Brand page · Personal Care

noon Top 1% worldwide Top 1% in Personal Care
noon.com·Since 1998

noon: 42.2M visits a month, 213 active Meta ads.

noon — noon is an e-commerce shopping website that sells electronics, mobiles, fashion, beauty, groceries and more products in the Middle East region. In September 2026 noon.com drew an estimated 42.2M visits, up 5% on the month before. It ranks #1 of 555 Personal Care brands and holds a 1.2 Trustpilot rating over 5,179 reviews.

noon.com@noon 675KFacebookLinkedIn 2.6MTrustpilot 1.2Meta Ad Library 213

Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026

Estimated traffic
42.2M
+5% vs. August 2026
Instagram followers
675K
2,566 posts · @noon
Trustpilot
1.2
5,179 reviews · 268 in 12 months
Meta ads
213
active · on Google since 2022
Products
—
Data not available
Rank in United Arab Emirates
#1
of 555 in Personal Care
LinkedIn
2.6M
followers · 49,399 employees
Earned media value
€155.8k
per month, Instagram

Gravity score

—Data not available

How the score is calculated

About the store

noon is an e-commerce shopping website that sells electronics, mobiles, fashion, beauty, groceries and more products in the Middle East region.

01 · Traffic

How much traffic noon gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

noon drew an estimated 42.2M visits in September 2026, up 5% on the month before and up 14% over three months.

  • Worldwide#509of 4.5M sites · Top 1%
  • In United Arab Emirates#1of 9.8K sites · Top 1%
  • Personal Care, worldwide#18of 215,119 brands · Top 1%
  • Personal Care, United Arab Emirates#1of 555 brands · Top 1%
Monthly visitssource Sept 2026

42.2M

estimated visits in September

1 mo ▲ +4.5%4 mo ▲ +14.2%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

What customers say about noon.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

noon holds 1.2 out of 5 on Trustpilot over 5,179 reviews, 268 of them in the last twelve months: 31% of customers give five stars and 63% one star. That volume places noon in the top 5 % of the 270,321 Trustpilot pages in the Gravity index.

Trustpilotclaimed page · read 20 Oct 2026
1.2TrustScore · 5,179 reviews · 268 in 12 months
Top 5% review volume
5 ★31%
4 ★4%
3 ★1%
2 ★1%
1 ★63%

Online Marketplace

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What noon sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Gravity by Benchr has not read noon's catalogue yet.

ProductsData not available

Data not available

Catalogue mixData not available

Data not available

Share of the catalogue by product family.

Activity mixdominant: Personal Care
Personal Care30%
Communications19%
Clothing7%

The dominant category places noon in its comparison group.

Prices and ratingsstore data
Average rating
Data not available
Rated products
Data not available
In stock
Data not available
Upper price quartile
Data not available
Currency
Data not available

05 · Influencers

Who talks about noon.

The creators who tag @noon on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @noon on Instagram, led by Purely Scent Home Fragrances (18.9K followers, 0.0% engagement).

Influencersaccounts tagging @noon · Instagram
AccountProfileFollowersEngagementTagsRelationship
PPurely Scent Home Fragrances@purelyscentcandles · 🇦🇪 AEDecoration garden diy Creator18.9K0.0%6Tagged @noon
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who noon competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for noon among Personal Care brands. The closest is flipkart.com, then Lazada, Ubuy, takealot.com, onbuy.com, amazon.eg.

CompetitorsPersonal Care · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
flipkart.comflipkart.com
Lazadalazada.com
Ubuyubuy.com.kw
takealot.comtakealot.com
onbuy.comonbuy.com
amazon.egamazon.eg
Competitors Gravity finds for noon. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare noon with flipkart.com

07 · Company

The company behind noon.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

noon is an e-commerce brand, on a domain registered in February 1998. It employs about 49,399 people.

Legal entityGravity index, Sept 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
Data not available
Founded
Data not available
Domain registered
26 Feb 1998
Share capital
Data not available
Status
Data not available
President
Data not available
Activity code
Data not available
Employees
49,399 on LinkedIn
FundingGravity index, Sept 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Sept 2026
Own store
noon.com
Catalogue
Data not available
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about noon

What people ask Google about noon.

8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is noon legit?

According to Gravity by Benchr, noon is a brand: its website has existed since February 1998, its Trustpilot profile is claimed by the brand, it employs 49,399 people on LinkedIn, it has 675,369 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.

What do customers say about noon?

Customers rate noon 1.2 out of 5 on Trustpilot over 5,179 reviews, 268 of them in the last twelve months: 31% give five stars, 63% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is noon known for?

noon is an e-commerce shopping website that sells electronics, mobiles, fashion, beauty, groceries and more products in the Middle East region. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.

noon promo code

Gravity by Benchr does not collect discount codes. What Gravity observes: noon advertises on Facebook and Instagram and on Google, where its offers often run. Check noon.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Who is behind noon?

Gravity by Benchr records a company, whose domain was registered in 1998, with 49,399 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.

Is noon growing?

Yes. Gravity by Benchr estimates about 42,159,200 visits to noon.com in September 2026, up 5% in a month and up 14% over three months. noon ranks #1 of 555 Personal Care brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

How much does noon spend on Meta ads?

Gravity by Benchr does not publish a spend figure for noon on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Personal Care brands?

Among Personal Care brands in the Gravity by Benchr index, noon ranks #1 of 555 by estimated traffic. Its closest competitors on the same market are flipkart.com, Lazada, Ubuy, takealot.com, onbuy.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with noon.