Brand page · Jewelry · Canada
NOGU: 93.7k visits a month, 118 active Meta ads, Gravity score 499.
NOGU — NOGU.studio is a jewelry brand specializing in designer jewelry and accessories, including bracelets, necklaces, and earrings. The brand is known for its proprietary designs including the Mermaid Glass and Firefly Glass collections. In September 2026 nogu.studio drew an estimated 93.7k visits, down 29% on the month before. It ranks #399 of 33,382 Jewelry brands in Canada and holds a 3.1 Trustpilot rating over 139 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 91 peers: Jewelry brands in Canada with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
NOGU.studio is a jewelry brand specializing in designer jewelry and accessories, including bracelets, necklaces, and earrings. The brand is known for its proprietary designs including the Mermaid Glass and Firefly Glass collections.
01 · Traffic
How much traffic NOGU gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
NOGU drew an estimated 93.7k visits in September 2026, down 29% on the month before and up 25% over three months.
- Worldwide#99,003of 4.5m sites · Top 5%
- In United States#32,356of 1.2m sites · Top 5%
- Jewelry, worldwide#2,143of 132,285 brands · Top 5%
- Jewelry, United States#399of 33,382 brands · Top 5%
93.7k
estimated visits in September
1 mo ▼ −28.9%4 mo ▲ +25.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about NOGU.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
NOGU holds 3.1 out of 5 on Trustpilot over 139 reviews, 4 of them in the last twelve months: 80% of customers give five stars and 15% one star. That volume places NOGU in the top 30% of the 270,321 Trustpilot pages in the Gravity index.
Jewelry Store Costume Jewelry Shop Jewelry Designer
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What NOGU sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
NOGU sells on Shopify, 80% of its catalogue in stock. The best seller is Purple Ultraviolet | Firefly Glass Charger Light, at CA$5.99, followed by Rainbow White | Silver | Mermaid Glass Bead Bracelet and NOGU Bracelet of the Month Club Subscription.
#1Purple Ultraviolet | Firefly Glass Charger LightNOGUCA$5.99In stock
#2Rainbow White | Silver | Mermaid Glass Bead BraceletNOGUCA$40.00In stock
#3NOGU Bracelet of the Month Club SubscriptionNOGUCA$36.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places NOGU in its comparison group.
- Average rating
- 4.91 / 5
- Rated products
- 92% of the catalogue
- In stock
- 80%
- Upper price quartile
- US$42.07
- Currency
- CAD
04 · Ads
What NOGU is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
NOGU runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since February 2023 (image, text, video).
NOGU Silver | Infinity Braid | Mini Leather Bracelet in Black SilNOGU7 Oct 2026image
🎾✨ The Tennis Bracelet Everyone Is Obsessed Over.NOGU7 Oct 2026image
🎾✨ The Tennis Bracelet Everyone Is Obsessed Over.NOGU6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad21 Oct 20261762448 Ontario Inc.verified
Text ad21 Oct 20261762448 Ontario Inc.verified
Text ad21 Oct 20261762448 Ontario Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about NOGU.
The creators who tag @nogu on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who NOGU competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for NOGU among Jewelry brands in Canada. The closest is Fierce Lynx Designs, then BOLDN JEWELRY, Viva Stonehouse, Third Eye Transcend, hanabigems.com, AllaboutjadeCanada.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Fierce Lynx Designsfiercelynxdesigns.com | |||||||
| BOLDN JEWELRYboldnjewelry.com | |||||||
| Viva Stonehousevivastonehouse.com | |||||||
| Third Eye Transcendthirdeyetranscend.com | |||||||
| hanabigems.comhanabigems.com | |||||||
| AllaboutjadeCanadaallaboutjadecanada.com |
07 · Company
The company behind NOGU.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
NOGU is a company based in Toronto, Canada, founded in 2011 according to LinkedIn, on a domain registered in January 2017. It employs about 13 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇨🇦 Canada · Toronto
- Founded
- 2011, per LinkedIn
- Domain registered
- 27 Jan 2017
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 13 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- nogu.studio · Shopify · USD
- Catalogue
- 1,439 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about NOGU
What people ask Google about NOGU.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is NOGU a legit company?
According to Gravity by Benchr, NOGU is a brand based in Toronto, Canada: its website has existed since January 2017, it sells on a Shopify store, it employs 13 people on LinkedIn, it has 110,218 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
NOGU reviews
Customers rate NOGU 3.1 out of 5 on Trustpilot over 139 reviews, 4 of them in the last twelve months: 80% give five stars, 15% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is NOGU?
NOGU.studio is a jewelry brand specializing in designer jewelry and accessories, including bracelets, necklaces, and earrings. The brand is known for its proprietary designs including the Mermaid Glass and Firefly Glass collections. Gravity by Benchr classifies it under Jewelry, with Bracelets making up 76% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
NOGU prices: how much is it?
NOGU's best seller, Purple Ultraviolet | Firefly Glass Charger Light, sells CA$5.99 on nogu.studio. 80% of the catalogue is in stock. Gravity does not track prices daily: check nogu.studio before buying. Source: Gravity by Benchr catalogue reading, October 2026.
NOGU promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: NOGU advertises on Facebook and Instagram and on Google, where its offers often run. Check nogu.studio for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy NOGU?
NOGU sells on its own website, nogu.studio, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns NOGU?
Gravity by Benchr records a company based in Toronto, Canada, founded in 2011 according to LinkedIn, on a domain registered in 2017, with 13 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is NOGU doing well?
Yes. Gravity by Benchr estimates about 93,700 visits to nogu.studio in September 2026, down 29% in a month and up 25% over three months. NOGU ranks #399 of 33,382 Jewelry brands in Canada in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does NOGU use?
Gravity by Benchr identifies nogu.studio as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since February 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does NOGU spend on Meta ads?
Gravity by Benchr does not publish a spend figure for NOGU on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Jewelry brands in Canada?
Among Jewelry brands in Canada in the Gravity by Benchr index, NOGU ranks #399 of 33,382 by estimated traffic. Its closest competitors on the same market are Fierce Lynx Designs, BOLDN JEWELRY, Viva Stonehouse, Third Eye Transcend and hanabigems.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Market
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with NOGU.