Brand page · Personal Care
notino.bg: 2m visits a month, 99 active Meta ads.
notino.bg — Notino is a beauty retailer that offers products to help customers feel beautiful, confident and happy. In September 2026 notino.bg drew an estimated 2m visits, up 4% on the month before. It ranks #1 of 232 Personal Care brands and holds a 4.6 Trustpilot rating over 2,290 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026
About the store
Notino is a beauty retailer that offers products to help customers feel beautiful, confident and happy.
01 · Traffic
How much traffic notino.bg gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
notino.bg drew an estimated 2m visits in September 2026, up 4% on the month before and up 10% over three months.
- Worldwide#8,365of 4.5m sites · Top 1%
- In Bulgaria#28of 17.8k sites · Top 1%
- Personal Care, worldwide#268of 215,119 brands · Top 1%
- Personal Care, Bulgaria#1of 232 brands · Top 1%
2m
estimated visits in September
1 mo ▲ +4.5%4 mo ▲ +9.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about notino.bg.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
notino.bg holds 4.6 out of 5 on Trustpilot over 2,290 reviews, 253 of them in the last twelve months: 83% of customers give five stars and 5% one star. That volume places notino.bg in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%.
Perfume Store Cosmetics Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What notino.bg sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read notino.bg's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places notino.bg in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What notino.bg is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
notino.bg runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (text, video).
Clarins Eyebrow Pencil дълготраен молив за вежди цвят 03 Soft Blond 1.1 гр.notino.bg6 Oct 2026image
notino.bgnotino.bg6 Oct 2026image
L’HEURE BLEUEnotino.bg5 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Notino, s.r.o.verified
Text ad20 Oct 2026Notino, s.r.o.verified
Text ad20 Oct 2026Notino, s.r.o.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about notino.bg.
The creators who tag @notino_bg on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @notino_bg on Instagram, led by Simona Milusheva (69.3k followers, 4.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SSimona Milusheva@simonamilushev · 🇳🇱 NL | Fashion style luxury Creator | 69.3k | 4.2% | 2 | Tagged @notino_bg |
06 · Competitors according to Gravity
Who notino.bg competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for notino.bg among Personal Care brands. The closest is parfumdo.com, then Parfimo.bg, Elinor.bg, flaconi, COSMA PARFUMERIES, Kalista France.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| parfumdo.comparfumdo.com | |||||||
| Parfimo.bgparfimo.bg | |||||||
| Elinor.bgelinor.bg | |||||||
| flaconiflaconi.pl | |||||||
| COSMA PARFUMERIEScosma-parfumeries.com | |||||||
| Kalista Francekalista-parfums.com |
07 · Company
The company behind notino.bg.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
notino.bg is an e-commerce brand.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- Data not available
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- notino.bg
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about notino.bg
What people ask Google about notino.bg.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is notino.bg legit?
According to Gravity by Benchr, notino.bg is a brand: its Trustpilot profile is claimed by the brand, it has 60,679 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
notino.bg reviews: is it worth it?
Customers rate notino.bg 4.6 out of 5 on Trustpilot over 2,290 reviews, 253 of them in the last twelve months: 83% give five stars, 5% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is notino.bg known for?
Notino is a beauty retailer that offers products to help customers feel beautiful, confident and happy. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
notino.bg promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: notino.bg advertises on Facebook and Instagram and on Google, where its offers often run. Check notino.bg for current promotions. Source: Gravity by Benchr ad records, October 2026.
Is notino.bg growing?
Yes. Gravity by Benchr estimates about 1,965,700 visits to notino.bg in September 2026, up 4% in a month and up 10% over three months. notino.bg ranks #1 of 232 Personal Care brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is notino.bg's ad budget?
Gravity by Benchr does not publish a spend figure for notino.bg on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands?
Among Personal Care brands in the Gravity by Benchr index, notino.bg ranks #1 of 232 by estimated traffic. Its closest competitors on the same market are parfumdo.com, Parfimo.bg, Elinor.bg, flaconi and COSMA PARFUMERIES. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with notino.bg.