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- North Outdoor
Brand page · Clothing · Finland
North Outdoor traffic, ads & competitors 48.7k visits a month, 117 active Meta ads, Gravity score 645.
North Outdoor — North Outdoor is a Finnish merino wool brand that designs high-quality clothing for Nordic conditions, combining comfort, durability and versatility in timeless sweaters, base layers and accessories. In September 2026 northoutdoor.com drew an estimated 48.7k visits, up 16% on the month before. It ranks #28 of 541 Clothing brands in Finland and holds a 4.7 Trustpilot rating over 64 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 17 peers: Clothing brands in Finland with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
North Outdoor is a Finnish merino wool brand that designs high-quality clothing for Nordic conditions, combining comfort, durability and versatility in timeless sweaters, base layers and accessories.
01 · Traffic
North Outdoor website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
North Outdoor drew an estimated 48.7k visits in September 2026, up 16% on the month before and down 5% over three months.
- Worldwide#173,924of 4.5m sites · Top 5%
- In Finland#576of 20.4k sites · Top 5%
- Clothing, worldwide#16,719of 459,295 brands · Top 5%
- Clothing, Finland#28of 541 brands · Top 10%
48.7k
estimated visits in September
1 mo ▲ +15.7%4 mo ▼ −4.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
North Outdoor reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
North Outdoor holds 4.7 out of 5 on Trustpilot over 64 reviews, 59 of them in the last twelve months: 83% of customers give five stars and 3% one star. That volume places North Outdoor in the top 40% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%.
Women's Clothing Store Clothing Store Men's Clothing Store Fashion Accessories Store Outerwear Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
North Outdoor best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
North Outdoor sells on Shopify, 98% of its catalogue in stock. The best seller is All day merino wool socks BASIC - black, at €12.95, followed by Jona merino pants W - black and Sensitive 225 women's baselayer merino pants.
#1All day merino wool socks BASIC - blackNorth Outdoor€12.95In stock
#2Jona merino pants W - blackNorth Outdoor€99.95In stock
#3Sensitive 225 women's baselayer merino pantsNorth Outdoor€79.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places North Outdoor in its comparison group.
- Average rating
- 4.71 / 5
- Rated products
- 87% of the catalogue
- In stock
- 98%
- Upper price quartile
- US$158.99
- Currency
- EUR
04 · Ads
North Outdoor ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
North Outdoor runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since November 2024 (image, text, video).
Halla Damen Merinowollpullover - SepiagrauNorth Outdoor7 Oct 2026image
Luonnollista lämpöä syksyynNorth Outdoor7 Oct 2026video
Pukeudu syksyyn sävyihin.North Outdoor7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026PYKA OYverified
Text ad20 Oct 2026PYKA OYverified
Text ad20 Oct 2026PYKA OYverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
North Outdoor influencers
The creators who tag @northoutdoor on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @northoutdoor on Instagram, led by laura | maatila-elämää (25.3k followers, 2.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| llaura | maatila-elämää@puurolautanen · 🇫🇮 FI | Photography visual arts Creator | 25.3k | 2.1% | 1 | Tagged @northoutdoor |
06 · Competitors according to Gravity
North Outdoor competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for North Outdoor among Clothing brands in Finland. The closest is Makia, then Billebeino EU, New Amsterdam Surfassociation, Monastery, alwaysdowhatyoushoulddo.com, TravisMathew.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Makiamakia.com | |||||||
| Billebeino EUeu.billebeino.com | |||||||
| New Amsterdam Surfassociationnewamsterdamsurf.com | |||||||
| Monasterymonastery.com.co | |||||||
| alwaysdowhatyoushoulddo.comalwaysdowhatyoushoulddo.com | |||||||
| TravisMathewtravismathew.ca |
07 · Company
Who is behind North Outdoor?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
North Outdoor is a company based in Oulu, Finland, founded in 2011 according to LinkedIn, on a domain registered in April 2008. It employs about 18 people.
- Entity country
- 🇫🇮 Finland · Oulu
- Founded
- 2011, per LinkedIn
- Domain registered
- 30 Apr 2008
- Employees
- 18 on LinkedIn
- Own store
- northoutdoor.com · Shopify · EUR
- Catalogue
- 196 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about North Outdoor
What people ask Google about North Outdoor.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is North Outdoor legit or a scam?
According to Gravity by Benchr, North Outdoor is a brand based in Oulu, Finland: its website has existed since April 2008, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 18 people on LinkedIn, it has 39,358 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about North Outdoor?
Customers rate North Outdoor 4.7 out of 5 on Trustpilot over 64 reviews, 59 of them in the last twelve months: 83% give five stars, 3% one star. Gravity by Benchr places that review volume in the top 40% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is North Outdoor known for?
North Outdoor is a Finnish merino wool brand that designs high-quality clothing for Nordic conditions, combining comfort, durability and versatility in timeless sweaters, base layers and accessories. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 45% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
North Outdoor prices: how much is it?
North Outdoor's best seller, All day merino wool socks BASIC - black, sells €12.95 on northoutdoor.com. 98% of the catalogue is in stock. Gravity does not track prices daily: check northoutdoor.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
North Outdoor promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: North Outdoor advertises on Facebook and Instagram and on Google, where its offers often run. Check northoutdoor.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy North Outdoor?
North Outdoor sells on its own website, northoutdoor.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind North Outdoor?
Gravity by Benchr records a company based in Oulu, Finland, founded in 2011 according to LinkedIn, on a domain registered in 2008, with 18 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is North Outdoor doing well?
Not at the moment. Gravity by Benchr estimates about 48,700 visits to northoutdoor.com in September 2026, up 16% in a month and down 5% over three months. North Outdoor ranks #28 of 541 Clothing brands in Finland in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does North Outdoor use?
Gravity by Benchr identifies northoutdoor.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since November 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
What is North Outdoor's ad budget?
Gravity by Benchr does not publish a spend figure for North Outdoor on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Finland?
Among Clothing brands in Finland in the Gravity by Benchr index, North Outdoor ranks #28 of 541 by estimated traffic. Its closest competitors on the same market are Makia, Billebeino EU, New Amsterdam Surfassociation, Monastery and alwaysdowhatyoushoulddo.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with North Outdoor.