Brand page · Health Care · United Kingdom
NothingFishy: 53.4k visits a month, 102 active Meta ads, Gravity score 537.
NothingFishy — NothingFishy is a brand that sells vegan algae-based health supplements, specializing in sustainable Omega 3 DHA capsules and other plant-based supplements for various health concerns. In September 2026 nothingfishy.co drew an estimated 53.4k visits, down 22% on the month before. It ranks #218 of 3,296 Health Care brands in United Kingdom and holds a 4.5 Trustpilot rating over 615 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 238 peers: Health Care brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
NothingFishy is a brand that sells vegan algae-based health supplements, specializing in sustainable Omega 3 DHA capsules and other plant-based supplements for various health concerns.
01 · Traffic
How much traffic NothingFishy gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
NothingFishy drew an estimated 53.4k visits in September 2026, down 22% on the month before and down 27% over three months.
- Worldwide#160,759of 4.5m sites · Top 5%
- In United Kingdom#8,467of 192k sites · Top 5%
- Health Care, worldwide#4,276of 105,715 brands · Top 5%
- Health Care, United Kingdom#218of 3,296 brands · Top 10%
53.4k
estimated visits in September
1 mo ▼ −22.2%4 mo ▼ −26.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about NothingFishy.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
NothingFishy holds 4.5 out of 5 on Trustpilot over 615 reviews, 52 of them in the last twelve months: 88% of customers give five stars and 3% one star. That volume places NothingFishy in the top 20% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What NothingFishy sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
NothingFishy sells on Shopify, 100% of its catalogue in stock. The best seller is Algae Omega 3, at £26.00–£52.00, followed by Algae Vitamin D3 and Irish Sea Moss.
#1Algae Omega 3NothingFishy£26.00–£52.00In stock
#2Algae Vitamin D3NothingFishy£24.00–£48.00In stock
#3Irish Sea MossNothingFishy£21.00–£42.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places NothingFishy in its comparison group.
- Average rating
- 4.85 / 5
- Rated products
- 74% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$86.43
- Currency
- GBP
04 · Ads
What NothingFishy is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
NothingFishy runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since January 2023 (image, text, video).
Save 25% On Vegan Omega-3NothingFishy7 Oct 2026video
100% Plant Based Omega-3NothingFishy7 Oct 2026video
Save 25% On Vegan Omega-3NothingFishy7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026NOTHINGFISHY LTDverified
Text ad20 Oct 2026NOTHINGFISHY LTDverified
Text ad20 Oct 2026NOTHINGFISHY LTDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about NothingFishy.
The creators who tag @wearenothingfishy on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who NothingFishy competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for NothingFishy among Health Care brands in United Kingdom. The closest is KURK, then Supply Life, CrazyBulk USA, Health & Her, Tonic Health, Vivo Life.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| KURKkurk.life | |||||||
| Supply Lifesupplylife.com | |||||||
| CrazyBulk USAcrazybulk.com | |||||||
| Health & Herhealthandher.com | |||||||
| Tonic Healthtonichealth.co | |||||||
| Vivo Lifevivolife.co.uk |
07 · Company
The company behind NothingFishy.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
NothingFishy is a company based in London, United Kingdom, founded in 2015 according to LinkedIn, on a domain registered in March 2015. It employs about 10 people and is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · London
- Founded
- 2015, per LinkedIn
- Domain registered
- 16 Mar 2015
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 10 on LinkedIn
- Funding stage
- M and a
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- nothingfishy.co · Shopify · GBP
- Catalogue
- 21 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about NothingFishy
What people ask Google about NothingFishy.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is NothingFishy legit or a scam?
According to Gravity by Benchr, NothingFishy is a brand based in London, United Kingdom: its website has existed since March 2015, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 10 people on LinkedIn, it has 35,361 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
NothingFishy reviews: is it worth it?
Customers rate NothingFishy 4.5 out of 5 on Trustpilot over 615 reviews, 52 of them in the last twelve months: 88% give five stars, 3% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is NothingFishy known for?
NothingFishy is a brand that sells vegan algae-based health supplements, specializing in sustainable Omega 3 DHA capsules and other plant-based supplements for various health concerns. Gravity by Benchr classifies it under Health Care, with Fitness & Nutrition making up 61% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is NothingFishy expensive?
NothingFishy's best seller, Algae Omega 3, sells from £26.00 to £52.00 on nothingfishy.co. 100% of the catalogue is in stock. Gravity does not track prices daily: check nothingfishy.co before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does NothingFishy have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: NothingFishy advertises on Facebook and Instagram and on Google, where its offers often run. Check nothingfishy.co for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy NothingFishy?
NothingFishy sells on its own website, nothingfishy.co, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind NothingFishy?
Gravity by Benchr records a company based in London, United Kingdom, founded in 2015 according to LinkedIn, on a domain registered in 2015, with 10 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is NothingFishy doing well?
Not at the moment. Gravity by Benchr estimates about 53,400 visits to nothingfishy.co in September 2026, down 22% in a month and down 27% over three months. NothingFishy ranks #218 of 3,296 Health Care brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does NothingFishy use?
Gravity by Benchr identifies nothingfishy.co as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since January 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is NothingFishy's ad budget?
Gravity by Benchr does not publish a spend figure for NothingFishy on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Health Care brands in United Kingdom?
Among Health Care brands in United Kingdom in the Gravity by Benchr index, NothingFishy ranks #218 of 3,296 by estimated traffic. Its closest competitors on the same market are KURK, Supply Life, CrazyBulk USA, Health & Her and Tonic Health. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with NothingFishy.