Brand page · Clothing · China
novodiva traffic, ads & competitors 35.9k visits a month, 209 active Meta ads, Gravity score 646.
novodiva — Novodiva is an online women's fashion store that sells affordable and easy-to-mix-and-match clothing pieces including dresses, tops, jumpsuits, rompers, bottoms, and accessories. In September 2026 novodiva.com drew an estimated 35.9k visits, down 46% on the month before. It ranks #323 of 5,763 Clothing brands in China and holds a 1.2 Trustpilot rating over 125 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 38 peers: Clothing brands in China with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Novodiva is an online women's fashion store that sells affordable and easy-to-mix-and-match clothing pieces including dresses, tops, jumpsuits, rompers, bottoms, and accessories.
01 · Traffic
novodiva website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
novodiva drew an estimated 35.9k visits in September 2026, down 46% on the month before and down 71% over three months.
- Worldwide#225,692of 4.5m sites · Top 10%
- In France#7,777of 166k sites · Top 5%
- Clothing, worldwide#21,568of 459,295 brands · Top 5%
- Clothing, France#323of 5,763 brands · Top 10%
35.9k
estimated visits in September
1 mo ▼ −45.9%4 mo ▼ −71.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
novodiva reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
novodiva holds 1.2 out of 5 on Trustpilot over 125 reviews, 33 of them in the last twelve months: 0% of customers give five stars and 98% one star. That volume places novodiva in the top 30% of the 270,321 Trustpilot pages in the Gravity index.
Women's Clothing Store Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
novodiva best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
novodiva sells on Shopify, 100% of its catalogue in stock. The best seller is Versatility and Vintage Charm Pleated Drawstring Waist Tiered Maxi Skirt, at US$50.99, followed by Timeless Elegance Panelled Tulle A-line Slip Maxi Dress and Mermaid Motel Unique Print Long Sleeve Loose Shirt and Elastic Waist Pants Set.
Versatility and Vintage Charm Pleated Drawstring Waist Tiered Maxi SkirtnovodivaUS$50.99In stock
Timeless Elegance Panelled Tulle A-line Slip Maxi DressnovodivaUS$51.99In stock
Mermaid Motel Unique Print Long Sleeve Loose Shirt and Elastic Waist Pants SetnovodivaUS$56.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Data not available
Share of the catalogue by product family.
The dominant category places novodiva in its comparison group.
- Average rating
- 4.97 / 5
- Rated products
- 11% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$54.99
- Currency
- USD
04 · Ads
novodiva ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
novodiva runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp.
🛒Get 25% OFF code: NO5Novodivaoffice6 Oct 2026video
🛒Get 25% OFF code: NO5Novodivaoffice6 Oct 2026video
Rosie Printed One Shoulder Split Hem Maxi DressNovodivaoffice6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
novodiva influencers
The creators who tag @novodiva_office on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @novodiva_office on Instagram, led by Mayra Zelaya 💗 Outfit Inspiration (119k followers, 1.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMayra Zelaya 💗 Outfit Inspiration@mayra_zelaya_ · 🇨🇴 CO | Fashion style luxury Creator | 119k | 1.4% | 2 | Tagged @novodiva_office |
06 · Competitors according to Gravity
novodiva competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for novodiva among Clothing brands in China. The closest is Margovil, then ricidress, Amagô, Holyprettygal, SilkFred, HumArraso.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Margovilmargovil.com | |||||||
| ricidressricidress.com | |||||||
| Amagôestiloamago.com.br | |||||||
| Holyprettygalholyprettygal.com | |||||||
| SilkFredsilkfred.com | |||||||
| HumArrasohumarraso.com.br |
07 · Company
Who is behind novodiva?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
novodiva is a company based in ShangHai, China, on a domain registered in September 2022.
- Entity country
- 🇨🇳 China · ShangHai
- Domain registered
- 3 Sept 2022
- Own store
- novodiva.com · Shopify · USD
- Catalogue
- 65 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about novodiva
What people ask Google about novodiva.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is novodiva a legit company?
According to Gravity by Benchr, novodiva is a brand based in ShangHai, China: its website has existed since September 2022, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 64,804 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
novodiva reviews
Customers rate novodiva 1.2 out of 5 on Trustpilot over 125 reviews, 33 of them in the last twelve months: 0% give five stars, 98% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does novodiva sell?
Novodiva is an online women's fashion store that sells affordable and easy-to-mix-and-match clothing pieces including dresses, tops, jumpsuits, rompers, bottoms, and accessories. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification, October 2026.
Is novodiva expensive?
novodiva's best seller, Versatility and Vintage Charm Pleated Drawstring Waist Tiered Maxi Skirt, sells US$50.99 on novodiva.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check novodiva.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
novodiva promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: novodiva advertises on Facebook and Instagram, where its offers often run. Check novodiva.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy novodiva?
novodiva sells on its own website, novodiva.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind novodiva?
Gravity by Benchr records a company based in ShangHai, China, whose domain was registered in 2022. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is novodiva doing well?
Not at the moment. Gravity by Benchr estimates about 35,900 visits to novodiva.com in September 2026, down 46% in a month and down 71% over three months. novodiva ranks #323 of 5,763 Clothing brands in China in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does novodiva use?
Gravity by Benchr identifies novodiva.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does novodiva spend on Meta ads?
Gravity by Benchr does not publish a spend figure for novodiva on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in China?
Among Clothing brands in China in the Gravity by Benchr index, novodiva ranks #323 of 5,763 by estimated traffic. Its closest competitors on the same market are Margovil, ricidress, Amagô, Holyprettygal and SilkFred. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with novodiva.