Brand page · Health Care · United Kingdom
Novomins ©: 132K visits a month, 491 active Meta ads, Gravity score 666.
Novomins © — Novomins Nutrition is a doctor-founded company that produces gummy vitamins and supplements for the whole family, backed by science and third-party tested by Eurofins. In September 2026 novomins.com drew an estimated 132K visits, down 25% on the month before. It ranks #80 of 3,296 Health Care brands in United Kingdom and holds a 4.9 Trustpilot rating over 1,393 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 114 peers: Health Care brands in United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Novomins Nutrition is a doctor-founded company that produces gummy vitamins and supplements for the whole family, backed by science and third-party tested by Eurofins.
01 · Traffic
How much traffic Novomins © gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Novomins © drew an estimated 132K visits in September 2026, down 25% on the month before and up 13% over three months.
- Worldwide#74,297of 4.5M sites · Top 5%
- In United Kingdom#3,810of 192K sites · Top 5%
- Health Care, worldwide#1,760of 105,715 brands · Top 5%
- Health Care, United Kingdom#80of 3,296 brands · Top 5%
132K
estimated visits in September
1 mo ▼ −25.3%4 mo ▲ +13.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Novomins ©.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Novomins © holds 4.9 out of 5 on Trustpilot over 1,393 reviews, 1,037 of them in the last twelve months: 92% of customers give five stars and 2% one star. That volume places Novomins © in the top 10 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 5 %.
Vitamin and Supplements Store Fitness and Nutrition Service
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Novomins © sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Novomins © sells on Shopify, 100% of its catalogue in stock. The best seller is Kids Magnesium Gummies, at £10.00, followed by Women's Bio-Balance and Kids Night-Time Gummies.
#1Kids Magnesium GummiesNovomins ©£10.00In stock
#2Women's Bio-BalanceNovomins ©£19.99In stock
#3Kids Night-Time GummiesNovomins ©£10.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Novomins © in its comparison group.
- Average rating
- 4.78 / 5
- Rated products
- 94% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$49.62
- Currency
- GBP
04 · Ads
What Novomins © is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Novomins © runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since December 2023 (image, text, video).
Ghosting dates over the smell? 🐱Novomins Nutrition8 Oct 2026video
Dry spell? Not on our watch 🏜️Novomins Nutrition8 Oct 2026image
Scared he’ll notice down there? 🐱Novomins Nutrition8 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Innocent Health Ltdverified
Text ad20 Oct 2026Innocent Health Ltdverified
Text ad20 Oct 2026Innocent Health Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Novomins ©.
The creators who tag @novominsnutrition on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @novominsnutrition on Instagram, led by Holy Carrot Restaurant (55.5K followers, 2.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| HHoly Carrot Restaurant@holycarrotrestaurant · 🇮🇪 IE | Food cooking nutrition Creator | 55.5K | 2.0% | 1 | Tagged @novominsnutrition |
06 · Competitors according to Gravity
Who Novomins © competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Novomins © among Health Care brands in United Kingdom. The closest is BeLive, then Grüns, SPNutrition, Goli®, Feel, First Day.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| BeLivebelivestore.com | |||||||
| Grünsgruns.co | |||||||
| SPNutritionspnutrition-us.com | |||||||
| Goli®goli.com | |||||||
| Feelwearefeel.com | |||||||
| First Dayfirstday.com |
07 · Company
The company behind Novomins ©.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Novomins © is a company based in Dundee, United Kingdom, founded in 2020 according to LinkedIn, on a domain registered in September 2019. It employs about 33 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Dundee
- Founded
- 2020, per LinkedIn
- Domain registered
- 5 Sept 2019
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 33 on LinkedIn · 2-10
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- novomins.com · Shopify · GBP
- Catalogue
- 92 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Novomins ©
What people ask Google about Novomins ©.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Novomins © legit or a scam?
According to Gravity by Benchr, Novomins © is a brand based in Dundee, United Kingdom: its website has existed since September 2019, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 33 people on LinkedIn, it has 36,316 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Novomins ©?
Customers rate Novomins © 4.9 out of 5 on Trustpilot over 1,393 reviews, 1,037 of them in the last twelve months: 92% give five stars, 2% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Novomins © sell?
Novomins Nutrition is a doctor-founded company that produces gummy vitamins and supplements for the whole family, backed by science and third-party tested by Eurofins. Gravity by Benchr classifies it under Health Care, with Fitness & Nutrition making up 72% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Novomins © cost?
Novomins ©'s best seller, Kids Magnesium Gummies, sells £10.00 on novomins.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check novomins.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Novomins © discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Novomins © advertises on Facebook and Instagram and on Google, where its offers often run. Check novomins.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Novomins ©?
Novomins © sells on its own website, novomins.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Novomins ©?
Gravity by Benchr records a company based in Dundee, United Kingdom, founded in 2020 according to LinkedIn, on a domain registered in 2019, with 33 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Novomins © growing?
Yes. Gravity by Benchr estimates about 131,800 visits to novomins.com in September 2026, down 25% in a month and up 13% over three months. Novomins © ranks #80 of 3,296 Health Care brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Novomins © use?
Gravity by Benchr identifies novomins.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since December 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Novomins © spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Novomins © on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Health Care brands in United Kingdom?
Among Health Care brands in United Kingdom in the Gravity by Benchr index, Novomins © ranks #80 of 3,296 by estimated traffic. Its closest competitors on the same market are BeLive, Grüns, SPNutrition, Goli®, Feel. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Novomins ©.