Brand page · Decor · New Zealand
nood: 218K visits a month, 25 active Meta ads, Gravity score 627.
nood — nood is a New Zealand-based furniture and homewares retailer that sells design-led sofas, dining tables, chairs, coffee tables, side tables, and home décor products. In September 2026 nood.co.nz drew an estimated 218K visits, down 23% on the month before. It ranks #2 of 1,438 Decor brands in New Zealand and holds a 2.3 Trustpilot rating over 23 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 4 peers: Decor brands in New Zealand with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
nood is a New Zealand-based furniture and homewares retailer that sells design-led sofas, dining tables, chairs, coffee tables, side tables, and home décor products.
01 · Traffic
How much traffic nood gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
nood drew an estimated 218K visits in September 2026, down 23% on the month before and down 24% over three months.
- Worldwide#48,797of 4.5M sites · Top 5%
- In New Zealand#166of 26.3K sites · Top 1%
- Decor, worldwide#762of 185,686 brands · Top 1%
- Decor, New Zealand#2of 1,438 brands · Top 1%
218K
estimated visits in September
1 mo ▼ −23.2%4 mo ▼ −24.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about nood.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
nood holds 2.3 out of 5 on Trustpilot over 23 reviews, 5 of them in the last twelve months: 30% of customers give five stars and 70% one star. That volume places nood in the top 50 % of the 270,321 Trustpilot pages in the Gravity index.
Living Room Furniture Store Bedroom Furniture Store Furniture Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What nood sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
nood sells on Shopify, 96% of its catalogue in stock. The best seller is Digital Gift Card, at NZ$20.00–NZ$400.00, followed by Kaia Bean Bag Cover - Fern and Organic Mirror - Black.
#1Digital Gift CardnoodNZ$20.00–NZ$400.00In stock
#2Kaia Bean Bag Cover - FernnoodNZ$399.00In stock
#3Organic Mirror - BlacknoodNZ$379.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places nood in its comparison group.
- Average rating
- 4.79 / 5
- Rated products
- 44% of the catalogue
- In stock
- 96%
- Upper price quartile
- US$335.60
- Currency
- NZD
04 · Ads
What nood is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
nood runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since June 2023 (image, text, video).
See what’s still up for grabs 👀Nood6 Oct 2026image
Explore the Santora Outdoor collectionNood5 Oct 2026image
Explore our new arrivalsNood5 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Nood Trading Limitedverified
Text ad21 Oct 2026Nood Trading Limitedverified
Text ad21 Oct 2026Nood Trading Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about nood.
The creators who tag @noodnz on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @noodnz on Instagram, led by Katie Hawkey (28.3K followers, 1.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| KKatie Hawkey@katiehawkey · 🇦🇺 AU | Food cooking nutrition Creator | 28.3K | 1.4% | 2 | Tagged @noodnz |
06 · Competitors according to Gravity
Who nood competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for nood among Decor brands in New Zealand. The closest is freedomfurniture.co.nz, then Early Settler, Noha, noo.ma, habitat.fr, Target Furniture.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| freedomfurniture.co.nzfreedomfurniture.co.nz | |||||||
| Early Settlerearlysettler.co.nz | |||||||
| Nohanoha.co.za | |||||||
| noo.manoo.ma | |||||||
| habitat.frhabitat.fr | |||||||
| Target Furnituretargetfurniture.co.nz |
07 · Company
The company behind nood.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
nood is a company based in Christchurch, New Zealand, on a domain registered in February 2007. It employs about 65 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇳🇿 New Zealand · Christchurch
- Founded
- Data not available
- Domain registered
- 9 Feb 2007
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 65 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- nood.co.nz · Shopify · NZD
- Catalogue
- 280 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about nood
What people ask Google about nood.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is nood legit or a scam?
According to Gravity by Benchr, nood is a brand based in Christchurch, New Zealand: its website has existed since February 2007, it sells on a Shopify store, it employs 65 people on LinkedIn, it has 33,020 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
nood reviews
Customers rate nood 2.3 out of 5 on Trustpilot over 23 reviews, 5 of them in the last twelve months: 30% give five stars, 70% one star. Gravity by Benchr places that review volume in the top 50 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does nood sell?
nood is a New Zealand-based furniture and homewares retailer that sells design-led sofas, dining tables, chairs, coffee tables, side tables, and home décor products. Gravity by Benchr classifies it under Decor, with Decor making up 3% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
nood prices: how much is it?
nood's best seller, Digital Gift Card, sells from NZ$20.00 to NZ$400.00 on nood.co.nz. 96% of the catalogue is in stock. Gravity does not track prices daily: check nood.co.nz before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a nood discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: nood advertises on Facebook and Instagram and on Google, where its offers often run. Check nood.co.nz for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy nood?
nood sells on its own website, nood.co.nz, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns nood?
Gravity by Benchr records a company based in Christchurch, New Zealand, whose domain was registered in 2007, with 65 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is nood doing well?
Not at the moment. Gravity by Benchr estimates about 217,600 visits to nood.co.nz in September 2026, down 23% in a month and down 24% over three months. nood ranks #2 of 1,438 Decor brands in New Zealand in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does nood use?
Gravity by Benchr identifies nood.co.nz as a Shopify store (standard plan, not Shopify Plus), selling in NZD. It advertises through Meta and on Google since June 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does nood spend on Meta ads?
Gravity by Benchr does not publish a spend figure for nood on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Decor brands in New Zealand?
Among Decor brands in New Zealand in the Gravity by Benchr index, nood ranks #2 of 1,438 by estimated traffic. Its closest competitors on the same market are freedomfurniture.co.nz, Early Settler, Noha, noo.ma, habitat.fr. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with nood.