Brand page · Personal Care · United States
Nulastin traffic, ads & competitors 97.9k visits a month, 231 active Meta ads, Gravity score 660.
Nulastin — Nulastin is a brand that develops hair, lash, brow and skin solutions powered by elastin technology. The company offers clinically tested, cruelty-free products with a focus on elastin replenishment and naturally-derived ingredients. In September 2026 nulastin.com drew an estimated 97.9k visits, up 32% on the month before. It ranks #810 of 33,626 Personal Care brands in the United States and holds a 3.4 Trustpilot rating over 15 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1277 peers: Personal Care brands in the United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Nulastin is a brand that develops hair, lash, brow and skin solutions powered by elastin technology. The company offers clinically tested, cruelty-free products with a focus on elastin replenishment and naturally-derived ingredients.
01 · Traffic
Nulastin website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Nulastin drew an estimated 97.9k visits in September 2026, up 32% on the month before and up 39% over three months.
- Worldwide#95,397of 4.5m sites · Top 5%
- In United States#31,219of 1.2m sites · Top 5%
- Personal Care, worldwide#4,715of 215,119 brands · Top 5%
- Personal Care, United States#810of 33,626 brands · Top 5%
97.9k
estimated visits in September
1 mo ▲ +32.0%4 mo ▲ +39.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Nulastin reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Nulastin holds 3.4 out of 5 on Trustpilot over 15 reviews, 12 of them in the last twelve months: 67% of customers give five stars and 27% one star.
Beauty Product Supplier Cosmetics Store Health and Beauty Shop Skin Care Clinic Cosmetics Industry Hair Product Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Nulastin best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Nulastin sells on Shopify, 100% of its catalogue in stock. The best seller is LASH and BROW Dual System, at US$148.00, followed by BROW Shape Altering Serum and BROW Shape Altering Serum 2-Pack.
#1LASH and BROW Dual SystemNulastinUS$148.00In stock
#2BROW Shape Altering SerumNulastinUS$84.00In stock
#3BROW Shape Altering Serum 2-PackNulastinUS$148.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Nulastin in its comparison group.
- Average rating
- 4.48 / 5
- Rated products
- 38% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$194.50
- Currency
- USD
04 · Ads
Nulastin ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Nulastin runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since November 2025 (image, text, video).
Soaring Lashes in 6 WeeksNULASTIN6 Oct 2026image
“Changed My Life”NULASTIN6 Oct 2026video
No One Warned Me About My BrowsNULASTIN5 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Nulastin, Inc.verified
Text ad20 Oct 2026Nulastin, Inc.verified
Text ad20 Oct 2026Nulastin, Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Nulastin influencers
The creators who tag @nulastin on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @nulastin on Instagram, led by Dermstore (307k followers, 0.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| DDermstore@dermstore · 🇺🇸 US | Beauty cosmetics skincare Creator | 307k | 0.0% | 2 | Tagged @nulastin |
06 · Competitors according to Gravity
Nulastin competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Nulastin among Personal Care brands in the United States. The closest is Suavelia, then Valeva, Intelligent Nutrients™, Peptonix, HygieneLab, Just Nutritive.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Suaveliasuavelia.com | |||||||
| Valevavaleva.shop | |||||||
| Intelligent Nutrients™intelligentnutrients.com | |||||||
| Peptonixpeptonix.com | |||||||
| HygieneLabhygienelab.com | |||||||
| Just Nutritivejustnutritive.com |
07 · Company
Who is behind Nulastin?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Nulastin is a company based in Boulder, United States, founded in 2016 according to LinkedIn, on a domain registered in May 2015. It employs about 28 people and is listed at seed stage.
- Entity country
- 🇺🇸 United States · Boulder
- Founded
- 2016, per LinkedIn
- Domain registered
- 11 May 2015
- Status
- Operating
- Employees
- 28 on LinkedIn · 2-10
- Funding stage
- Seed · last deal: seed
- Own store
- nulastin.com · Shopify · USD
- Catalogue
- 14 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Nulastin
What people ask Google about Nulastin.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Nulastin legit or a scam?
According to Gravity by Benchr, Nulastin is a brand based in Boulder, United States: its website has existed since May 2015, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 28 people on LinkedIn, it has 55,439 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Nulastin reviews
Customers rate Nulastin 3.4 out of 5 on Trustpilot over 15 reviews, 12 of them in the last twelve months: 67% give five stars, 27% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Nulastin sell?
Nulastin is a brand that develops hair, lash, brow and skin solutions powered by elastin technology. The company offers clinically tested, cruelty-free products with a focus on elastin replenishment and naturally-derived ingredients. Gravity by Benchr classifies it under Personal Care, with Hair Care making up 38% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Nulastin cost?
Nulastin's best seller, LASH and BROW Dual System, sells US$148.00 on nulastin.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check nulastin.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Nulastin promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Nulastin advertises on Facebook and Instagram and on Google, where its offers often run. Check nulastin.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Nulastin?
Nulastin sells on its own website, nulastin.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Nulastin?
Gravity by Benchr records a company based in Boulder, United States, founded in 2016 according to LinkedIn, on a domain registered in 2015, with 28 employees on LinkedIn, listed at seed stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Nulastin doing well?
Yes. Gravity by Benchr estimates about 97,900 visits to nulastin.com in September 2026, up 32% in a month and up 39% over three months. Nulastin ranks #810 of 33,626 Personal Care brands in the United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Nulastin use?
Gravity by Benchr identifies nulastin.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since November 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Nulastin's ad budget?
Gravity by Benchr does not publish a spend figure for Nulastin on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in the United States?
Among Personal Care brands in the United States in the Gravity by Benchr index, Nulastin ranks #810 of 33,626 by estimated traffic. Its closest competitors on the same market are Suavelia, Valeva, Intelligent Nutrients™, Peptonix and HygieneLab. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Nulastin.