Brand page · Chairs · France
Nordlys traffic, ads & competitors 87.1k visits a month, 114 active Meta ads, Gravity score 653.
Nordlys — Nordlys is a French indoor and outdoor furniture brand inspired by Scandinavian elegance, natural materials and timeless lines, offering a wide collection of furniture for various living spaces and supporting interior design professionals with B2B projects. In September 2026 nordlysfurniture.com drew an estimated 87.1k visits, down 23% on the month before. It ranks #8 of 163 Chairs brands in France and holds a 3.9 Trustpilot rating over 309 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 6 peers: Chairs brands in France with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Nordlys is a French indoor and outdoor furniture brand inspired by Scandinavian elegance, natural materials and timeless lines, offering a wide collection of furniture for various living spaces and supporting interior design professionals with B2B projects.
01 · Traffic
Nordlys website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Nordlys drew an estimated 87.1k visits in September 2026, down 23% on the month before and up 84% over three months.
- Worldwide#105,543of 4.5m sites · Top 5%
- In France#3,979of 166k sites · Top 5%
- Chairs, worldwide#252of 13,042 brands · Top 5%
- Chairs, France#8of 163 brands · Top 5%
87.1k
estimated visits in September
1 mo ▼ −22.8%4 mo ▲ +84.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Nordlys reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Nordlys holds 3.9 out of 5 on Trustpilot over 309 reviews, 228 of them in the last twelve months: 59% of customers give five stars and 27% one star. That volume places Nordlys in the top 20% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40%. On Google, Nordlys scores 4.8 over 19 reviews.
Furniture Store Garden Furniture Shop
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Nordlys best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Nordlys sells on Shopify, 100% of its catalogue in stock. The best seller is KUBO - Shoe Storage Bench with Solid Wood Compartment and Beige Velvet Seat, at €99.90, followed by TRADITION - Round Dining Table for 4 in Solid Pine, 90 cm, Natural Finish and YATOMI - Set of 2 round Solid Wood Coffee Tables with Storage.
#1KUBO - Shoe Storage Bench with Solid Wood Compartment and Beige Velvet SeatNordlys€99.90In stock
#2TRADITION - Round Dining Table for 4 in Solid Pine, 90 cm, Natural FinishNordlys€159.90In stock
#3YATOMI - Set of 2 round Solid Wood Coffee Tables with StorageNordlys€159.90In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Nordlys in its comparison group.
- Average rating
- 4.59 / 5
- Rated products
- 74% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$223.90
- Currency
- EUR
04 · Ads
Nordlys ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Nordlys runs Meta ads on Facebook, Instagram, Messenger, and has advertised on Google since October 2025 (image, text, video).
Inscrivez-vousNordlys6 Oct 2026image
Natural LivingNordlys6 Oct 2026image
Arredi di tendenza, autentici e durevoli - NordlysNordlys5 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026Nordlysverified
Text ad19 Oct 2026Nordlysverified
Text ad19 Oct 2026Nordlysverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Nordlys influencers
The creators who tag @nordlysfurniture on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @nordlysfurniture on Instagram, led by 𝒥𝓊𝓁𝒾𝑒 𝒟𝓊𝒻𝓁𝑜𝓉 🕊️ (32.3k followers, 15.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| �𝒥𝓊𝓁𝒾𝑒 𝒟𝓊𝒻𝓁𝑜𝓉 🕊️@lifestyle_july · 🇫🇷 FR | Parenting family Creator | 32.3k | 15.1% | 3 | Tagged @nordlysfurniture |
06 · Competitors according to Gravity
Nordlys competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Nordlys among Chairs brands in France. The closest is ZAGO STORE, then Maison Pavane, Ofcasafurniture FR, Meubles Cosy, Homy France, Fainko.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| ZAGO STOREzago-store.com | |||||||
| Maison Pavanemaisonpavane.com | |||||||
| Ofcasafurniture FRofcasafurniture.fr | |||||||
| Meubles Cosymeublescosy.com | |||||||
| Homy Francehomyfrance.fr | |||||||
| Fainkofainko.com |
07 · Company
Who is behind Nordlys?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Nordlys is a company based in Marseille, France, founded in 2021 according to LinkedIn, on a domain registered in June 2021. It employs about 18 people.
- Entity country
- 🇫🇷 France · Marseille
- Founded
- 2021, per LinkedIn
- Domain registered
- 8 Jun 2021
- Status
- Operating
- Employees
- 18 on LinkedIn · 2-10
- Own store
- nordlysfurniture.com · Shopify · EUR
- Catalogue
- 457 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Nordlys
What people ask Google about Nordlys.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Nordlys legit?
According to Gravity by Benchr, Nordlys is a brand based in Marseille, France: its website has existed since June 2021, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 18 people on LinkedIn, it has 21,302 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Nordlys?
Customers rate Nordlys 3.9 out of 5 on Trustpilot over 309 reviews, 228 of them in the last twelve months: 59% give five stars, 27% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. On Google, Nordlys scores 4.8 over 19 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Nordlys?
Nordlys is a French indoor and outdoor furniture brand inspired by Scandinavian elegance, natural materials and timeless lines, offering a wide collection of furniture for various living spaces and supporting interior design professionals with B2B projects. Gravity by Benchr classifies it under Chairs, with Kitchen & Dining Room Chairs making up 17% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Nordlys prices: how much is it?
Nordlys' best seller, KUBO - Shoe Storage Bench with Solid Wood Compartment and Beige Velvet Seat, sells €99.90 on nordlysfurniture.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check nordlysfurniture.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Nordlys discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Nordlys advertises on Facebook and Instagram and on Google, where its offers often run. Check nordlysfurniture.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Nordlys?
Nordlys sells on its own website, nordlysfurniture.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Nordlys?
Gravity by Benchr records a company based in Marseille, France, founded in 2021 according to LinkedIn, on a domain registered in 2021, with 18 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Nordlys growing?
Yes. Gravity by Benchr estimates about 87,100 visits to nordlysfurniture.com in September 2026, down 23% in a month and up 84% over three months. Nordlys ranks #8 of 163 Chairs brands in France in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Nordlys use?
Gravity by Benchr identifies nordlysfurniture.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Nordlys' ad budget?
Gravity by Benchr does not publish a spend figure for Nordlys on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Chairs brands in France?
Among Chairs brands in France in the Gravity by Benchr index, Nordlys ranks #8 of 163 by estimated traffic. Its closest competitors on the same market are ZAGO STORE, Maison Pavane, Ofcasafurniture FR, Meubles Cosy and Homy France. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Nordlys.