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  5. notino.ro

Brand page · Personal Care

notino.ro Top 1% worldwide Top 1% in Personal Care
notino.ro

notino.ro traffic, ads & competitors 4.1m visits a month, 379 active Meta ads.

notino.ro — Notino is a beauty retailer that sells cosmetics for skin, hair and body, perfumes and make-up. In September 2026 notino.ro drew an estimated 4.1m visits, up 17% on the month before. It ranks #2 of 417 Personal Care brands and holds a 4.6 Trustpilot rating over 5,007 reviews.

notino.ro@notino_ro 158kFacebookTrustpilot 4.6Meta Ad Library 379

Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026

Estimated traffic
4.1m
+17% vs. August 2026
Instagram followers
158k
3,385 posts · @notino_ro
Trustpilot
4.6
5,007 reviews · 583 in 12 months
Meta ads
379
active · on Google since 2021
Products
—
Data not available
Rank in Romania
#2
of 417 in Personal Care
LinkedIn
—
Data not available
Earned media value
—
Data not available

Gravity score

—Data not available

How the score is calculated

About the store

Notino is a beauty retailer that sells cosmetics for skin, hair and body, perfumes and make-up.

01 · Traffic

notino.ro website traffic

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

notino.ro drew an estimated 4.1m visits in September 2026, up 17% on the month before and up 10% over three months.

  • Worldwide#4,598of 4.5m sites · Top 1%
  • In Romania#18of 27.5k sites · Top 1%
  • Personal Care, worldwide#132of 215,119 brands · Top 1%
  • Personal Care, Romania#2of 417 brands · Top 1%
Monthly visitssource Sept 2026

4.1m

estimated visits in September

1 mo ▲ +17.1%4 mo ▲ +9.7%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

notino.ro reviews

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

notino.ro holds 4.6 out of 5 on Trustpilot over 5,007 reviews, 583 of them in the last twelve months: 90% of customers give five stars and 3% one star. That volume places notino.ro in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%.

Trustpilotclaimed page · read 20 Oct 2026
4.6TrustScore · 5,007 reviews · 583 in 12 months
Top 5% review volumeTop 20% rating quality
5 ★90%
4 ★5%
3 ★2%
2 ★1%
1 ★3%

Health & Medical

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

notino.ro best-selling products

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Gravity by Benchr has not read notino.ro's catalogue yet.

ProductsData not available

Data not available

Catalogue mixData not available

Data not available

Share of the catalogue by product family.

Activity mixdominant: Personal Care
Personal Care96%
Health & Beauty0%
Decor0%

The dominant category places notino.ro in its comparison group.

Prices and ratingsstore data
Average rating
Data not available
Rated products
Data not available
In stock
Data not available
Upper price quartile
Data not available
Currency
Data not available

05 · Influencers

notino.ro influencers

The creators who tag @notino_ro on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @notino_ro on Instagram, led by Irina Rusu (24k followers, 1.4% engagement).

Influencersaccounts tagging @notino_ro · Instagram
AccountProfileFollowersEngagementTagsRelationship
IIrina Rusu@coffentropy · 🇷🇴 ROBeauty cosmetics skincare Creator24k1.4%4Tagged @notino_ro
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

notino.ro competitors and alternatives

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for notino.ro among Personal Care brands. The closest is Marionnaud, then Parfimo.ro, ELNINO PARFUM, E-Glamour.pl, Kalista France, amorettiprofumi.com.

CompetitorsPersonal Care · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Marionnaudmarionnaud.ro
Parfimo.roparfimo.ro
ELNINO PARFUMelnino-parfum.pl
E-Glamour.ple-glamour.pl
Kalista Francekalista-parfums.com
amorettiprofumi.comamorettiprofumi.com
Competitors Gravity finds for notino.ro. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare notino.ro with Marionnaud

07 · Company

Who is behind notino.ro?

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

notino.ro is an e-commerce brand.

DistributionGravity index, Sept 2026
Own store
notino.ro
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about notino.ro

What people ask Google about notino.ro.

7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is notino.ro legit?

According to Gravity by Benchr, notino.ro is a brand: its Trustpilot profile is claimed by the brand, it has 157,842 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.

notino.ro reviews: is it worth it?

Customers rate notino.ro 4.6 out of 5 on Trustpilot over 5,007 reviews, 583 of them in the last twelve months: 90% give five stars, 3% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What does notino.ro sell?

Notino is a beauty retailer that sells cosmetics for skin, hair and body, perfumes and make-up. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.

notino.ro promo code

Gravity by Benchr does not collect discount codes. What Gravity observes: notino.ro advertises on Facebook and Instagram and on Google, where its offers often run. Check notino.ro for current promotions. Source: Gravity by Benchr ad records, October 2026.

Is notino.ro doing well?

Yes. Gravity by Benchr estimates about 4,138,700 visits to notino.ro in September 2026, up 17% in a month and up 10% over three months. notino.ro ranks #2 of 417 Personal Care brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

What is notino.ro's ad budget?

Gravity by Benchr does not publish a spend figure for notino.ro on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Personal Care brands?

Among Personal Care brands in the Gravity by Benchr index, notino.ro ranks #2 of 417 by estimated traffic. Its closest competitors on the same market are Marionnaud, Parfimo.ro, ELNINO PARFUM, E-Glamour.pl and Kalista France. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with notino.ro.