Brand page · Personal Care
notino.be: 440k visits a month, 6 active Meta ads.
notino.be — Notino is a beauty-specialist online retailer that sells beauty and health products. It is the largest beauty-specialist online retailer in Europe with online stores in 27 countries. In September 2026 notino.be drew an estimated 440k visits, down 5% on the month before. It ranks #5 of 609 Personal Care brands and holds a 4.0 Trustpilot rating over 3,912 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026
About the store
Notino is a beauty-specialist online retailer that sells beauty and health products. It is the largest beauty-specialist online retailer in Europe with online stores in 27 countries.
01 · Traffic
How much traffic notino.be gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
notino.be drew an estimated 440k visits in September 2026, down 5% on the month before and up 30% over three months.
- Worldwide#27,548of 4.5m sites · Top 1%
- In Belgium#123of 36.5k sites · Top 1%
- Personal Care, worldwide#1,096of 215,119 brands · Top 1%
- Personal Care, Belgium#5of 609 brands · Top 1%
440k
estimated visits in September
1 mo ▼ −5.1%4 mo ▲ +30.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about notino.be.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
notino.be holds 4.0 out of 5 on Trustpilot over 3,912 reviews, 341 of them in the last twelve months: 73% of customers give five stars and 9% one star. That volume places notino.be in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40%.
Perfume Store Cosmetics Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What notino.be sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read notino.be's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places notino.be in its comparison group.
- Average rating
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- Rated products
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- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What notino.be is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
notino.be runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text).
Soins sensuels sur NotinoNotino14 Sept 2026image
Soins sensuels sur NotinoNotino21 Jun 2026image
Soins sensuels sur NotinoNotino21 May 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026BV Notino Beneluxverified
Text ad20 Oct 2026BV Notino Beneluxverified
Text ad20 Oct 2026BV Notino Beneluxverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about notino.be.
The creators who tag @notino_be on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @notino_be on Instagram, led by Ｊｅｎｎｉｆｅｒ (16.3k followers, 3.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| ＪＪｅｎｎｉｆｅｒ@glowy.blossom · 🇫🇷 FR | Beauty cosmetics skincare Creator | 16.3k | 3.3% | 1 | Tagged @notino_be |
06 · Competitors according to Gravity
Who notino.be competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for notino.be among Personal Care brands. The closest is parfumdo.com, then COSMA PARFUMERIES, Parfimo.it, Kalista France, Parfumerie Burdin, E-Glamour.pl.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| parfumdo.comparfumdo.com | |||||||
| COSMA PARFUMERIEScosma-parfumeries.com | |||||||
| Parfimo.itparfimo.it | |||||||
| Kalista Francekalista-parfums.com | |||||||
| Parfumerie Burdinparfumerie-burdin.com | |||||||
| E-Glamour.ple-glamour.pl |
07 · Company
The company behind notino.be.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
notino.be is an e-commerce brand, founded in 2004 according to LinkedIn. It employs about 2,011 people.
- Legal name
- Data not available
- Registration no.
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- VAT
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- Legal form
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- Entity country
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- Founded
- 2004, per LinkedIn
- Domain registered
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- Share capital
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- Status
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- President
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- Activity code
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- Employees
- 2,011 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- notino.be
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about notino.be
What people ask Google about notino.be.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is notino.be a legit company?
According to Gravity by Benchr, notino.be is a brand: its Trustpilot profile is claimed by the brand, it employs 2,011 people on LinkedIn, it has 8,896 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
notino.be reviews: is it worth it?
Customers rate notino.be 4.0 out of 5 on Trustpilot over 3,912 reviews, 341 of them in the last twelve months: 73% give five stars, 9% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does notino.be sell?
Notino is a beauty-specialist online retailer that sells beauty and health products. It is the largest beauty-specialist online retailer in Europe with online stores in 27 countries. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
Is there a notino.be discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: notino.be advertises on Facebook and Instagram and on Google, where its offers often run. Check notino.be for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind notino.be?
Gravity by Benchr records a company, founded in 2004 according to LinkedIn, with 2,011 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is notino.be growing?
Yes. Gravity by Benchr estimates about 439,600 visits to notino.be in September 2026, down 5% in a month and up 30% over three months. notino.be ranks #5 of 609 Personal Care brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is notino.be's ad budget?
Gravity by Benchr does not publish a spend figure for notino.be on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands?
Among Personal Care brands in the Gravity by Benchr index, notino.be ranks #5 of 609 by estimated traffic. Its closest competitors on the same market are parfumdo.com, COSMA PARFUMERIES, Parfimo.it, Kalista France and Parfumerie Burdin. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with notino.be.