Brand page · Personal Care · Australia
NSI Australia: 75.9k visits a month, 81 active Meta ads, Gravity score 670.
NSI Australia — NSI Australia is a wholesale nail supplies company that sells acrylics, gels, drills, lamps, and salon tools online. In September 2026 nsinails.com.au drew an estimated 75.9k visits, down 31% on the month before. It ranks #100 of 6,103 Personal Care brands in Australia and holds a 4.9 Trustpilot rating over 216 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 263 peers: Personal Care brands in Australia with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
NSI Australia is a wholesale nail supplies company that sells acrylics, gels, drills, lamps, and salon tools online.
01 · Traffic
How much traffic NSI Australia gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
NSI Australia drew an estimated 75.9k visits in September 2026, down 31% on the month before and down 14% over three months.
- Worldwide#118,809of 4.5m sites · Top 5%
- In Australia#2,735of 105k sites · Top 5%
- Personal Care, worldwide#5,900of 215,119 brands · Top 5%
- Personal Care, Australia#100of 6,103 brands · Top 5%
75.9k
estimated visits in September
1 mo ▼ −30.6%4 mo ▼ −14.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about NSI Australia.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
NSI Australia holds 4.9 out of 5 on Trustpilot over 216 reviews, 112 of them in the last twelve months: 98% of customers give five stars and 1% one star. That volume places NSI Australia in the top 20% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 10%.
Beauty Supply Store Beauty Product Supplier Nail Salon Beauty Products Wholesaler
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What NSI Australia sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
NSI Australia sells on Shopify, 99% of its catalogue in stock. The best seller is Gel Polish Colours Born Pretty, at A$13.60, followed by HEMA-Free Gel Polish Colours 1–100 | Nail Success 15ml and Soft Gel Nail Tips | Full Cover Gel Extensions.
#1Gel Polish Colours Born PrettyNSI AustraliaA$13.60In stock
#3HEMA-Free Gel Polish Colours 1–100 | Nail Success 15mlNSI AustraliaA$18.75In stock
Soft Gel Nail Tips | Full Cover Gel ExtensionsNSI AustraliaA$26.25–A$42.50In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places NSI Australia in its comparison group.
- Average rating
- 4.97 / 5
- Rated products
- 96% of the catalogue
- In stock
- 99%
- Upper price quartile
- US$13.08
- Currency
- AUD
04 · Ads
What NSI Australia is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
NSI Australia runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since January 2023 (image, text, video).
Become a Certified Nail Tech 🎓Nsi Australia4 Oct 2026image
Stock Up On Spooky Nail Art!Nsi Australia2 Oct 2026image
3-Step Nail Strength & Shine RoutineNsi Australia2 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026NSI AUSTRALIAverified
Text ad20 Oct 2026NSI AUSTRALIAverified
Text ad20 Oct 2026NSI AUSTRALIAverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about NSI Australia.
The creators who tag @nsi.australia on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who NSI Australia competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for NSI Australia among Personal Care brands in Australia. The closest is EmilydeMolly, then EasyTatt™, FragLand, Niche Scents, e.l.f. Cosmetics Australia, Perfume Sample Lab.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| EmilydeMollyemilydemolly.com | |||||||
| EasyTatt™easytatt.com | |||||||
| FragLandfragland.com.au | |||||||
| Niche Scentsnichescents.com.au | |||||||
| e.l.f. Cosmetics Australiaelfcosmetics.com.au | |||||||
| Perfume Sample Labperfumesamplelab.com.au |
07 · Company
The company behind NSI Australia.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
NSI Australia is a company based in Arundel, Australia.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia · Arundel
- Founded
- Data not available
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- nsinails.com.au · Shopify · AUD
- Catalogue
- 102 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about NSI Australia
What people ask Google about NSI Australia.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is NSI Australia legit or a scam?
According to Gravity by Benchr, NSI Australia is a brand based in Arundel, Australia: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 314,164 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about NSI Australia?
Customers rate NSI Australia 4.9 out of 5 on Trustpilot over 216 reviews, 112 of them in the last twelve months: 98% give five stars, 1% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is NSI Australia known for?
NSI Australia is a wholesale nail supplies company that sells acrylics, gels, drills, lamps, and salon tools online. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 99% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is NSI Australia expensive?
NSI Australia's best seller, Gel Polish Colours Born Pretty, sells A$13.60 on nsinails.com.au. 99% of the catalogue is in stock. Gravity does not track prices daily: check nsinails.com.au before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a NSI Australia discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: NSI Australia advertises on Facebook and Instagram and on Google, where its offers often run. Check nsinails.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy NSI Australia?
NSI Australia sells on its own website, nsinails.com.au, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Is NSI Australia growing?
Not at the moment. Gravity by Benchr estimates about 75,900 visits to nsinails.com.au in September 2026, down 31% in a month and down 14% over three months. NSI Australia ranks #100 of 6,103 Personal Care brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does NSI Australia use?
Gravity by Benchr identifies nsinails.com.au as a Shopify store (standard plan, not Shopify Plus), selling in AUD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since January 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does NSI Australia spend on Meta ads?
Gravity by Benchr does not publish a spend figure for NSI Australia on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Australia?
Among Personal Care brands in Australia in the Gravity by Benchr index, NSI Australia ranks #100 of 6,103 by estimated traffic. Its closest competitors on the same market are EmilydeMolly, EasyTatt™, FragLand, Niche Scents and e.l.f. Cosmetics Australia. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with NSI Australia.