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- Nothing New
Brand page · Shoes · United States
Nothing New: 57.8k visits a month, 56 active Meta ads, Gravity score 583.
Nothing New — Nothing New is a sustainable sneaker brand that creates designer footwear using eco-friendly materials, offering both men's and women's styles with a focus on environmental responsibility without compromising on style. In September 2026 nothingnew.com drew an estimated 57.8k visits, up 3% on the month before. It ranks #458 of 6,771 Shoes brands in United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 428 peers: Shoes brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Nothing New is a sustainable sneaker brand that creates designer footwear using eco-friendly materials, offering both men's and women's styles with a focus on environmental responsibility without compromising on style.
01 · Traffic
How much traffic Nothing New gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Nothing New drew an estimated 57.8k visits in September 2026, up 3% on the month before and down 7% over three months.
- Worldwide#150,031of 4.5m sites · Top 5%
- In United States#48,379of 1.2m sites · Top 5%
- Shoes, worldwide#3,127of 46,962 brands · Top 10%
- Shoes, United States#458of 6,771 brands · Top 10%
57.8k
estimated visits in September
1 mo ▲ +3.0%4 mo ▼ −7.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Nothing New.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Nothing New holds 3.4 out of 5 on Trustpilot over 2 reviews: 0% of customers give five stars and 50% one star.
Clothing Store Shoe Store Fashion Accessories Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Nothing New sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Nothing New sells on Shopify, 94% of its catalogue in stock. The best seller is Men's Classic Low Top | Grey, at US$69.00, followed by Men's Classic Low Top | White and Men's Saga One | Navy.
#1Men's Classic Low Top | GreyNothing NewUS$69.00In stock
#2Men's Classic Low Top | WhiteNothing NewUS$95.00In stock
#3Men's Saga One | NavyNothing NewUS$120.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Nothing New in its comparison group.
- Average rating
- 4.83 / 5
- Rated products
- 100% of the catalogue
- In stock
- 94%
- Upper price quartile
- US$120.00
- Currency
- USD
04 · Ads
What Nothing New is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Nothing New runs Meta ads on Facebook, Instagram, Messenger, Audience Network, and has advertised on Google since October 2021 (image, text).
Keep Moving ♻️ #NothingNew #EcoFashion #EcoLivingNothing New5 Oct 2026video
Trifecta ⚜️ #NothingNew #EcoFashion #EcoLivingNothing New5 Oct 2026image
The Saga One × NavyNothing New16 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026DNVB Inc.verified
Image ad20 Oct 2026DNVB Inc.verified
Text ad13 Aug 2026Isaiah Yanceyverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Nothing New.
The creators who tag @nothingnew on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @nothingnew on Instagram, led by Fred Rodriguez Jr (132k followers, 0.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| FFred Rodriguez Jr@freddynotfred · 🇺🇸 US | Automotive mobility Creator | 132k | 0.4% | 5 | Tagged @nothingnew |
06 · Competitors according to Gravity
Who Nothing New competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Nothing New among Shoes brands in United States. The closest is Merinos, then DVS Shoe Company, Superga US, JAVI, Rutsu Barefoot, Ohana Hatake.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Merinosmerinoshoes.com | |||||||
| DVS Shoe Companydvsshoes.com | |||||||
| Superga USsuperga-usa.com | |||||||
| JAVIjaviusa.com | |||||||
| Rutsu Barefootrutsubarefoot.com | |||||||
| Ohana Hatakeohanahatake.com |
07 · Company
The company behind Nothing New.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Nothing New is a company based in New York, United States, on a domain registered in October 1997. It employs about 93 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · New York
- Founded
- Data not available
- Domain registered
- 12 Oct 1997
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 93 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- nothingnew.com · Shopify · USD
- Catalogue
- 114 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Nothing New
What people ask Google about Nothing New.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Nothing New legit?
According to Gravity by Benchr, Nothing New is a brand based in New York, United States: its website has existed since October 1997, it sells on a Shopify store, it employs 93 people on LinkedIn, it has 80,563 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Nothing New known for?
Nothing New is a sustainable sneaker brand that creates designer footwear using eco-friendly materials, offering both men's and women's styles with a focus on environmental responsibility without compromising on style. Gravity by Benchr classifies it under Shoes, with Shoes making up 4% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Nothing New expensive?
Nothing New's best seller, Men's Classic Low Top | Grey, sells US$69.00 on nothingnew.com. 94% of the catalogue is in stock. Gravity does not track prices daily: check nothingnew.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Nothing New discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Nothing New advertises on Facebook and Instagram and on Google, where its offers often run. Check nothingnew.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Nothing New?
Nothing New sells on its own website, nothingnew.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Nothing New?
Gravity by Benchr records a company based in New York, United States, whose domain was registered in 1997, with 93 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Nothing New doing well?
Not at the moment. Gravity by Benchr estimates about 57,800 visits to nothingnew.com in September 2026, up 3% in a month and down 7% over three months. Nothing New ranks #458 of 6,771 Shoes brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Nothing New use?
Gravity by Benchr identifies nothingnew.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Nothing New spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Nothing New on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Shoes brands in United States?
Among Shoes brands in United States in the Gravity by Benchr index, Nothing New ranks #458 of 6,771 by estimated traffic. Its closest competitors on the same market are Merinos, DVS Shoe Company, Superga US, JAVI and Rutsu Barefoot. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Nothing New.