Brand page · Music & Sound Recordings
Nolae traffic, ads & competitors 66.9k visits a month, 19 active Meta ads.
Nolae — Nolae is a German K-pop shop that sells albums, merchandise, and pre-order items imported directly from Korea. In September 2026 nolae.de drew an estimated 66.9k visits, down 37% on the month before. It ranks #19 of 520 Music & Sound Recordings brands and holds a 4.5 Trustpilot rating over 15,740 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026
About the store
Nolae is a German K-pop shop that sells albums, merchandise, and pre-order items imported directly from Korea.
01 · Traffic
Nolae website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Nolae drew an estimated 66.9k visits in September 2026, down 37% on the month before and down 46% over three months.
- Worldwide#132,404of 4.5m sites · Top 5%
- In Germany#6,024of 184k sites · Top 5%
- Music & Sound Recordings, worldwide#402of 14,068 brands · Top 5%
- Music & Sound Recordings, Germany#19of 520 brands · Top 5%
66.9k
estimated visits in September
1 mo ▼ −37.5%4 mo ▼ −46.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Nolae reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Nolae holds 4.5 out of 5 on Trustpilot over 15,740 reviews, 59 of them in the last twelve months: 85% of customers give five stars and 2% one star. That volume places Nolae in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%. On Google, Nolae scores 4.8 over 675 reviews.
Music Store CD Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Nolae best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Nolae sells on Shopify, 48% of its catalogue in stock. The best seller is K-Pop Mystery Random Photocard, at €5.99–€6.99, followed by Nolae Limited Photo Card Sleeves (Hard) and STRAY KIDS - 5 STAR (★★★★★) LIMITED VER. (3rd Full Album).
#1K-Pop Mystery Random PhotocardNolae€5.99–€6.99In stock
#2Nolae Limited Photo Card Sleeves (Hard)Nolae€1.99–€4.99In stock
#3STRAY KIDS - 5 STAR (★★★★★) LIMITED VER. (3rd Full Album)Nolae€32.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Nolae in its comparison group.
- Average rating
- 4.89 / 5
- Rated products
- 48% of the catalogue
- In stock
- 48%
- Upper price quartile
- US$44.79
- Currency
- EUR
04 · Ads
Nolae ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Nolae runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
NolaeNolae2 Oct 2026image
Europe’s #1 K-Pop Store 🛍️Nolae24 Sept 2026video
IU - 꽃갈피 셋 (A FLOWER BOOKMARK)Nolae5 Aug 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Nolae GmbHverified
Text ad20 Oct 2026Nolae GmbHverified
Text ad20 Oct 2026Nolae GmbHverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Nolae influencers
The creators who tag @nolae.de on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @nolae.de on Instagram, led by eve (71.9k followers, 1.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| eeve@blissfulevyyy · INTL | Fashion style luxury Creator | 71.9k | 1.1% | 1 | Tagged @nolae.de |
06 · Competitors according to Gravity
Nolae competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Nolae among Music & Sound Recordings brands. The closest is Nolae, then Nolae, Nolae, nolae.se, nolae.pl, nolae.dk.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Nolaenolae.es | |||||||
| Nolaenolae.it | |||||||
| Nolaenolae.nl | |||||||
| nolae.senolae.se | |||||||
| nolae.plnolae.pl | |||||||
| nolae.dknolae.dk |
07 · Company
Who is behind Nolae?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Nolae is an e-commerce brand, founded in 2020 according to LinkedIn. It employs about 12 people.
- Founded
- 2020, per LinkedIn
- Employees
- 12 on LinkedIn
- Own store
- nolae.de · Shopify · EUR
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Nolae
What people ask Google about Nolae.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Nolae a legit company?
According to Gravity by Benchr, Nolae is a brand: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 12 people on LinkedIn, it has 100,453 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Nolae reviews: is it worth it?
Customers rate Nolae 4.5 out of 5 on Trustpilot over 15,740 reviews, 59 of them in the last twelve months: 85% give five stars, 2% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. On Google, Nolae scores 4.8 over 675 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Nolae sell?
Nolae is a German K-pop shop that sells albums, merchandise, and pre-order items imported directly from Korea. Gravity by Benchr classifies it under Music & Sound Recordings, with Music & Sound Recordings making up 15% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Nolae prices: how much is it?
Nolae's best seller, K-Pop Mystery Random Photocard, sells from €5.99 to €6.99 on nolae.de. 48% of the catalogue is in stock. Gravity does not track prices daily: check nolae.de before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Nolae discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Nolae advertises on Facebook and Instagram and on Google, where its offers often run. Check nolae.de for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Nolae?
Nolae sells on its own website, nolae.de, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind Nolae?
Gravity by Benchr records a company, founded in 2020 according to LinkedIn, with 12 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Nolae growing?
Not at the moment. Gravity by Benchr estimates about 66,900 visits to nolae.de in September 2026, down 37% in a month and down 46% over three months. Nolae ranks #19 of 520 Music & Sound Recordings brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Nolae use?
Gravity by Benchr identifies nolae.de as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records.
What is Nolae's ad budget?
Gravity by Benchr does not publish a spend figure for Nolae on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Music & Sound Recordings brands?
Among Music & Sound Recordings brands in the Gravity by Benchr index, Nolae ranks #19 of 520 by estimated traffic. Its closest competitors on the same market are Nolae, Nolae, Nolae, nolae.se and nolae.pl. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Nolae.