Brand page · Health Care · United States
First Day: 477K visits a month, 1,010 active Meta ads, Gravity score 671.
First Day — First Day Life Inc. is a health and wellness company that creates science-backed vitamin and supplement products for families, including multivitamins, probiotics, magnesium supplements, and brain support formulas for different age groups from toddlers to adults. In September 2026 firstday.com drew an estimated 477K visits, down 31% on the month before. It ranks #73 of 12,108 Health Care brands in United States and holds a 3.5 Trustpilot rating over 835 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 483 peers: Health Care brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
First Day Life Inc. is a health and wellness company that creates science-backed vitamin and supplement products for families, including multivitamins, probiotics, magnesium supplements, and brain support formulas for different age groups from toddlers to adults.
01 · Traffic
How much traffic First Day gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
First Day drew an estimated 477K visits in September 2026, down 31% on the month before and up 17% over three months.
- Worldwide#25,784of 4.5M sites · Top 1%
- In United States#8,413of 1.2M sites · Top 1%
- Health Care, worldwide#408of 105,715 brands · Top 1%
- Health Care, United States#73of 12,108 brands · Top 1%
477K
estimated visits in September
1 mo ▼ −31.0%4 mo ▲ +17.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about First Day.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
First Day holds 3.5 out of 5 on Trustpilot over 835 reviews, 351 of them in the last twelve months: 69% of customers give five stars and 18% one star. That volume places First Day in the top 10 % of the 270,321 Trustpilot pages in the Gravity index.
Vitamin and Supplements Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What First Day sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
First Day sells on Shopify, 98% of its catalogue in stock. The best seller is The "No Junk"™ Kids’ Multi - Refill Pouch, at US$39.00, followed by The "No Junk"™ Kids’ Multi and The "No Junk"™ Teens’ Multi - Refill Pouch.
#1The "No Junk"™ Kids’ Multi - Refill PouchFirst DayUS$39.00In stock
#2The "No Junk"™ Kids’ MultiFirst DayUS$39.00In stock
#3The "No Junk"™ Teens’ Multi - Refill PouchFirst DayUS$39.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places First Day in its comparison group.
- Average rating
- 4.63 / 5
- Rated products
- 92% of the catalogue
- In stock
- 98%
- Upper price quartile
- US$58.32
- Currency
- USD
04 · Ads
What First Day is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
First Day runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since September 2023 (image, text, video).
The Picky Eater's Secret WeaponFirst Day15 Oct 2026image
More than 1M women approveFirst Day14 Oct 2026video
The Foundation Gets Poured At TwoFirst Day14 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026First Day Life Inc.verified
Text ad20 Oct 2026First Day Life Inc.verified
Text ad20 Oct 2026First Day Life Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about First Day.
The creators who tag @firstday on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @firstday on Instagram, led by Angela Holm (639K followers, 9.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AAngela Holm@angela.holm · 🇺🇸 US | Parenting family Creator | 639K | 9.6% | 1 | Tagged @firstday |
06 · Competitors according to Gravity
Who First Day competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for First Day among Health Care brands in United States. The closest is envitamin, then Novomins ©, MaryRuth Organics, Hiya, TruHeight®, Nature's Way®.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| envitaminenvitamin.com | |||||||
| Novomins ©novomins.com | |||||||
| MaryRuth Organicsmaryruthorganics.com | |||||||
| Hiyahiyahealth.com | |||||||
| TruHeight®truheightvitamins.com | |||||||
| Nature's Way®naturesway.com |
07 · Company
The company behind First Day.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
First Day is a company based in Austin, United States, founded in 2019 according to LinkedIn, on a domain registered in June 1996. It employs about 68 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Austin
- Founded
- 2019, per LinkedIn
- Domain registered
- 27 Jun 1996
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 68 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- firstday.com · Shopify · USD
- Catalogue
- 41 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about First Day
What people ask Google about First Day.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is First Day legit or a scam?
According to Gravity by Benchr, First Day is a brand based in Austin, United States: its website has existed since June 1996, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 68 people on LinkedIn, it has 146,871 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about First Day?
Customers rate First Day 3.5 out of 5 on Trustpilot over 835 reviews, 351 of them in the last twelve months: 69% give five stars, 18% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does First Day sell?
First Day Life Inc. is a health and wellness company that creates science-backed vitamin and supplement products for families, including multivitamins, probiotics, magnesium supplements, and brain support formulas for different age groups from toddlers to adults. Gravity by Benchr classifies it under Health Care, with Fitness & Nutrition making up 89% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is First Day expensive?
First Day's best seller, The "No Junk"™ Kids’ Multi - Refill Pouch, sells US$39.00 on firstday.com. 98% of the catalogue is in stock. Gravity does not track prices daily: check firstday.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does First Day have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: First Day advertises on Facebook and Instagram and on Google, where its offers often run. Check firstday.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy First Day?
First Day sells on its own website, firstday.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind First Day?
Gravity by Benchr records a company based in Austin, United States, founded in 2019 according to LinkedIn, on a domain registered in 1996, with 68 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is First Day doing well?
Yes. Gravity by Benchr estimates about 477,000 visits to firstday.com in September 2026, down 31% in a month and up 17% over three months. First Day ranks #73 of 12,108 Health Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does First Day use?
Gravity by Benchr identifies firstday.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since September 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is First Day's ad budget?
Gravity by Benchr does not publish a spend figure for First Day on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Health Care brands in United States?
Among Health Care brands in United States in the Gravity by Benchr index, First Day ranks #73 of 12,108 by estimated traffic. Its closest competitors on the same market are envitamin, Novomins ©, MaryRuth Organics, Hiya, TruHeight®. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with First Day.