Brand page · Music & Sound Recordings · Germany
Nolae: 322k visits a month, 19 active Meta ads, Gravity score 492.
Nolae — Nolae is a European K-Pop shop that sells albums, merchandise, and light sticks, with products directly imported from Korea. In September 2026 nolae.eu drew an estimated 322k visits, down 27% on the month before. It ranks #17 of 3,987 Music & Sound Recordings brands in Germany and holds a 4.5 Trustpilot rating over 15,740 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 13 peers: Music & Sound Recordings brands in Germany with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Nolae is a European K-Pop shop that sells albums, merchandise, and light sticks, with products directly imported from Korea.
01 · Traffic
How much traffic Nolae gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Nolae drew an estimated 322k visits in September 2026, down 27% on the month before and down 14% over three months.
- Worldwide#35,435of 4.5m sites · Top 1%
- In United States#11,511of 1.2m sites · Top 1%
- Music & Sound Recordings, worldwide#60of 14,068 brands · Top 1%
- Music & Sound Recordings, United States#17of 3,987 brands · Top 1%
322k
estimated visits in September
1 mo ▼ −27.2%4 mo ▼ −13.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Nolae.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Nolae holds 4.5 out of 5 on Trustpilot over 15,740 reviews, 59 of them in the last twelve months: 85% of customers give five stars and 2% one star. That volume places Nolae in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%. On Google, Nolae scores 4.9 over 75 reviews.
Music Store CD Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Nolae sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Nolae sells on Shopify, 48% of its catalogue in stock. The best seller is K-Pop Mystery Random Photocard, at €5.99–€6.99, followed by Nolae Limited Photo Card Sleeves (Hard) and STRAY KIDS - 5 STAR (★★★★★) LIMITED VER. (3rd Full Album).
#1K-Pop Mystery Random PhotocardNolae€5.99–€6.99In stock
#2Nolae Limited Photo Card Sleeves (Hard)Nolae€1.99–€4.99In stock
#3STRAY KIDS - 5 STAR (★★★★★) LIMITED VER. (3rd Full Album)Nolae€32.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Nolae in its comparison group.
- Average rating
- 4.89 / 5
- Rated products
- 48% of the catalogue
- In stock
- 48%
- Upper price quartile
- US$44.79
- Currency
- EUR
04 · Ads
What Nolae is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Nolae runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
NolaeNolae2 Oct 2026image
Europe’s #1 K-Pop Store 🛍️Nolae24 Sept 2026video
IU - 꽃갈피 셋 (A FLOWER BOOKMARK)Nolae5 Aug 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Nolae GmbHverified
Text ad20 Oct 2026Nolae GmbHverified
Text ad20 Oct 2026Nolae GmbHverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Nolae.
The creators who tag @nolae.de on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @nolae.de on Instagram, led by eve (71.9k followers, 1.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| eeve@blissfulevyyy · INTL | Fashion style luxury Creator | 71.9k | 1.1% | 1 | Tagged @nolae.de |
06 · Competitors according to Gravity
Who Nolae competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Nolae among Music & Sound Recordings brands in Germany. The closest is KPOP USA, then COKODIVE, kpopalbums.com, LightUpK, Oppa Store, Music Plaza.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| KPOP USAkpopusaonline.com | |||||||
| COKODIVEcokodive.com | |||||||
| kpopalbums.comkpopalbums.com | |||||||
| LightUpKlightupk.com | |||||||
| Oppa Storeoppastore.com | |||||||
| Music Plazamusicplaza.com |
07 · Company
The company behind Nolae.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Nolae is a company based in Berlin, Germany, founded in 2020 according to LinkedIn. It employs about 12 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇩🇪 Germany · Berlin
- Founded
- 2020, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 12 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- nolae.eu · Shopify · EUR
- Catalogue
- 802 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Nolae
What people ask Google about Nolae.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Nolae a legit company?
According to Gravity by Benchr, Nolae is a brand based in Berlin, Germany: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 12 people on LinkedIn, it has 100,453 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Nolae reviews: is it worth it?
Customers rate Nolae 4.5 out of 5 on Trustpilot over 15,740 reviews, 59 of them in the last twelve months: 85% give five stars, 2% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. On Google, Nolae scores 4.9 over 75 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Nolae sell?
Nolae is a European K-Pop shop that sells albums, merchandise, and light sticks, with products directly imported from Korea. Gravity by Benchr classifies it under Music & Sound Recordings, with Music & Sound Recordings making up 15% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Nolae prices: how much is it?
Nolae's best seller, K-Pop Mystery Random Photocard, sells from €5.99 to €6.99 on nolae.eu. 48% of the catalogue is in stock. Gravity does not track prices daily: check nolae.eu before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Nolae discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Nolae advertises on Facebook and Instagram and on Google, where its offers often run. Check nolae.eu for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Nolae?
Nolae sells on its own website, nolae.eu, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Nolae?
Gravity by Benchr records a company based in Berlin, Germany, founded in 2020 according to LinkedIn, with 12 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Nolae growing?
Not at the moment. Gravity by Benchr estimates about 322,200 visits to nolae.eu in September 2026, down 27% in a month and down 14% over three months. Nolae ranks #17 of 3,987 Music & Sound Recordings brands in Germany in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Nolae use?
Gravity by Benchr identifies nolae.eu as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Nolae's ad budget?
Gravity by Benchr does not publish a spend figure for Nolae on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Music & Sound Recordings brands in Germany?
Among Music & Sound Recordings brands in Germany in the Gravity by Benchr index, Nolae ranks #17 of 3,987 by estimated traffic. Its closest competitors on the same market are KPOP USA, COKODIVE, kpopalbums.com, LightUpK and Oppa Store. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Nolae.