1. Gravity
  2. Rankings
  3. Health & Beauty
  4. Personal Care
  5. notino.nl

Brand page · Personal Care

notino.nl Top 1% worldwide Top 1% in Personal Care
notino.nl·Since 2016

notino.nl traffic, ads & competitors 1m visits a month, 65 active Meta ads.

notino.nl — Elke week speciale aanbiedingen ✓ Breed assortiment ✓ Snelle levering ✓ Parfums en cosmetica op voorraad ✓ Jouw online parfumerie notino.nl. In September 2026 notino.nl drew an estimated 1m visits, down 7% on the month before. It ranks #5 of 2,136 Personal Care brands and holds a 3.7 Trustpilot rating over 4,838 reviews.

notino.nl@notino_nl 10kFacebookLinkedIn 21Trustpilot 3.7Meta Ad Library 65

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026

Estimated traffic
1m
−7% vs. August 2026
Instagram followers
10k
1,918 posts · @notino_nl
Trustpilot
3.7
4,838 reviews · 735 in 12 months
Meta ads
65
active · on Google since 2021
Products
—
Data not available
Rank in the Netherlands
#5
of 2,136 in Personal Care
LinkedIn
21
followers · 8 employees
Earned media value
€345.1
per month, Instagram

Gravity score

—Data not available

How the score is calculated

About the store

Elke week speciale aanbiedingen ✓ Breed assortiment ✓ Snelle levering ✓ Parfums en cosmetica op voorraad ✓ Jouw online parfumerie notino.nl.

01 · Traffic

notino.nl website traffic

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

notino.nl drew an estimated 1m visits in September 2026, down 7% on the month before and down 8% over three months.

  • Worldwide#14,213of 4.5m sites · Top 1%
  • In Netherlands#159of 78.6k sites · Top 1%
  • Personal Care, worldwide#490of 215,119 brands · Top 1%
  • Personal Care, Netherlands#5of 2,136 brands · Top 1%
Monthly visitssource Sept 2026

1m

estimated visits in September

1 mo ▼ −6.5%4 mo ▼ −8.4%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

notino.nl reviews

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

notino.nl holds 3.7 out of 5 on Trustpilot over 4,838 reviews, 735 of them in the last twelve months: 71% of customers give five stars and 15% one star. That volume places notino.nl in the top 5% of the 270,321 Trustpilot pages in the Gravity index.

Trustpilotclaimed page · read 20 Oct 2026
3.7TrustScore · 4,838 reviews · 735 in 12 months
Top 5% review volume
5 ★71%
4 ★9%
3 ★3%
2 ★3%
1 ★15%

Health & Medical

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

notino.nl best-selling products

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Gravity by Benchr has not read notino.nl's catalogue yet.

ProductsData not available

Data not available

Catalogue mixData not available

Data not available

Share of the catalogue by product family.

Activity mixdominant: Personal Care
Personal Care96%
Health & Beauty0%
Decor0%

The dominant category places notino.nl in its comparison group.

Prices and ratingsstore data
Average rating
Data not available
Rated products
Data not available
In stock
Data not available
Upper price quartile
Data not available
Currency
Data not available

05 · Influencers

notino.nl influencers

The creators who tag @notino_nl on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @notino_nl on Instagram, led by E L V N A IV 🍀 (17.1k followers, 0.1% engagement).

Influencersaccounts tagging @notino_nl · Instagram
AccountProfileFollowersEngagementTagsRelationship
EE L V N A IV 🍀@elvna.iv · INTLBeauty cosmetics skincare Creator17.1k0.1%3Tagged @notino_nl
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

notino.nl competitors and alternatives

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for notino.nl among Personal Care brands. The closest is parfumdo.com, then E-Glamour.pl, Parfimo.it, COSMA PARFUMERIES, flaconi, Kalista France.

CompetitorsPersonal Care · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
parfumdo.comparfumdo.com
E-Glamour.ple-glamour.pl
Parfimo.itparfimo.it
COSMA PARFUMERIEScosma-parfumeries.com
flaconiflaconi.nl
Kalista Francekalista-parfums.com
Competitors Gravity finds for notino.nl. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare notino.nl with parfumdo.com

07 · Company

Who is behind notino.nl?

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

notino.nl is an e-commerce brand, founded in 2016 according to LinkedIn, on a domain registered in February 2016. It employs about 8 people.

Legal entityGravity index, Sept 2026
Founded
2016, per LinkedIn
Domain registered
3 Feb 2016
Employees
8 on LinkedIn
DistributionGravity index, Sept 2026
Own store
notino.nl
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about notino.nl

What people ask Google about notino.nl.

8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is notino.nl legit or a scam?

According to Gravity by Benchr, notino.nl is a brand: its website has existed since February 2016, its Trustpilot profile is claimed by the brand, it employs 8 people on LinkedIn, it has 10,014 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.

notino.nl reviews: is it worth it?

Customers rate notino.nl 3.7 out of 5 on Trustpilot over 4,838 reviews, 735 of them in the last twelve months: 71% give five stars, 15% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is notino.nl known for?

Elke week speciale aanbiedingen ✓ Breed assortiment ✓ Snelle levering ✓ Parfums en cosmetica op voorraad ✓ Jouw online parfumerie notino.nl. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.

Is there a notino.nl discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: notino.nl advertises on Facebook and Instagram and on Google, where its offers often run. Check notino.nl for current promotions. Source: Gravity by Benchr ad records, October 2026.

Who owns notino.nl?

Gravity by Benchr records a company, founded in 2016 according to LinkedIn, on a domain registered in 2016, with 8 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.

Is notino.nl doing well?

Not at the moment. Gravity by Benchr estimates about 1,024,900 visits to notino.nl in September 2026, down 7% in a month and down 8% over three months. notino.nl ranks #5 of 2,136 Personal Care brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

How much does notino.nl spend on Meta ads?

Gravity by Benchr does not publish a spend figure for notino.nl on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Personal Care brands?

Among Personal Care brands in the Gravity by Benchr index, notino.nl ranks #5 of 2,136 by estimated traffic. Its closest competitors on the same market are parfumdo.com, E-Glamour.pl, Parfimo.it, COSMA PARFUMERIES and flaconi. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with notino.nl.