Brand page · Decor · France
Habitat: 540K visits a month, 243 active Meta ads.
Habitat — Habitat is a design brand that creates and sells furniture, sofas, and home decoration items since 1964. In September 2026 habitat.fr drew an estimated 540K visits, up 8% on the month before. It ranks #6 of 3,315 Decor brands in France and holds a 4.4 Trustpilot rating over 5,838 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026
About the store
Habitat is a design brand that creates and sells furniture, sofas, and home decoration items since 1964.
01 · Traffic
How much traffic Habitat gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Habitat drew an estimated 540K visits in September 2026, up 8% on the month before and up 55% over three months.
- Worldwide#23,393of 4.5M sites · Top 1%
- In France#877of 166K sites · Top 1%
- Decor, worldwide#298of 185,686 brands · Top 1%
- Decor, France#6of 3,315 brands · Top 1%
540K
estimated visits in September
1 mo ▲ +8.0%4 mo ▲ +54.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Habitat.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Habitat holds 4.4 out of 5 on Trustpilot over 5,838 reviews, 3,105 of them in the last twelve months: 58% of customers give five stars and 29% one star. That volume places Habitat in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20 %. On Google, Habitat scores 4.7 over 3,168 reviews.
Home Goods Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Habitat sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Habitat's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Habitat in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Habitat is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Habitat runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2024 (image, text, video).
Autum Edit – Le beau prend son temps 🍂Habitat13 Oct 2026image
Souffle de lin Couette chaude en synthétique - 400 g/m² - 260 x 240 cmHabitat13 Oct 2026image
Malya Lot de 4 chaises de jardin en polypropylène et fibre de verre - NoirHabitat12 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Vente Unique Com Sasuverified
Image ad20 Oct 2026Vente Unique Com Sasuverified
Image ad20 Oct 2026Vente Unique Com Sasuverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Habitat.
The creators who tag @habitat_france on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @habitat_france on Instagram, led by Aurélie | Déco, maison & jardin (85.8K followers, 6.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AAurélie | Déco, maison & jardin@orely_home · 🇫🇷 FR | Decoration garden diy Creator | 85.8K | 6.3% | 3 | Tagged @habitat_france |
06 · Competitors according to Gravity
Who Habitat competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Habitat among Decor brands in France. The closest is ZARA, then atmosphera.com, Soho, OKA, made.com, arhaus.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| ZARAzarahome.com | |||||||
| atmosphera.comatmosphera.com | |||||||
| Sohosohohome.com | |||||||
| OKAoka.com | |||||||
| made.commade.com | |||||||
| arhaus.comarhaus.com |
07 · Company
The company behind Habitat.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Habitat is a company based in France, founded in 1964 according to LinkedIn, on a domain registered in August 1996. It employs about 141 people, is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇫🇷 France
- Founded
- 1964, per LinkedIn
- Domain registered
- 28 Aug 1996
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 141 on LinkedIn
- Funding stage
- M and a
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- habitat.fr
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Habitat
What people ask Google about Habitat.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Habitat a legit company?
According to Gravity by Benchr, Habitat is a brand based in France: its website has existed since August 1996, its Trustpilot profile is claimed by the brand, it employs 141 people on LinkedIn, it has 325,206 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about Habitat?
Customers rate Habitat 4.4 out of 5 on Trustpilot over 5,838 reviews, 3,105 of them in the last twelve months: 58% give five stars, 29% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. On Google, Habitat scores 4.7 over 3,168 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Habitat known for?
Habitat is a design brand that creates and sells furniture, sofas, and home decoration items since 1964. Gravity by Benchr classifies it under Decor. Source: Gravity by Benchr product classification.
Does Habitat have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Habitat advertises on Facebook and Instagram and on Google, where its offers often run. Check habitat.fr for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Habitat?
Gravity by Benchr records a company based in France, founded in 1964 according to LinkedIn, on a domain registered in 1996, with 141 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Habitat doing well?
Yes. Gravity by Benchr estimates about 540,000 visits to habitat.fr in September 2026, up 8% in a month and up 55% over three months. Habitat ranks #6 of 3,315 Decor brands in France in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Habitat spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Habitat on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Decor brands in France?
Among Decor brands in France in the Gravity by Benchr index, Habitat ranks #6 of 3,315 by estimated traffic. Its closest competitors on the same market are ZARA, atmosphera.com, Soho, OKA, made.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Habitat. Version française.