Brand page · Lighting
Novelty Lights: 42.5k visits a month, 5 active Meta ads.
Novelty Lights — Novelty Lights is a retail and wholesale lighting company that offers commercial grade Christmas lights, outdoor patio lights, RGB lighting, rope lights, and special event lighting products. In September 2026 noveltylights.com drew an estimated 42.5k visits, up 55% on the month before. It ranks #133 of 2,695 Lighting brands.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Novelty Lights is a retail and wholesale lighting company that offers commercial grade Christmas lights, outdoor patio lights, RGB lighting, rope lights, and special event lighting products.
01 · Traffic
How much traffic Novelty Lights gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Novelty Lights drew an estimated 42.5k visits in September 2026, up 55% on the month before and up 63% over three months.
- Worldwide#283,563of 4.5m sites · Top 10%
- In United States#88,083of 1.2m sites · Top 10%
- Lighting, worldwide#986of 25,385 brands · Top 5%
- Lighting, United States#133of 2,695 brands · Top 5%
42.5k
estimated visits in September
1 mo ▲ +55.0%4 mo ▲ +62.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Novelty Lights.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Novelty Lights holds 3.7 out of 5 on Trustpilot over 1 review: 100% of customers give five stars and 0% one star.
Light Bulb Supplier Lighting Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Novelty Lights sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Novelty Lights's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places Novelty Lights in its comparison group.
- Average rating
- Data not available
- Rated products
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- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What Novelty Lights is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Novelty Lights runs Meta ads on Facebook, Instagram, Audience Network, whatsapp, and has advertised on Google since May 2022 (image, text, video).
Novelty Lights | LED Christmas Lights | Patio Lights | RGB Lights | LED C7 & C9 | Rope Lights | LED Mini Lights|Novelty Lights | LED ChristmNovelty Lights13 Oct 2026image
Learn about the differences between C9 and C7 bulbs, plastic, filament, LED, incadescent, and more. Henry has written up a great explainer oNovelty Lights11 Oct 2026video
Novelty Lights | LED Christmas Lights | Patio Lights | RGB Lights | LED C7 & C9 | Rope Lights | LED Mini Lights|Novelty Lights | LED ChristmNovelty Lights5 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Kellyan Coors Funkverified
Text ad21 Oct 2026Kellyan Coors Funkverified
Image ad18 Oct 2026Kellyan Coors Funkverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Novelty Lights.
The creators who tag @noveltylights on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Novelty Lights competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Novelty Lights among Lighting brands. The closest is Barovier&Toso, then BuildPrint, PhotoMoonLamp, f-ed.com.ua, Corner, Edison Light Globes.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Barovier&Tosobarovier.com | |||||||
| BuildPrintbuildprint.com.ar | |||||||
| PhotoMoonLampphotomoonlamp.com | |||||||
| f-ed.com.uaf-ed.com.ua | |||||||
| Cornercornerhome.com.mx | |||||||
| Edison Light Globesedisonlightglobes.com.au |
07 · Company
The company behind Novelty Lights.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Novelty Lights is an e-commerce brand, founded in 1999 according to LinkedIn, on a domain registered in April 1999. It employs about 21 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
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- Legal form
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- Entity country
- Data not available
- Founded
- 1999, per LinkedIn
- Domain registered
- 2 Apr 1999
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 21 on LinkedIn
- Funding stage
- Data not available
- Total raised
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- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- noveltylights.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Novelty Lights
What people ask Google about Novelty Lights.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Novelty Lights a legit company?
According to Gravity by Benchr, Novelty Lights is a brand: its website has existed since April 1999, it employs 21 people on LinkedIn, it has 2,203 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What is Novelty Lights known for?
Novelty Lights is a retail and wholesale lighting company that offers commercial grade Christmas lights, outdoor patio lights, RGB lighting, rope lights, and special event lighting products. Gravity by Benchr classifies it under Lighting. Source: Gravity by Benchr product classification.
Does Novelty Lights have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Novelty Lights advertises on Facebook and Instagram and on Google, where its offers often run. Check noveltylights.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Novelty Lights?
Gravity by Benchr records a company, founded in 1999 according to LinkedIn, on a domain registered in 1999, with 21 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Novelty Lights growing?
Yes. Gravity by Benchr estimates about 42,500 visits to noveltylights.com in September 2026, up 55% in a month and up 63% over three months. Novelty Lights ranks #133 of 2,695 Lighting brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Novelty Lights spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Novelty Lights on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Lighting brands?
Among Lighting brands in the Gravity by Benchr index, Novelty Lights ranks #133 of 2,695 by estimated traffic. Its closest competitors on the same market are Barovier&Toso, BuildPrint, PhotoMoonLamp, f-ed.com.ua and Corner. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Novelty Lights.