Brand page · Fitness & General Exercise Equipment · Canada
Northern Fitness: 286K visits a month, 163 active Meta ads, Gravity score 659.
Northern Fitness — Northern Fitness is a Canadian company that sells fitness and gym equipment including strength training equipment, cardio machines, and accessories. In September 2026 northernfitness.ca drew an estimated 286K visits, down 22% on the month before. It ranks #2 of 343 Fitness & General Exercise Equipment brands in Canada and holds a 3.2 Trustpilot rating over 44 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 6 peers: Fitness & General Exercise Equipment brands in Canada with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Northern Fitness is a Canadian company that sells fitness and gym equipment including strength training equipment, cardio machines, and accessories.
01 · Traffic
How much traffic Northern Fitness gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Northern Fitness drew an estimated 286K visits in September 2026, down 22% on the month before and down 14% over three months.
- Worldwide#38,978of 4.5M sites · Top 1%
- In Canada#713of 104K sites · Top 1%
- Fitness & General Exercise Equipment, worldwide#54of 11,219 brands · Top 1%
- Fitness & General Exercise Equipment, Canada#2of 343 brands · Top 1%
286K
estimated visits in September
1 mo ▼ −21.9%4 mo ▼ −14.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Northern Fitness.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Northern Fitness holds 3.2 out of 5 on Trustpilot over 44 reviews, 35 of them in the last twelve months: 39% of customers give five stars and 43% one star. That volume places Northern Fitness in the top 40 % of the 270,321 Trustpilot pages in the Gravity index.
Fitness Equipment Wholesaler Fitness Equipment Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Northern Fitness sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Northern Fitness sells on Shopify, 77% of its catalogue in stock. The best seller is Rubber Hex Dumbbells, at CA$5.50–CA$143.00, followed by Rubber Grip Olympic Plates and Cast Iron Kettlebells.
#1Rubber Hex DumbbellsNorthern FitnessCA$5.50–CA$143.00In stock
#2Rubber Grip Olympic PlatesNorthern FitnessCA$2.89–CA$51.75In stock
#3Cast Iron KettlebellsNorthern FitnessCA$14.00–CA$265.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Northern Fitness in its comparison group.
- Average rating
- 4.86 / 5
- Rated products
- 81% of the catalogue
- In stock
- 77%
- Upper price quartile
- US$770.62
- Currency
- CAD
04 · Ads
What Northern Fitness is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Northern Fitness runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since December 2022 (image, text, video).
Ditch the Commercial Gym.Northern Fitness I Fit Anywhere6 Oct 2026image
Up To 50% Off Home Gym GearNorthern Fitness I Fit Anywhere6 Oct 2026video
Save Up To 50% - Shop NowNorthern Fitness I Fit Anywhere6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Eric Gaoverified
Text ad20 Oct 2026Eric Gaoverified
Text ad20 Oct 2026Eric Gaoverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Northern Fitness.
The creators who tag @northernfitness.ca on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Northern Fitness competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Northern Fitness among Fitness & General Exercise Equipment brands in Canada. The closest is Fitbiz Exercise Equipment, then Gym and Fitness, NORTHERN, Life Fitness Shop, Fitness Avenue, The Treadmill Factory.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Fitbiz Exercise Equipmentfitbiz.com.au | |||||||
| Gym and Fitnessgymandfitness.com.au | |||||||
| NORTHERNnortherngymequipment.com | |||||||
| Life Fitness Shopshop.lifefitness.com | |||||||
| Fitness Avenuefitnessavenue.ca | |||||||
| The Treadmill Factorytreadmillfactory.ca |
07 · Company
The company behind Northern Fitness.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Northern Fitness is a company based in Mississauga, Canada, on a domain registered in March 2019. It employs about 26 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇨🇦 Canada · Mississauga
- Founded
- Data not available
- Domain registered
- 12 Mar 2019
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 26 on LinkedIn · 11-50
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- northernfitness.ca · Shopify · CAD
- Catalogue
- 246 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Northern Fitness
What people ask Google about Northern Fitness.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Northern Fitness legit or a scam?
According to Gravity by Benchr, Northern Fitness is a brand based in Mississauga, Canada: its website has existed since March 2019, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 26 people on LinkedIn, it has 13,568 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Northern Fitness reviews: is it worth it?
Customers rate Northern Fitness 3.2 out of 5 on Trustpilot over 44 reviews, 35 of them in the last twelve months: 39% give five stars, 43% one star. Gravity by Benchr places that review volume in the top 40 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Northern Fitness sell?
Northern Fitness is a Canadian company that sells fitness and gym equipment including strength training equipment, cardio machines, and accessories. Gravity by Benchr classifies it under Fitness & General Exercise Equipment, with Cardio making up 4% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Northern Fitness expensive?
Northern Fitness' best seller, Rubber Hex Dumbbells, sells from CA$5.50 to CA$143.00 on northernfitness.ca. 77% of the catalogue is in stock. Gravity does not track prices daily: check northernfitness.ca before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Northern Fitness discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Northern Fitness advertises on Facebook and Instagram and on Google, where its offers often run. Check northernfitness.ca for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Northern Fitness?
Northern Fitness sells on its own website, northernfitness.ca, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Northern Fitness?
Gravity by Benchr records a company based in Mississauga, Canada, whose domain was registered in 2019, with 26 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Northern Fitness doing well?
Not at the moment. Gravity by Benchr estimates about 286,300 visits to northernfitness.ca in September 2026, down 22% in a month and down 14% over three months. Northern Fitness ranks #2 of 343 Fitness & General Exercise Equipment brands in Canada in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Northern Fitness use?
Gravity by Benchr identifies northernfitness.ca as a Shopify store (standard plan, not Shopify Plus), selling in CAD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since December 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Northern Fitness' ad budget?
Gravity by Benchr does not publish a spend figure for Northern Fitness on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Fitness & General Exercise Equipment brands in Canada?
Among Fitness & General Exercise Equipment brands in Canada in the Gravity by Benchr index, Northern Fitness ranks #2 of 343 by estimated traffic. Its closest competitors on the same market are Fitbiz Exercise Equipment, Gym and Fitness, NORTHERN, Life Fitness Shop, Fitness Avenue. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Northern Fitness.