Brand page · Clothing · France
NOO: 32.9k visits a month, 17 active Meta ads, Gravity score 550.
NOO — NOO is a French brand of ready-to-wear, lingerie, homewear and swimwear that offers cool and sensual pieces designed as real style items. In September 2026 noo-paris.com drew an estimated 32.9k visits, down 28% on the month before. It ranks #336 of 5,763 Clothing brands in France and holds a 2.1 Trustpilot rating over 42 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 234 peers: Clothing brands in France with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
NOO is a French brand of ready-to-wear, lingerie, homewear and swimwear that offers cool and sensual pieces designed as real style items.
01 · Traffic
How much traffic NOO gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
NOO drew an estimated 32.9k visits in September 2026, down 28% on the month before and down 47% over three months.
- Worldwide#243,332of 4.5m sites · Top 10%
- In France#8,280of 166k sites · Top 5%
- Clothing, worldwide#23,147of 459,295 brands · Top 10%
- Clothing, France#336of 5,763 brands · Top 10%
32.9k
estimated visits in September
1 mo ▼ −28.2%4 mo ▼ −47.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about NOO.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
NOO holds 2.1 out of 5 on Trustpilot over 42 reviews, 16 of them in the last twelve months: 19% of customers give five stars and 50% one star. That volume places NOO in the top 40% of the 270,321 Trustpilot pages in the Gravity index.
Lingerie Store Women's Clothing Store Clothing Store Swimwear Store Underwear Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What NOO sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
NOO sells on Shopify, 91% of its catalogue in stock. The best seller is Hot Black Bodysuit, at €90.00, followed by Crazy Back Bodysuit and Black Square Bodysuit.
#1Hot Black BodysuitNOO€90.00In stock
#2Crazy Back BodysuitNOO€90.00In stock
#3Black Square BodysuitNOO€90.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places NOO in its comparison group.
- Average rating
- 5.00 / 5
- Rated products
- 2% of the catalogue
- In stock
- 91%
- Upper price quartile
- US$95.20
- Currency
- EUR
04 · Ads
What NOO is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
NOO runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since April 2023 (image, text, video).
Inscrivez-vousNOO7 Oct 2026video
Inscrivez-vousNOO4 Oct 2026image
Inscrivez-vousNOO3 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad31 Jul 2026NOOverified
Text ad31 Jul 2026NOOverified
Text ad31 Jul 2026NOOverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about NOO.
The creators who tag @noo_paris on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @noo_paris on Instagram, led by Anna Dawson (103k followers, 0.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AAnna Dawson@theballoondiary · 🇮🇹 IT | Fashion style luxury Creator | 103k | 0.7% | 3 | Tagged @noo_paris |
06 · Competitors according to Gravity
Who NOO competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for NOO among Clothing brands in France. The closest is Nénés, then LIVIN' SWIMWEAR, Ysé, PooldayParis, Almé, Cache Cœur.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Nénésnenes-paris.com | |||||||
| LIVIN' SWIMWEARlivinswimwear.com | |||||||
| Ysécheckout.yse-paris.com | |||||||
| PooldayParispoolday-paris.com | |||||||
| Alméalmeparis.com | |||||||
| Cache Cœurcachecoeur.us |
07 · Company
The company behind NOO.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
NOO is a company based in Paris, France, founded in 2014 according to LinkedIn, on a domain registered in April 2018. It employs about 2,149 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇫🇷 France · Paris
- Founded
- 2014, per LinkedIn
- Domain registered
- 3 Apr 2018
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 2,149 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- noo-paris.com · Shopify · EUR
- Catalogue
- 88 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about NOO
What people ask Google about NOO.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is NOO legit or a scam?
According to Gravity by Benchr, NOO is a brand based in Paris, France: its website has existed since April 2018, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 2,149 people on LinkedIn, it has 232,095 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about NOO?
Customers rate NOO 2.1 out of 5 on Trustpilot over 42 reviews, 16 of them in the last twelve months: 19% give five stars, 50% one star. Gravity by Benchr places that review volume in the top 40% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is NOO?
NOO is a French brand of ready-to-wear, lingerie, homewear and swimwear that offers cool and sensual pieces designed as real style items. Gravity by Benchr classifies it under Clothing, with Swimwear making up 24% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does NOO cost?
NOO's best seller, Hot Black Bodysuit, sells €90.00 on noo-paris.com. 91% of the catalogue is in stock. Gravity does not track prices daily: check noo-paris.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a NOO discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: NOO advertises on Facebook and Instagram and on Google, where its offers often run. Check noo-paris.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy NOO?
NOO sells on its own website, noo-paris.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns NOO?
Gravity by Benchr records a company based in Paris, France, founded in 2014 according to LinkedIn, on a domain registered in 2018, with 2,149 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is NOO growing?
Not at the moment. Gravity by Benchr estimates about 32,900 visits to noo-paris.com in September 2026, down 28% in a month and down 47% over three months. NOO ranks #336 of 5,763 Clothing brands in France in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does NOO use?
Gravity by Benchr identifies noo-paris.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since April 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does NOO spend on Meta ads?
Gravity by Benchr does not publish a spend figure for NOO on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in France?
Among Clothing brands in France in the Gravity by Benchr index, NOO ranks #336 of 5,763 by estimated traffic. Its closest competitors on the same market are Nénés, LIVIN' SWIMWEAR, Ysé, PooldayParis and Almé. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with NOO.