Brand page · Denmark
Normal: 87.9k visits a month, 76 active Meta ads.
Normal — NORMAL A/S is a Danish retail company that sells everyday products including skincare, oral care, shampoo, makeup and cleaning agents at fixed low prices. In September 2026 normal.dk drew an estimated 87.9k visits, down 11% on the month before.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Trustpilot Oct 2026
About the store
NORMAL A/S is a Danish retail company that sells everyday products including skincare, oral care, shampoo, makeup and cleaning agents at fixed low prices.
01 · Traffic
How much traffic Normal gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Normal drew an estimated 87.9k visits in September 2026, down 11% on the month before and down 17% over three months.
- Worldwide#94,848of 4.5m sites · Top 5%
- In Denmark#447of 21.4k sites · Top 5%
- Category, worldwide—Data not available
- Category, Denmark—Data not available
87.9k
estimated visits in September
1 mo ▼ −10.8%4 mo ▼ −16.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Normal.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Normal holds 4.8 out of 5 on Trustpilot over 15,006 reviews, 4,749 of them in the last twelve months: 87% of customers give five stars and 3% one star. That volume places Normal in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 5%.
Cosmetics Store Candy Store Beauty Supply Store Health and Beauty Shop Perfume Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Normal sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Normal's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
Data not available
The dominant category places Normal in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Normal is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Normal runs Meta ads on Facebook, Instagram, Messenger, Threads.
NormalNormal13 Oct 2026image
Klar, parat, bøh!Normal12 Oct 2026video
Stol ikke på alle kranier 💀Normal12 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about Normal.
The creators who tag @normal_dk on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @normal_dk on Instagram, led by Curl Girl Nordic (13.4k followers, 0.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| CCurl Girl Nordic@curlgirl_nordic · 🇧🇷 BR | Beauty cosmetics skincare Creator | 13.4k | 0.6% | 13 | Tagged @normal_dk |
06 · Competitors according to Gravity
Who Normal competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity has not computed competitors for this brand yet.
Data not available
07 · Company
The company behind Normal.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Normal is a company based in Denmark, founded in 2013 according to LinkedIn. It employs about 5,432 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇩🇰 Denmark
- Founded
- 2013, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 5,432 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- normal.dk
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Normal
What people ask Google about Normal.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Normal legit?
According to Gravity by Benchr, Normal is a brand based in Denmark: its Trustpilot profile is claimed by the brand, it employs 5,432 people on LinkedIn, it has 156,181 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about Normal?
Customers rate Normal 4.8 out of 5 on Trustpilot over 15,006 reviews, 4,749 of them in the last twelve months: 87% give five stars, 3% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Normal known for?
NORMAL A/S is a Danish retail company that sells everyday products including skincare, oral care, shampoo, makeup and cleaning agents at fixed low prices. Source: Gravity by Benchr product classification.
Normal promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Normal advertises on Facebook and Instagram, where its offers often run. Check normal.dk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Normal?
Gravity by Benchr records a company based in Denmark, founded in 2013 according to LinkedIn, with 5,432 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Normal doing well?
Not at the moment. Gravity by Benchr estimates about 87,900 visits to normal.dk in September 2026, down 11% in a month and down 17% over three months. Source: Gravity by Benchr estimated traffic, September 2026.
What is Normal's ad budget?
Gravity by Benchr does not publish a spend figure for Normal on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Normal.