- Gravity
- Rankings
- Apparel & Accessories
- Clothing
- Nordic Outdoor
Brand page · Clothing · United Kingdom
Nordic Outdoor traffic, ads & competitors 33.5k visits a month, 1 active Meta ads, Gravity score 545.
Nordic Outdoor — Nordic Outdoor is a retailer specializing in Scandinavian outdoor clothing and equipment, offering high-quality products from Norwegian and Swedish brands like Aclima, Fjällräven, and Gränsfors Bruk. In September 2026 nordicoutdoor.co.uk drew an estimated 33.5k visits, down 16% on the month before. It ranks #1,383 of 19,668 Clothing brands in the United Kingdom and holds a 4.0 Trustpilot rating over 45 reviews.
Updated Traffic Sept 2026Meta ads 14 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1008 peers: Clothing brands in the United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Nordic Outdoor is a retailer specializing in Scandinavian outdoor clothing and equipment, offering high-quality products from Norwegian and Swedish brands like Aclima, Fjällräven, and Gränsfors Bruk.
01 · Traffic
Nordic Outdoor website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Nordic Outdoor drew an estimated 33.5k visits in September 2026, down 16% on the month before and down 1% over three months.
- Worldwide#239,922of 4.5m sites · Top 10%
- In United Kingdom#12,525of 192k sites · Top 10%
- Clothing, worldwide#22,831of 459,295 brands · Top 5%
- Clothing, United Kingdom#1,383of 19,668 brands · Top 10%
33.5k
estimated visits in September
1 mo ▼ −16.5%4 mo ▼ −1.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Nordic Outdoor reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Nordic Outdoor holds 4.0 out of 5 on Trustpilot over 45 reviews, 5 of them in the last twelve months: 62% of customers give five stars and 33% one star. That volume places Nordic Outdoor in the top 40% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 50%.
Activewear Store Clothing Store Outdoor Clothing and Equipment Shop Clothing Supplier Men's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Nordic Outdoor best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Nordic Outdoor sells on Shopify, 41% of its catalogue in stock. The best seller is Gransfors Bruk Small Forest Axe, at £144.95, followed by Gransfors Bruk Wildlife Hatchet and Gransfors Bruk Large Splitting Axe.
#1Gransfors Bruk Small Forest AxeNordic Outdoor£144.95In stock
#2Gransfors Bruk Wildlife HatchetNordic Outdoor£135.95In stock
#3Gransfors Bruk Large Splitting AxeNordic Outdoor£169.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Nordic Outdoor in its comparison group.
- Average rating
- 4.81 / 5
- Rated products
- 2% of the catalogue
- In stock
- 41%
- Upper price quartile
- US$206.41
- Currency
- GBP
04 · Ads
Nordic Outdoor ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Nordic Outdoor runs Meta ads on Facebook, Instagram, Audience Network, Threads, and has advertised on Google since January 2023 (image, text, video).
66 North Mens Vatnajokull Powerfill VestNordic Outdoor Ltd.27 Feb 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Nordic outdoor Limitedverified
Text ad20 Oct 2026Nordic outdoor Limitedverified
Text ad19 Oct 2026Nordic outdoor Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Nordic Outdoor influencers
The creators who tag @nordicoutdoorltd on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @nordicoutdoorltd on Instagram, led by Craig Dodds (McDougall) (48.9k followers, 1.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| CCraig Dodds (McDougall)@hiking.scotland · 🇬🇧 GB | Travel tourism exploration Creator | 48.9k | 1.6% | 3 | Tagged @nordicoutdoorltd |
06 · Competitors according to Gravity
Nordic Outdoor competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Nordic Outdoor among Clothing brands in the United Kingdom. The closest is Facewest, then ArdMoor, Vampire Outdoors, Summit Tactical, The Sporting Lodge, Natural Man.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Facewestfacewest.co.uk | |||||||
| ArdMoorardmoor.co.uk | |||||||
| Vampire Outdoorsvampireoutdoorgear.com | |||||||
| Summit Tacticalsummittactical.com | |||||||
| The Sporting Lodgethesportinglodge.com | |||||||
| Natural Mannaturalman.uk.com |
07 · Company
Who is behind Nordic Outdoor?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Nordic Outdoor is a company based in Edinburgh, United Kingdom, founded in 2005 according to LinkedIn, on a domain registered in September 2005. It employs about 16 people.
- Entity country
- 🇬🇧 United Kingdom · Edinburgh
- Founded
- 2005, per LinkedIn
- Domain registered
- 16 Sept 2005
- Status
- Operating
- Employees
- 16 on LinkedIn
- Own store
- nordicoutdoor.co.uk · Shopify · GBP
- Catalogue
- 314 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Nordic Outdoor
What people ask Google about Nordic Outdoor.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Nordic Outdoor legit or a scam?
According to Gravity by Benchr, Nordic Outdoor is a brand based in Edinburgh, United Kingdom: its website has existed since September 2005, it sells on a Shopify store, it employs 16 people on LinkedIn, it has 11,787 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Nordic Outdoor?
Customers rate Nordic Outdoor 4.0 out of 5 on Trustpilot over 45 reviews, 5 of them in the last twelve months: 62% give five stars, 33% one star. Gravity by Benchr places that review volume in the top 40% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Nordic Outdoor?
Nordic Outdoor is a retailer specializing in Scandinavian outdoor clothing and equipment, offering high-quality products from Norwegian and Swedish brands like Aclima, Fjällräven, and Gränsfors Bruk. Gravity by Benchr classifies it under Clothing, with Camping & Hiking making up 7% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Nordic Outdoor cost?
Nordic Outdoor's best seller, Gransfors Bruk Small Forest Axe, sells £144.95 on nordicoutdoor.co.uk. 41% of the catalogue is in stock. Gravity does not track prices daily: check nordicoutdoor.co.uk before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Nordic Outdoor discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Nordic Outdoor advertises on Facebook and Instagram and on Google, where its offers often run. Check nordicoutdoor.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Nordic Outdoor?
Nordic Outdoor sells on its own website, nordicoutdoor.co.uk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Nordic Outdoor?
Gravity by Benchr records a company based in Edinburgh, United Kingdom, founded in 2005 according to LinkedIn, on a domain registered in 2005, with 16 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Nordic Outdoor doing well?
Not at the moment. Gravity by Benchr estimates about 33,500 visits to nordicoutdoor.co.uk in September 2026, down 16% in a month and down 1% over three months. Nordic Outdoor ranks #1,383 of 19,668 Clothing brands in the United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Nordic Outdoor use?
Gravity by Benchr identifies nordicoutdoor.co.uk as a Shopify store (standard plan, not Shopify Plus), selling in GBP. It advertises through Meta and on Google since January 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Nordic Outdoor's ad budget?
Gravity by Benchr does not publish a spend figure for Nordic Outdoor on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in the United Kingdom?
Among Clothing brands in the United Kingdom in the Gravity by Benchr index, Nordic Outdoor ranks #1,383 of 19,668 by estimated traffic. Its closest competitors on the same market are Facewest, ArdMoor, Vampire Outdoors, Summit Tactical and The Sporting Lodge. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Nordic Outdoor.