Brand page · Pool & Spa · Australia
Nova traffic, ads & competitors 36.2k visits a month, 344 active Meta ads, Gravity score 651.
Nova — Nova Saunas is an Australian company that specializes in crafting premium saunas designed to enhance health, relaxation, and lifestyle, offering traditional Finnish saunas built for Australian backyards. In September 2026 novasaunas.com.au drew an estimated 36.2k visits, up 11% on the month before. It ranks #11 of 205 Pool & Spa brands in Australia and holds a 4.1 Trustpilot rating over 12 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 13 peers: Pool & Spa brands in Australia with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Nova Saunas is an Australian company that specializes in crafting premium saunas designed to enhance health, relaxation, and lifestyle, offering traditional Finnish saunas built for Australian backyards.
01 · Traffic
Nova website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Nova drew an estimated 36.2k visits in September 2026, up 11% on the month before and up 138% over three months.
- Worldwide#224,142of 4.5m sites · Top 10%
- In Australia#5,714of 105k sites · Top 10%
- Pool & Spa, worldwide#241of 9,591 brands · Top 5%
- Pool & Spa, Australia#11of 205 brands · Top 10%
36.2k
estimated visits in September
1 mo ▲ +10.9%4 mo ▲ +138.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Nova reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Nova holds 4.1 out of 5 on Trustpilot over 12 reviews, 17 of them in the last twelve months: 75% of customers give five stars and 8% one star.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Nova best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Nova sells on Shopify, 82% of its catalogue in stock. The best seller is Sauna Lite - 2 Person, at A$11,499.00–A$17,499.00, followed by Sauna Starter Pack and Traditional Felt Sauna Hat.
#1Sauna Lite - 2 PersonNovaA$11,499.00–A$17,499.00In stock
#2Sauna Starter PackNovaA$449.00In stock
#3Traditional Felt Sauna HatNovaA$59.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Nova in its comparison group.
- Average rating
- 4.90 / 5
- Rated products
- 29% of the catalogue
- In stock
- 82%
- Upper price quartile
- US$12,203.84
- Currency
- AUD
04 · Ads
Nova ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Nova runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since May 2025 (image, text, video).
Australia's #1 SaunasNova Saunas7 Oct 2026video
Australia's #1 Sauna'sNova Saunas7 Oct 2026image
Shop Nova SaunasNova Saunas7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad21 Oct 2026Nova Saunasverified
Text ad21 Oct 2026Nova Saunasverified
Video ad21 Oct 2026Nova Saunasverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Nova influencers
The creators who tag @nova.saunas on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Nova competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Nova among Pool & Spa brands in Australia. The closest is Clearlight® Saunas, then nordicwellness.com.au, NUVIE, Nordhaus, Peak, Swell.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Clearlight® Saunasclearlightsaunas.com.au | |||||||
| nordicwellness.com.aunordicwellness.com.au | |||||||
| NUVIEnuvie.com.au | |||||||
| Nordhausnordhaus.com.au | |||||||
| Peakpeaksaunaice.au | |||||||
| Swellswellsport.com.au |
07 · Company
Who is behind Nova?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Nova is a company based in St Peters, Australia, founded in 2023 according to LinkedIn. It employs about 10 people.
- Entity country
- 🇦🇺 Australia · St Peters
- Founded
- 2023, per LinkedIn
- Employees
- 10 on LinkedIn
- Own store
- novasaunas.com.au · Shopify · AUD
- Catalogue
- 7 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Nova
What people ask Google about Nova.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Nova legit or a scam?
According to Gravity by Benchr, Nova is a brand based in St Peters, Australia: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 10 people on LinkedIn, it has 17,473 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Nova reviews: is it worth it?
Customers rate Nova 4.1 out of 5 on Trustpilot over 12 reviews, 17 of them in the last twelve months: 75% give five stars, 8% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Nova known for?
Nova Saunas is an Australian company that specializes in crafting premium saunas designed to enhance health, relaxation, and lifestyle, offering traditional Finnish saunas built for Australian backyards. Gravity by Benchr classifies it under Pool & Spa, with Saunas making up 65% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Nova prices: how much is it?
Nova's best seller, Sauna Lite - 2 Person, sells from A$11,499.00 to A$17,499.00 on novasaunas.com.au. 82% of the catalogue is in stock. Gravity does not track prices daily: check novasaunas.com.au before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Nova discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Nova advertises on Facebook and Instagram and on Google, where its offers often run. Check novasaunas.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Nova?
Nova sells on its own website, novasaunas.com.au, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Nova?
Gravity by Benchr records a company based in St Peters, Australia, founded in 2023 according to LinkedIn, with 10 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Nova growing?
Yes. Gravity by Benchr estimates about 36,200 visits to novasaunas.com.au in September 2026, up 11% in a month and up 138% over three months. Nova ranks #11 of 205 Pool & Spa brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Nova use?
Gravity by Benchr identifies novasaunas.com.au as a Shopify store (standard plan, not Shopify Plus), selling in AUD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since May 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Nova's ad budget?
Gravity by Benchr does not publish a spend figure for Nova on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Pool & Spa brands in Australia?
Among Pool & Spa brands in Australia in the Gravity by Benchr index, Nova ranks #11 of 205 by estimated traffic. Its closest competitors on the same market are Clearlight® Saunas, nordicwellness.com.au, NUVIE, Nordhaus and Peak. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Nova.