Brand page · Clothing · France

noyoco Top 5% worldwide Top 5% in France Top 5% in Clothing Top 10% in Clothing in France
noyoco.com·🇫🇷 Paris, France· Shopify·Since 2015

noyoco: 39.8k visits a month, 14 active Meta ads, Gravity score 555.

noyoco — Parisian label designing unisex ready-to-wear collections that respect the environment, using upcycled, organic, and natural materials made in Europe. In September 2026 noyoco.com drew an estimated 39.8k visits, up 29% on the month before. It ranks #294 of 5,763 Clothing brands in France and holds a 3.8 Trustpilot rating over 13 reviews.

noyoco.com@noyoco 55.1kLinkedIn 1.9kTrustpilot 3.8Meta Ad Library 14

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
39.8k
+29% vs. August 2026
Instagram followers
55.1k
1,786 posts · @noyoco
Trustpilot
3.8
13 reviews · 12 in 12 months
Meta ads
14
active · on Google since 2023
Products
98%
in stock · 279 collections
Rank in France
#294
of 5,763 in Clothing
LinkedIn
1.9k
followers · 10 employees
Earned media value
€10.7k
per month, Instagram

Gravity score

555/ 1000 · 10 of 10 indicators rated
Brand Power577
Momentum563
Performance525

Percentiles within 234 peers: Clothing brands in France with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Parisian label designing unisex ready-to-wear collections that respect the environment, using upcycled, organic, and natural materials made in Europe.

01 · Traffic

How much traffic noyoco gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

noyoco drew an estimated 39.8k visits in September 2026, up 29% on the month before and up 15% over three months.

  • Worldwide#206,420of 4.5m sites · Top 5%
  • In France#7,203of 166k sites · Top 5%
  • Clothing, worldwide#19,806of 459,295 brands · Top 5%
  • Clothing, France#294of 5,763 brands · Top 10%
Monthly visitssource Sept 2026

39.8k

estimated visits in September

1 mo ▲ +29.2%4 mo ▲ +15.5%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
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02 · Reviews

What customers say about noyoco.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

noyoco holds 3.8 out of 5 on Trustpilot over 13 reviews, 12 of them in the last twelve months: 69% of customers give five stars and 31% one star.

Trustpilotclaimed page · read 20 Oct 2026
3.8TrustScore · 13 reviews · 12 in 12 months
5 ★69%
4 ★0%
3 ★0%
2 ★0%
1 ★31%

Women's Clothing Store Clothing Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What noyoco sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

noyoco sells on Shopify, 98% of its catalogue in stock. The best seller is Gumi Off white, at €50.00, followed by Gumi Black and Calder Ecru.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Clothing Tops36%
Pants15%
Outerwear14%
Activewear2%

Share of the catalogue by product family.

Activity mixdominant: Clothing
Clothing92%
Handbags, Wallets & Cases3%
Electronics Accessories1%
Shoes1%
Handbag & Wallet Accessories1%

The dominant category places noyoco in its comparison group.

Prices and ratingsstore data
Average rating
5.00 / 5
Rated products
4% of the catalogue
In stock
98%
Upper price quartile
US$252.01
Currency
EUR

05 · Influencers

Who talks about noyoco.

The creators who tag @noyoco on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @noyoco on Instagram, led by Sebastian Wied Leyton (59k followers, 2.2% engagement).

Influencersaccounts tagging @noyoco · Instagram
AccountProfileFollowersEngagementTagsRelationship
SSebastian Wied Leyton@sebaswl · 🇳🇱 NLMarketing sales branding Creator59k2.2%3Tagged @noyoco
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who noyoco competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for noyoco among Clothing brands in France. The closest is Curling, then Mat de Misaine, Devernois, LAFAURIE, MKT Studio, The Arthefact.

CompetitorsClothing · France · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Curlingcurling.fr
Mat de Misainemat-de-misaine.com
Devernoisdevernois.com
LAFAURIElafaurieparis.com
MKT Studiomktstudio.com
The Arthefactthearthefact.eu
Competitors Gravity finds for noyoco. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare noyoco with Curling

07 · Company

The company behind noyoco.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

noyoco is a company based in Paris, France, on a domain registered in April 2015. It employs about 10 people.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇫🇷 France · Paris
Founded
Data not available
Domain registered
9 Apr 2015
Share capital
Data not available
Status
Operating
President
Data not available
Activity code
Data not available
Employees
10 on LinkedIn
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
noyoco.com · Shopify · EUR
Catalogue
279 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about noyoco

What people ask Google about noyoco.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is noyoco legit?

According to Gravity by Benchr, noyoco is a brand based in Paris, France: its website has existed since April 2015, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 10 people on LinkedIn, it has 55,144 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

What do customers say about noyoco?

Customers rate noyoco 3.8 out of 5 on Trustpilot over 13 reviews, 12 of them in the last twelve months: 69% give five stars, 31% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is noyoco?

Parisian label designing unisex ready-to-wear collections that respect the environment, using upcycled, organic, and natural materials made in Europe. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 36% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

How much does noyoco cost?

noyoco's best seller, Gumi Off white, sells €50.00 on noyoco.com. 98% of the catalogue is in stock. Gravity does not track prices daily: check noyoco.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

noyoco promo code

Gravity by Benchr does not collect discount codes. What Gravity observes: noyoco advertises on Facebook and Instagram and on Google, where its offers often run. Check noyoco.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where can I buy noyoco?

noyoco sells on its own website, noyoco.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who owns noyoco?

Gravity by Benchr records a company based in Paris, France, whose domain was registered in 2015, with 10 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is noyoco doing well?

Yes. Gravity by Benchr estimates about 39,800 visits to noyoco.com in September 2026, up 29% in a month and up 15% over three months. noyoco ranks #294 of 5,763 Clothing brands in France in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does noyoco use?

Gravity by Benchr identifies noyoco.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since April 2023. Source: Gravity by Benchr platform and advertising records, November 2026.

What is noyoco's ad budget?

Gravity by Benchr does not publish a spend figure for noyoco on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Clothing brands in France?

Among Clothing brands in France in the Gravity by Benchr index, noyoco ranks #294 of 5,763 by estimated traffic. Its closest competitors on the same market are Curling, Mat de Misaine, Devernois, LAFAURIE and MKT Studio. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with noyoco.