Brand page · Outdoor Recreation · United States
North 40 Outfitters: 336K visits a month, 32 active Meta ads, Gravity score 420.
North 40 Outfitters — North 40 Outfitters is a family-owned retailer that provides dependable products for farm and ranch, outdoor adventures, and hardworking lifestyles, outfitting work and play across Montana, Idaho, and Washington. In September 2026 north40.com drew an estimated 336K visits, down 17% on the month before. It ranks #62 of 14,873 Outdoor Recreation brands in United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 316 peers: Outdoor Recreation brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
North 40 Outfitters is a family-owned retailer that provides dependable products for farm and ranch, outdoor adventures, and hardworking lifestyles, outfitting work and play across Montana, Idaho, and Washington.
01 · Traffic
How much traffic North 40 Outfitters gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
North 40 Outfitters drew an estimated 336K visits in September 2026, down 17% on the month before and down 14% over three months.
- Worldwide#34,182of 4.5M sites · Top 1%
- In United States#11,118of 1.2M sites · Top 1%
- Outdoor Recreation, worldwide#388of 101,136 brands · Top 1%
- Outdoor Recreation, United States#62of 14,873 brands · Top 1%
336K
estimated visits in September
1 mo ▼ −17.5%4 mo ▼ −14.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about North 40 Outfitters.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
North 40 Outfitters holds 3.3 out of 5 on Trustpilot over 8 reviews, 3 of them in the last twelve months: 38% of customers give five stars and 38% one star.
Pet Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What North 40 Outfitters sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read North 40 Outfitters's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places North 40 Outfitters in its comparison group.
- Average rating
- Data not available
- Rated products
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- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What North 40 Outfitters is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
North 40 Outfitters runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since March 2022 (image, text, video).
Battery push mower reviewNorth 40 Outfitters6 Oct 2026image
North 40 OutfittersNorth 40 Outfitters5 Oct 2026image
Black Diamond 2500w GeneratorNorth 40 Outfitters4 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026CSWW, Inc.verified
Video ad20 Oct 2026CSWW, Inc.verified
Video ad20 Oct 2026CSWW, Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about North 40 Outfitters.
The creators who tag @north40outfitters on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @north40outfitters on Instagram, led by The Wild Initiative (27.4K followers, 0.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| TThe Wild Initiative@thewildinitiative · 🇺🇸 US | Fitness sport bodybuilding Creator | 27.4K | 0.7% | 3 | Tagged @north40outfitters |
06 · Competitors according to Gravity
Who North 40 Outfitters competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for North 40 Outfitters among Outdoor Recreation brands in United States. The closest is tractorsupply.com, then atwoods.com, bigronline.com, C-A-L Ranch, D&B Supply, farmandhomesupply.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| tractorsupply.comtractorsupply.com | |||||||
| atwoods.comatwoods.com | |||||||
| bigronline.combigronline.com | |||||||
| C-A-L Ranchcalranch.com | |||||||
| D&B Supplydbsupply.com | |||||||
| farmandhomesupply.comfarmandhomesupply.com |
07 · Company
The company behind North 40 Outfitters.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
North 40 Outfitters is a company based in United States, founded in 1997 according to LinkedIn, on a domain registered in April 1998. It employs about 344 people.
- Legal name
- Data not available
- Registration no.
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- VAT
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- Legal form
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- Entity country
- 🇺🇸 United States
- Founded
- 1997, per LinkedIn
- Domain registered
- 1 Apr 1998
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 344 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- north40.com · Magento
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about North 40 Outfitters
What people ask Google about North 40 Outfitters.
9 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is North 40 Outfitters legit?
According to Gravity by Benchr, North 40 Outfitters is a brand based in United States: its website has existed since April 1998, it sells on a Magento store, it employs 344 people on LinkedIn, it has 42,004 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is North 40 Outfitters known for?
North 40 Outfitters is a family-owned retailer that provides dependable products for farm and ranch, outdoor adventures, and hardworking lifestyles, outfitting work and play across Montana, Idaho, and Washington. Gravity by Benchr classifies it under Outdoor Recreation. Source: Gravity by Benchr product classification.
Does North 40 Outfitters have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: North 40 Outfitters advertises on Facebook and Instagram and on Google, where its offers often run. Check north40.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy North 40 Outfitters?
North 40 Outfitters sells on its own website, north40.com, a Magento store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns North 40 Outfitters?
Gravity by Benchr records a company based in United States, founded in 1997 according to LinkedIn, on a domain registered in 1998, with 344 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is North 40 Outfitters doing well?
Not at the moment. Gravity by Benchr estimates about 336,400 visits to north40.com in September 2026, down 17% in a month and down 14% over three months. North 40 Outfitters ranks #62 of 14,873 Outdoor Recreation brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does North 40 Outfitters use?
Gravity by Benchr identifies north40.com as a Magento store. It advertises through Meta and on Google since March 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does North 40 Outfitters spend on Meta ads?
Gravity by Benchr does not publish a spend figure for North 40 Outfitters on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Outdoor Recreation brands in United States?
Among Outdoor Recreation brands in United States in the Gravity by Benchr index, North 40 Outfitters ranks #62 of 14,873 by estimated traffic. Its closest competitors on the same market are tractorsupply.com, atwoods.com, bigronline.com, C-A-L Ranch, D&B Supply. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with North 40 Outfitters.