Brand page · Clothing · Sweden
NOTHINGS SOMETHING: 65.2k visits a month, 1,261 active Meta ads, Gravity score 656.
NOTHINGS SOMETHING — Nothings Something is a Stockholm-based design studio creating elevated, ready-to-wear menswear that merges modern design, everyday comfort, and functional precision, rooted in minimalist aesthetics and crafted for movement. In September 2026 nothingssomething.com drew an estimated 65.2k visits, up 24% on the month before. It ranks #2,236 of 97,158 Clothing brands in Sweden and holds a 4.2 Trustpilot rating over 168 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 95 peers: Clothing brands in Sweden with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Nothings Something is a Stockholm-based design studio creating elevated, ready-to-wear menswear that merges modern design, everyday comfort, and functional precision, rooted in minimalist aesthetics and crafted for movement.
01 · Traffic
How much traffic NOTHINGS SOMETHING gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
NOTHINGS SOMETHING drew an estimated 65.2k visits in September 2026, up 24% on the month before and up 46% over three months.
- Worldwide#135,530of 4.5m sites · Top 5%
- In United States#43,903of 1.2m sites · Top 5%
- Clothing, worldwide#13,108of 459,295 brands · Top 5%
- Clothing, United States#2,236of 97,158 brands · Top 5%
65.2k
estimated visits in September
1 mo ▲ +23.9%4 mo ▲ +46.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about NOTHINGS SOMETHING.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
NOTHINGS SOMETHING holds 4.2 out of 5 on Trustpilot over 168 reviews, 21 of them in the last twelve months: 90% of customers give five stars and 7% one star. That volume places NOTHINGS SOMETHING in the top 30% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40%.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What NOTHINGS SOMETHING sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
NOTHINGS SOMETHING sells on Shopify, 83% of its catalogue in stock. The best seller is SOCRATES WIDE PANT, at SEK 1,400.00, followed by 2IN1 WARP KNIT SHORT and SOCRATES CLASSIC PANT.
#1SOCRATES WIDE PANTNOTHINGS SOMETHINGSEK 1,400.00In stock
#22IN1 WARP KNIT SHORTNOTHINGS SOMETHINGSEK 750.00In stock
#3SOCRATES CLASSIC PANTNOTHINGS SOMETHINGSEK 1,400.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places NOTHINGS SOMETHING in its comparison group.
- Average rating
- 4.80 / 5
- Rated products
- 80% of the catalogue
- In stock
- 83%
- Upper price quartile
- US$159.89
- Currency
- SEK
04 · Ads
What NOTHINGS SOMETHING is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
NOTHINGS SOMETHING runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since March 2026 (image, text).
SOCRATES WIDE PANTnothings something7 Oct 2026video
SOCRATES WIDE PANTnothings something7 Oct 2026video
Soft Stretch Crepe Trousersnothings something7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026NS Apparel ABverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about NOTHINGS SOMETHING.
The creators who tag @nothingssomething on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @nothingssomething on Instagram, led by The Strategist (287k followers, 0.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| TThe Strategist@thestrategist · 🇺🇸 US | Fashion style luxury Creator | 287k | 0.1% | 1 | Tagged @nothingssomething |
06 · Competitors according to Gravity
Who NOTHINGS SOMETHING competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for NOTHINGS SOMETHING among Clothing brands in Sweden. The closest is True Religion, then Levi's, FDR, True Religion, Bruun & Stengade, Everyday Edge.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| True Religiontruereligion.mx | |||||||
| Levi'slevi.com.sg | |||||||
| FDRfdrstudios.com | |||||||
| True Religiontruereligionsa.co.za | |||||||
| Bruun & Stengadebruunstengade.com | |||||||
| Everyday Edgeeverydayedge.se |
07 · Company
The company behind NOTHINGS SOMETHING.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
NOTHINGS SOMETHING is a company based in Stockholm, Sweden, on a domain registered in October 2020. It employs about 19 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇸🇪 Sweden · Stockholm
- Founded
- Data not available
- Domain registered
- 3 Oct 2020
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 19 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- nothingssomething.com · Shopify · SEK
- Catalogue
- 115 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about NOTHINGS SOMETHING
What people ask Google about NOTHINGS SOMETHING.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is NOTHINGS SOMETHING a legit company?
According to Gravity by Benchr, NOTHINGS SOMETHING is a brand based in Stockholm, Sweden: its website has existed since October 2020, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 19 people on LinkedIn, it has 60,627 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about NOTHINGS SOMETHING?
Customers rate NOTHINGS SOMETHING 4.2 out of 5 on Trustpilot over 168 reviews, 21 of them in the last twelve months: 90% give five stars, 7% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is NOTHINGS SOMETHING known for?
Nothings Something is a Stockholm-based design studio creating elevated, ready-to-wear menswear that merges modern design, everyday comfort, and functional precision, rooted in minimalist aesthetics and crafted for movement. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 46% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does NOTHINGS SOMETHING cost?
NOTHINGS SOMETHING's best seller, SOCRATES WIDE PANT, sells SEK 1,400.00 on nothingssomething.com. 83% of the catalogue is in stock. Gravity does not track prices daily: check nothingssomething.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a NOTHINGS SOMETHING discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: NOTHINGS SOMETHING advertises on Facebook and Instagram and on Google, where its offers often run. Check nothingssomething.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy NOTHINGS SOMETHING?
NOTHINGS SOMETHING sells on its own website, nothingssomething.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns NOTHINGS SOMETHING?
Gravity by Benchr records a company based in Stockholm, Sweden, whose domain was registered in 2020, with 19 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is NOTHINGS SOMETHING growing?
Yes. Gravity by Benchr estimates about 65,200 visits to nothingssomething.com in September 2026, up 24% in a month and up 46% over three months. NOTHINGS SOMETHING ranks #2,236 of 97,158 Clothing brands in Sweden in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does NOTHINGS SOMETHING use?
Gravity by Benchr identifies nothingssomething.com as a Shopify store (standard plan, not Shopify Plus), selling in SEK. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since March 2026. Source: Gravity by Benchr platform and advertising records, November 2026.
What is NOTHINGS SOMETHING's ad budget?
Gravity by Benchr does not publish a spend figure for NOTHINGS SOMETHING on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Sweden?
Among Clothing brands in Sweden in the Gravity by Benchr index, NOTHINGS SOMETHING ranks #2,236 of 97,158 by estimated traffic. Its closest competitors on the same market are True Religion, Levi's, FDR, True Religion and Bruun & Stengade. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with NOTHINGS SOMETHING.