Brand page · Shoes · United Kingdom
notwoways: 129k visits a month, 242 active Meta ads, Gravity score 674.
notwoways — notwoways is an East London based sneaker brand that creates technical and fashion-forward footwear at an attainable price, designed with intention to challenge industry standards. In September 2026 notwoways.com drew an estimated 129k visits, up 13% on the month before. It ranks #77 of 2,017 Shoes brands in United Kingdom and holds a 4.1 Trustpilot rating over 107 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 96 peers: Shoes brands in United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
notwoways is an East London based sneaker brand that creates technical and fashion-forward footwear at an attainable price, designed with intention to challenge industry standards.
01 · Traffic
How much traffic notwoways gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
notwoways drew an estimated 129k visits in September 2026, up 13% on the month before and up 48% over three months.
- Worldwide#75,717of 4.5m sites · Top 5%
- In United Kingdom#3,878of 192k sites · Top 5%
- Shoes, worldwide#1,572of 46,962 brands · Top 5%
- Shoes, United Kingdom#77of 2,017 brands · Top 5%
129k
estimated visits in September
1 mo ▲ +13.3%4 mo ▲ +48.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about notwoways.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
notwoways holds 4.1 out of 5 on Trustpilot over 107 reviews, 30 of them in the last twelve months: 76% of customers give five stars and 15% one star. That volume places notwoways in the top 30% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40%.
Shoe Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What notwoways sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
notwoways sells on Shopify, 82% of its catalogue in stock. The best seller is ARW APRICITY, at £50.00, followed by M1 MOKKA and M1 SUBSOLAR.
#1ARW APRICITYnotwoways£50.00In stock
#2M1 MOKKAnotwoways£130.00In stock
#3M1 SUBSOLARnotwoways£90.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places notwoways in its comparison group.
- Average rating
- 4.79 / 5
- Rated products
- 59% of the catalogue
- In stock
- 82%
- Upper price quartile
- US$168.76
- Currency
- GBP
04 · Ads
What notwoways is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
notwoways runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since February 2025 (image, text, video).
Order. We might call.Notwoways7 Oct 2026video
Luxury leather. Honest price.Notwoways6 Oct 2026image
No budget. Better shoesNotwoways6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026notwoways limitedverified
Text ad21 Oct 2026notwoways limitedverified
Text ad20 Oct 2026notwoways limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about notwoways.
The creators who tag @notwoways on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @notwoways on Instagram, led by Rockwell Princely (11.1k followers, 2.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| RRockwell Princely@rockwellprincely · 🇬🇧 GB | Music concerts dance Creator | 11.1k | 2.7% | 7 | Tagged @notwoways |
06 · Competitors according to Gravity
Who notwoways competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for notwoways among Shoes brands in United Kingdom. The closest is CHK, then Courir, Footshop, Baskèts, reebok.com.tr, Converse Chile.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| CHKgochk.co | |||||||
| Courircourir.be | |||||||
| Footshopfootshop.es | |||||||
| Baskètsbaskets-store.com | |||||||
| reebok.com.trreebok.com.tr | |||||||
| Converse Chileconverse.cl |
07 · Company
The company behind notwoways.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
notwoways is a company based in London, United Kingdom, on a domain registered in January 2019. It employs about 9 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · London
- Founded
- Data not available
- Domain registered
- 3 Jan 2019
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 9 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- notwoways.com · Shopify · GBP
- Catalogue
- 50 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about notwoways
What people ask Google about notwoways.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is notwoways legit or a scam?
According to Gravity by Benchr, notwoways is a brand based in London, United Kingdom: its website has existed since January 2019, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 9 people on LinkedIn, it has 179,774 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
notwoways reviews
Customers rate notwoways 4.1 out of 5 on Trustpilot over 107 reviews, 30 of them in the last twelve months: 76% give five stars, 15% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is notwoways known for?
notwoways is an East London based sneaker brand that creates technical and fashion-forward footwear at an attainable price, designed with intention to challenge industry standards. Gravity by Benchr classifies it under Shoes, with Sneakers making up 55% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is notwoways expensive?
notwoways' best seller, ARW APRICITY, sells £50.00 on notwoways.com. 82% of the catalogue is in stock. Gravity does not track prices daily: check notwoways.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
notwoways promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: notwoways advertises on Facebook and Instagram and on Google, where its offers often run. Check notwoways.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy notwoways?
notwoways sells on its own website, notwoways.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind notwoways?
Gravity by Benchr records a company based in London, United Kingdom, whose domain was registered in 2019, with 9 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is notwoways doing well?
Yes. Gravity by Benchr estimates about 128,800 visits to notwoways.com in September 2026, up 13% in a month and up 48% over three months. notwoways ranks #77 of 2,017 Shoes brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does notwoways use?
Gravity by Benchr identifies notwoways.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since February 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
What is notwoways' ad budget?
Gravity by Benchr does not publish a spend figure for notwoways on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Shoes brands in United Kingdom?
Among Shoes brands in United Kingdom in the Gravity by Benchr index, notwoways ranks #77 of 2,017 by estimated traffic. Its closest competitors on the same market are CHK, Courir, Footshop, Baskèts and reebok.com.tr. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with notwoways.