Brand page · Personal Care · France
Nouvojour traffic, ads & competitors 45.1k visits a month, 13 active Meta ads, Gravity score 582.
Nouvojour — Nouvojour is a French online store specializing in eco-friendly, local, and sustainable products for the family and home, offering alternatives to everyday items with a focus on organic agriculture, zero waste, and fair trade. In September 2026 nouvojour.fr drew an estimated 45.1k visits, up 34% on the month before. It ranks #153 of 3,383 Personal Care brands in France and holds a 4.5 Trustpilot rating over 128 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 166 peers: Personal Care brands in France with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Nouvojour is a French online store specializing in eco-friendly, local, and sustainable products for the family and home, offering alternatives to everyday items with a focus on organic agriculture, zero waste, and fair trade.
01 · Traffic
Nouvojour website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Nouvojour drew an estimated 45.1k visits in September 2026, up 34% on the month before and down 19% over three months.
- Worldwide#185,621of 4.5m sites · Top 5%
- In France#6,570of 166k sites · Top 5%
- Personal Care, worldwide#9,458of 215,119 brands · Top 5%
- Personal Care, France#153of 3,383 brands · Top 5%
45.1k
estimated visits in September
1 mo ▲ +33.5%4 mo ▼ −19.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Nouvojour reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Nouvojour holds 4.5 out of 5 on Trustpilot over 128 reviews, 33 of them in the last twelve months: 89% of customers give five stars and 4% one star. That volume places Nouvojour in the top 30% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30%. On Google, Nouvojour scores 4.8 over 1,023 reviews.
Cosmetic Products Manufacturer Health and Beauty Shop Beauty Supply Store Organic Shop
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Nouvojour best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Nouvojour's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Nouvojour in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
Nouvojour ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Nouvojour runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since May 2023 (image, text, video).
Nos essentiels pour mieux consommerNouvojour.fr15 Sept 2026video
Lot de 4 casseroles Cristel Mutine + 2 poignées amovibles - CristelNouvojour.fr14 Sept 2026image
Nouvojour.frNouvojour.fr14 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026NVJ Conceptverified
Text ad20 Oct 2026NVJ Conceptverified
Text ad20 Oct 2026NVJ Conceptverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Nouvojour influencers
The creators who tag @nouvojour on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Nouvojour competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Nouvojour among Personal Care brands in France. The closest is FUJI Market, then koreanworld.ru, megaalina.md, yamatostore.ru, 31095.jp, hkgbeauty.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| FUJI Marketfujimarket.vn | |||||||
| koreanworld.rukoreanworld.ru | |||||||
| megaalina.mdmegaalina.md | |||||||
| yamatostore.ruyamatostore.ru | |||||||
| 31095.jp31095.jp | |||||||
| hkgbeauty.comhkgbeauty.com |
07 · Company
Who is behind Nouvojour?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Nouvojour is a company based in France, founded in 2022 according to LinkedIn, on a domain registered in November 2021. It employs about 2 people.
- Entity country
- 🇫🇷 France
- Founded
- 2022, per LinkedIn
- Domain registered
- 12 Nov 2021
- Employees
- 2 on LinkedIn
- Own store
- nouvojour.fr · Prestashop
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Nouvojour
What people ask Google about Nouvojour.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Nouvojour a legit company?
According to Gravity by Benchr, Nouvojour is a brand based in France: its website has existed since November 2021, its Trustpilot profile is claimed by the brand, it sells on a Prestashop store, it employs 2 people on LinkedIn, it has 825 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Nouvojour reviews
Customers rate Nouvojour 4.5 out of 5 on Trustpilot over 128 reviews, 33 of them in the last twelve months: 89% give five stars, 4% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. On Google, Nouvojour scores 4.8 over 1,023 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Nouvojour known for?
Nouvojour is a French online store specializing in eco-friendly, local, and sustainable products for the family and home, offering alternatives to everyday items with a focus on organic agriculture, zero waste, and fair trade. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
Nouvojour promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Nouvojour advertises on Facebook and Instagram and on Google, where its offers often run. Check nouvojour.fr for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Nouvojour?
Nouvojour sells on its own website, nouvojour.fr, a Prestashop store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Nouvojour?
Gravity by Benchr records a company based in France, founded in 2022 according to LinkedIn, on a domain registered in 2021, with 2 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Nouvojour growing?
Not at the moment. Gravity by Benchr estimates about 45,100 visits to nouvojour.fr in September 2026, up 34% in a month and down 19% over three months. Nouvojour ranks #153 of 3,383 Personal Care brands in France in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Nouvojour use?
Gravity by Benchr identifies nouvojour.fr as a Prestashop store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since May 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Nouvojour spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Nouvojour on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in France?
Among Personal Care brands in France in the Gravity by Benchr index, Nouvojour ranks #153 of 3,383 by estimated traffic. Its closest competitors on the same market are FUJI Market, koreanworld.ru, megaalina.md, yamatostore.ru and 31095.jp. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Nouvojour.