Brand page · Fitness & General Exercise Equipment · United States
Horizon Fitness: 143K visits a month, 1 active Meta ads, Gravity score 589.
Horizon Fitness — Horizon Fitness is a brand that sells home fitness equipment including treadmills, ellipticals, and indoor cycles. The company offers products with features like intuitive controls and Bluetooth connectivity for streaming workouts. In September 2026 horizonfitness.com drew an estimated 143K visits, down 40% on the month before. It ranks #49 of 1,967 Fitness & General Exercise Equipment brands in United States and holds a 3.6 Trustpilot rating over 4,102 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 65 peers: Fitness & General Exercise Equipment brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Horizon Fitness is a brand that sells home fitness equipment including treadmills, ellipticals, and indoor cycles. The company offers products with features like intuitive controls and Bluetooth connectivity for streaming workouts.
01 · Traffic
How much traffic Horizon Fitness gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Horizon Fitness drew an estimated 143K visits in September 2026, down 40% on the month before and up 13% over three months.
- Worldwide#69,258of 4.5M sites · Top 5%
- In United States#22,836of 1.2M sites · Top 5%
- Fitness & General Exercise Equipment, worldwide#138of 11,219 brands · Top 5%
- Fitness & General Exercise Equipment, United States#49of 1,967 brands · Top 5%
143K
estimated visits in September
1 mo ▼ −40.0%4 mo ▲ +12.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Horizon Fitness.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Horizon Fitness holds 3.6 out of 5 on Trustpilot over 4,102 reviews, 64 of them in the last twelve months: 57% of customers give five stars and 24% one star. That volume places Horizon Fitness in the top 5 % of the 270,321 Trustpilot pages in the Gravity index.
Fitness Equipment Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Horizon Fitness sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Horizon Fitness sells on Shopify, 67% of its catalogue in stock. The best seller is 7.0 AT Treadmill, at US$1,099.00, followed by Fitness Mat and Lube-N-Walk Kit.
#17.0 AT TreadmillHorizon FitnessUS$1,099.00In stock
#2Fitness MatHorizon FitnessUS$40.00In stock
#3Lube-N-Walk KitHorizon FitnessUS$19.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Horizon Fitness in its comparison group.
- Average rating
- 4.49 / 5
- Rated products
- 81% of the catalogue
- In stock
- 67%
- Upper price quartile
- US$1,099.00
- Currency
- USD
04 · Ads
What Horizon Fitness is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Horizon Fitness runs Meta ads on Facebook, Instagram, Audience Network, Threads, whatsapp, and has advertised on Google since August 2025 (image, text, video).
Save Up to $300Horizon Fitness4 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Johnson Health Tech North America, Inc.verified
Text ad20 Oct 2026Johnson Health Tech North America, Inc.verified
Text ad20 Oct 2026Johnson Health Tech North America, Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Horizon Fitness.
The creators who tag @horizon.fitness on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @horizon.fitness on Instagram, led by He and She Eat Clean (14.4K followers).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| HHe and She Eat Clean@heandsheeatclean · 🇺🇸 US | Food cooking nutrition Creator | 14.4K | — | 1 | Tagged @horizon.fitness |
06 · Competitors according to Gravity
Who Horizon Fitness competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Horizon Fitness among Fitness & General Exercise Equipment brands in United States. The closest is DeerRun®, then NordicTrack, proformfitness.ca, onepeloton.co.uk, Sunny Health & Fitness, BowFlex.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| DeerRun®deerruntreadmill.com | |||||||
| NordicTracknordictrack.com | |||||||
| proformfitness.caproformfitness.ca | |||||||
| onepeloton.co.ukonepeloton.co.uk | |||||||
| Sunny Health & Fitnesssunnyhealthfitness.com | |||||||
| BowFlexbowflex.com |
07 · Company
The company behind Horizon Fitness.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Horizon Fitness is a company based in Cottage Grove, United States, founded in 1997 according to LinkedIn, on a domain registered in February 1999. It employs about 85 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Cottage Grove
- Founded
- 1997, per LinkedIn
- Domain registered
- 5 Feb 1999
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 85 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- horizonfitness.com · Shopify · USD
- Catalogue
- 15 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Horizon Fitness
What people ask Google about Horizon Fitness.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Horizon Fitness legit?
According to Gravity by Benchr, Horizon Fitness is a brand based in Cottage Grove, United States: its website has existed since February 1999, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 85 people on LinkedIn, it has 5,195 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Horizon Fitness reviews: is it worth it?
Customers rate Horizon Fitness 3.6 out of 5 on Trustpilot over 4,102 reviews, 64 of them in the last twelve months: 57% give five stars, 24% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Horizon Fitness?
Horizon Fitness is a brand that sells home fitness equipment including treadmills, ellipticals, and indoor cycles. The company offers products with features like intuitive controls and Bluetooth connectivity for streaming workouts. Gravity by Benchr classifies it under Fitness & General Exercise Equipment, with Cardio making up 86% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Horizon Fitness prices: how much is it?
Horizon Fitness' best seller, 7.0 AT Treadmill, sells US$1,099.00 on horizonfitness.com. 67% of the catalogue is in stock. Gravity does not track prices daily: check horizonfitness.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Horizon Fitness discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Horizon Fitness advertises on Facebook and Instagram and on Google, where its offers often run. Check horizonfitness.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Horizon Fitness?
Horizon Fitness sells on its own website, horizonfitness.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Horizon Fitness?
Gravity by Benchr records a company based in Cottage Grove, United States, founded in 1997 according to LinkedIn, on a domain registered in 1999, with 85 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Horizon Fitness doing well?
Yes. Gravity by Benchr estimates about 143,500 visits to horizonfitness.com in September 2026, down 40% in a month and up 13% over three months. Horizon Fitness ranks #49 of 1,967 Fitness & General Exercise Equipment brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Horizon Fitness use?
Gravity by Benchr identifies horizonfitness.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since August 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Horizon Fitness spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Horizon Fitness on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Fitness & General Exercise Equipment brands in United States?
Among Fitness & General Exercise Equipment brands in United States in the Gravity by Benchr index, Horizon Fitness ranks #49 of 1,967 by estimated traffic. Its closest competitors on the same market are DeerRun®, NordicTrack, proformfitness.ca, onepeloton.co.uk, Sunny Health & Fitness. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Horizon Fitness.