VaseSELETTI€93.00In stock
#3SELETTI Gift cardSELETTI€50.00–€500.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places SELETTI in its comparison group.
- Average rating
- 4.88 / 5
- Rated products
- 9% of the catalogue
- In stock
- 74%
- Upper price quartile
- US$219.53
- Currency
- EUR
04 · Ads
What SELETTI is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
SELETTI runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since November 2025 (image, text, video).
Seletti: Best SellerSeletti7 Oct 2026image
NEW IN | Lucky TempleSeletti7 Oct 2026image
Love Hurts You - Purple EditionSeletti7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026SELETTI SPAverified
Text ad20 Oct 2026SELETTI SPAverified
Text ad20 Oct 2026SELETTI SPAverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about SELETTI.
The creators who tag @seletti on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @seletti on Instagram, led by Esma (32.9K followers, 2.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| EEsma@esma_my_world · 🇹🇷 TR | Decoration garden diy Creator | 32.9K | 2.1% | 4 | Tagged @seletti |
06 · Competitors according to Gravity
Who SELETTI competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for SELETTI among Decor brands in Italy. The closest is Olivia's, then The Artment, Jonathan Adler, SERAX, Soho, habitat.fr.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Olivia'solivias.com | |||||||
| The Artmenttheartment.com | |||||||
| Jonathan Adlerjonathanadler.com | |||||||
| SERAXserax.com | |||||||
| Sohosohohome.com | |||||||
| habitat.frhabitat.fr |
07 · Company
The company behind SELETTI.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
SELETTI is a company based in Cicognara, Italy, founded in 1964 according to LinkedIn. It employs about 61 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇮🇹 Italy · Cicognara
- Founded
- 1964, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 61 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- seletti.it · Shopify · EUR
- Catalogue
- 160 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about SELETTI
What people ask Google about SELETTI.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is SELETTI legit or a scam?
According to Gravity by Benchr, SELETTI is a brand based in Cicognara, Italy: it sells on a Shopify store, it employs 61 people on LinkedIn, it has 472,150 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about SELETTI?
Customers rate SELETTI 1.6 out of 5 on Trustpilot over 30 reviews, 10 of them in the last twelve months: 10% give five stars, 87% one star. Gravity by Benchr places that review volume in the top 50 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is SELETTI?
SELETTI is an Italian brand that designs and sells home decor products including tableware, lighting, furniture, and accessories. Gravity by Benchr classifies it under Decor, with Lamps making up 5% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is SELETTI expensive?
SELETTI's best seller, Gift Wrap, sells €6.00 on seletti.it. 74% of the catalogue is in stock. Gravity does not track prices daily: check seletti.it before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does SELETTI have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: SELETTI advertises on Facebook and Instagram and on Google, where its offers often run. Check seletti.it for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy SELETTI?
SELETTI sells on its own website, seletti.it, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind SELETTI?
Gravity by Benchr records a company based in Cicognara, Italy, founded in 1964 according to LinkedIn, with 61 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is SELETTI growing?
Yes. Gravity by Benchr estimates about 127,500 visits to seletti.it in September 2026, down 14% in a month and up 19% over three months. SELETTI ranks #13 of 1,989 Decor brands in Italy in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does SELETTI use?
Gravity by Benchr identifies seletti.it as a Shopify store (standard plan, not Shopify Plus), selling in EUR. It advertises through Meta and on Google since November 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does SELETTI spend on Meta ads?
Gravity by Benchr does not publish a spend figure for SELETTI on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Decor brands in Italy?
Among Decor brands in Italy in the Gravity by Benchr index, SELETTI ranks #13 of 1,989 by estimated traffic. Its closest competitors on the same market are Olivia's, The Artment, Jonathan Adler, SERAX, Soho. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with SELETTI.