Brand page · Food Items · Netherlands
No Waste Army: 61.2k visits a month, 27 active Meta ads, Gravity score 725.
No Waste Army — No Waste Army is a Dutch company that fights food waste by rescuing imperfect and surplus vegetables and fruits from farmers, creating both fresh and preserved products delivered quarterly in boxes to customers. In September 2026 nowastearmy.nl drew an estimated 61.2k visits, down 34% on the month before. It ranks #55 of 960 Food Items brands in Netherlands and holds a 4.2 Trustpilot rating over 130 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 69 peers: Food Items brands in Netherlands with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
No Waste Army is a Dutch company that fights food waste by rescuing imperfect and surplus vegetables and fruits from farmers, creating both fresh and preserved products delivered quarterly in boxes to customers.
01 · Traffic
How much traffic No Waste Army gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
No Waste Army drew an estimated 61.2k visits in September 2026, down 34% on the month before and up 32% over three months.
- Worldwide#142,966of 4.5m sites · Top 5%
- In Netherlands#1,976of 78.6k sites · Top 5%
- Food Items, worldwide#3,965of 260,714 brands · Top 5%
- Food Items, Netherlands#55of 960 brands · Top 10%
61.2k
estimated visits in September
1 mo ▼ −33.8%4 mo ▲ +32.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about No Waste Army.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
No Waste Army holds 4.2 out of 5 on Trustpilot over 130 reviews, 124 of them in the last twelve months: 69% of customers give five stars and 12% one star. That volume places No Waste Army in the top 30% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30%.
Food Producer Online Food Ordering Service Food Manufacturer Food Products Supplier
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What No Waste Army sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read No Waste Army's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places No Waste Army in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
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- Upper price quartile
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- Currency
- Data not available
04 · Ads
What No Waste Army is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
No Waste Army runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since April 2025 (text).
Te grote appels?!No Waste Army30 Sept 2026video
Gemiddeld haalt 15% van de oogst de winkel nooit. Niet omdat het niet lekker is, maar omdat het te krom, te groot of te klein is. Precies daNo Waste Army29 Sept 2026video
Gemiddeld haalt 15% van de oogst de winkel nooit. Niet omdat het niet lekker is, maar omdat het te krom, te groot of te klein is. Precies daNo Waste Army28 Sept 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026No Waste Army B.V.verified
Text ad19 Nov 2025No Waste Army B.V.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about No Waste Army.
The creators who tag @nowastearmy on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @nowastearmy on Instagram, led by Boerschappen (30k followers, 0.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| BBoerschappen@boerschappen · 🇳🇱 NL | Food cooking nutrition Creator | 30k | 0.1% | 1 | Tagged @nowastearmy |
06 · Competitors according to Gravity
Who No Waste Army competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for No Waste Army among Food Items brands in Netherlands. The closest is Icelandic Provisions, then papajohns.sa, Cadbury Pty, DONQ, yamauchi-f.com, hickoryfarms.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Icelandic Provisionsicelandicprovisions.com | |||||||
| papajohns.sapapajohns.sa | |||||||
| Cadbury Ptycadbury.com.au | |||||||
| DONQdonq.co.jp | |||||||
| yamauchi-f.comyamauchi-f.com | |||||||
| hickoryfarms.comhickoryfarms.com |
07 · Company
The company behind No Waste Army.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
No Waste Army is a company based in Netherlands, founded in 2023 according to LinkedIn, on a domain registered in September 2022. It employs about 20 people.
- Legal name
- Data not available
- Registration no.
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- VAT
- Data not available
- Legal form
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- Entity country
- 🇳🇱 Netherlands
- Founded
- 2023, per LinkedIn
- Domain registered
- 1 Sept 2022
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 20 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- nowastearmy.nl · Woocommerce
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about No Waste Army
What people ask Google about No Waste Army.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is No Waste Army legit or a scam?
According to Gravity by Benchr, No Waste Army is a brand based in Netherlands: its website has existed since September 2022, its Trustpilot profile is claimed by the brand, it sells on a Woocommerce store, it employs 20 people on LinkedIn, it has 49,390 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
No Waste Army reviews
Customers rate No Waste Army 4.2 out of 5 on Trustpilot over 130 reviews, 124 of them in the last twelve months: 69% give five stars, 12% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is No Waste Army known for?
No Waste Army is a Dutch company that fights food waste by rescuing imperfect and surplus vegetables and fruits from farmers, creating both fresh and preserved products delivered quarterly in boxes to customers. Gravity by Benchr classifies it under Food Items. Source: Gravity by Benchr product classification.
Does No Waste Army have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: No Waste Army advertises on Facebook and Instagram and on Google, where its offers often run. Check nowastearmy.nl for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy No Waste Army?
No Waste Army sells on its own website, nowastearmy.nl, a Woocommerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns No Waste Army?
Gravity by Benchr records a company based in Netherlands, founded in 2023 according to LinkedIn, on a domain registered in 2022, with 20 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is No Waste Army growing?
Yes. Gravity by Benchr estimates about 61,200 visits to nowastearmy.nl in September 2026, down 34% in a month and up 32% over three months. No Waste Army ranks #55 of 960 Food Items brands in Netherlands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does No Waste Army use?
Gravity by Benchr identifies nowastearmy.nl as a Woocommerce store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since April 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does No Waste Army spend on Meta ads?
Gravity by Benchr does not publish a spend figure for No Waste Army on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Food Items brands in Netherlands?
Among Food Items brands in Netherlands in the Gravity by Benchr index, No Waste Army ranks #55 of 960 by estimated traffic. Its closest competitors on the same market are Icelandic Provisions, papajohns.sa, Cadbury Pty, DONQ and yamauchi-f.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with No Waste Army.