Brand page · Kitchen & Dining · United States
Norlan: 31.7k visits a month, 16 active Meta ads, Gravity score 539.
Norlan — Norlan is a brand dedicated to enhancing the enjoyment of whisky, fine spirits and crafted cocktails through modern glassware and accessories. In September 2026 norlanglass.com drew an estimated 31.7k visits, down 50% on the month before. It ranks #952 of 25,135 Kitchen & Dining brands in United States and holds a 4.6 Trustpilot rating over 6,913 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 728 peers: Kitchen & Dining brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Norlan is a brand dedicated to enhancing the enjoyment of whisky, fine spirits and crafted cocktails through modern glassware and accessories.
01 · Traffic
How much traffic Norlan gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Norlan drew an estimated 31.7k visits in September 2026, down 50% on the month before and down 33% over three months.
- Worldwide#251,248of 4.5m sites · Top 10%
- In United States#78,659of 1.2m sites · Top 10%
- Kitchen & Dining, worldwide#6,831of 145,612 brands · Top 5%
- Kitchen & Dining, United States#952of 25,135 brands · Top 5%
31.7k
estimated visits in September
1 mo ▼ −49.9%4 mo ▼ −32.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Norlan.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Norlan holds 4.6 out of 5 on Trustpilot over 6,913 reviews, 381 of them in the last twelve months: 84% of customers give five stars and 5% one star. That volume places Norlan in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%. On Google, Norlan scores 4.8 over 30 reviews.
Glassware Manufacturer Decoration and Interior Design Store Home Goods Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Norlan sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Norlan sells on Shopify, 61% of its catalogue in stock. The best seller is Norlan Whisky Glass, at US$34.00, followed by Rauk Heavy Tumbler and Norlan Whisky Glass.
#1Norlan Whisky GlassNorlanUS$34.00In stock
#2Rauk Heavy TumblerNorlanUS$50.00–US$58.00In stock
#3Norlan Whisky GlassNorlanUS$32.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Norlan in its comparison group.
- Average rating
- 4.60 / 5
- Rated products
- 86% of the catalogue
- In stock
- 61%
- Upper price quartile
- US$327.50
- Currency
- USD
04 · Ads
What Norlan is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Norlan runs Meta ads on Facebook, Instagram, Threads, whatsapp.
Elevate Your Whisky RitualNorlan6 Oct 2026image
Rauk Heavy Tumbler: Heavy in crystal, light in spirit.Norlan6 Oct 2026image
The Iconic Norlan Whisky GlassNorlan6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about Norlan.
The creators who tag @norlanglass on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @norlanglass on Instagram, led by Snehal & Rhea (15.7k followers, 0.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SSnehal & Rhea@sne_dc · 🇺🇸 US | Food cooking nutrition Creator | 15.7k | 0.5% | 6 | Tagged @norlanglass |
06 · Competitors according to Gravity
Who Norlan competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Norlan among Kitchen & Dining brands in United States. The closest is Cecilia's House, then The Wine Savant, Norlan, Norlan, Oak & Smoke Co., Ravenscroft Crystal.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Cecilia's Housececiliashouse.com | |||||||
| The Wine Savantthewinesavant.com | |||||||
| Norlanca.norlanglass.com | |||||||
| Norlaneu.norlanglass.com | |||||||
| Oak & Smoke Co.oakandsmokeco.com | |||||||
| Ravenscroft Crystalravenscroftcrystal.com |
07 · Company
The company behind Norlan.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Norlan is a company based in Brooklyn, United States, founded in 2015 according to LinkedIn, on a domain registered in August 2015. It employs about 3 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Brooklyn
- Founded
- 2015, per LinkedIn
- Domain registered
- 13 Aug 2015
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 3 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- norlanglass.com · Shopify · USD
- Catalogue
- 11 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Norlan
What people ask Google about Norlan.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Norlan legit or a scam?
According to Gravity by Benchr, Norlan is a brand based in Brooklyn, United States: its website has existed since August 2015, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 3 people on LinkedIn, it has 98,087 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Norlan?
Customers rate Norlan 4.6 out of 5 on Trustpilot over 6,913 reviews, 381 of them in the last twelve months: 84% give five stars, 5% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. On Google, Norlan scores 4.8 over 30 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Norlan sell?
Norlan is a brand dedicated to enhancing the enjoyment of whisky, fine spirits and crafted cocktails through modern glassware and accessories. Gravity by Benchr classifies it under Kitchen & Dining, with Tableware making up 54% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Norlan expensive?
Norlan's best seller, Norlan Whisky Glass, sells US$34.00 on norlanglass.com. 61% of the catalogue is in stock. Gravity does not track prices daily: check norlanglass.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Norlan promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Norlan advertises on Facebook and Instagram, where its offers often run. Check norlanglass.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Norlan?
Norlan sells on its own website, norlanglass.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Norlan?
Gravity by Benchr records a company based in Brooklyn, United States, founded in 2015 according to LinkedIn, on a domain registered in 2015, with 3 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Norlan growing?
Not at the moment. Gravity by Benchr estimates about 31,700 visits to norlanglass.com in September 2026, down 50% in a month and down 33% over three months. Norlan ranks #952 of 25,135 Kitchen & Dining brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Norlan use?
Gravity by Benchr identifies norlanglass.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Norlan spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Norlan on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Kitchen & Dining brands in United States?
Among Kitchen & Dining brands in United States in the Gravity by Benchr index, Norlan ranks #952 of 25,135 by estimated traffic. Its closest competitors on the same market are Cecilia's House, The Wine Savant, Norlan, Norlan and Oak & Smoke Co.. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Norlan.